|
GlobalBX Entrepreneur Blog | Business Blog
Helpful Information for Buying, Starting, Running, and Selling a Business
This is a valuable blog resource from expert authors contributing key information on how to buy and sell a business, start and run a business, write business plans, and much more. This is the ultimate resource for business strategies and motivation for all entrepreneurs.
Improve Your Web CopyYour copy (website content) acts as your sales person. Your copy is what makes people take action on your site. Your copy is the most important sales tool you have on your website. Here are some tips to improve your copy. Tell the story. Everyone loves stories. Nothing informs, engages, and entertains like a good […] How To Select The Best Keywords For Your SiteAs more websites compete for valuable search engine “real estate,” Search Engine Optimization is becoming much more complex. And *keyword selection* remains one of the most important (yet least understood) pieces of the puzzle. “Why keyword selection is so important and how to select the best keywords for your website” To clear up the mystery, […] How to Scientifically Increase Your Conversion RateSuccess in business requires a willingness to measure your performance. So the most important message we can convey is that you must test everything! Your preferences and likes and dislikes do not matter. The market place dictates what they like and what they will respond to. If something isn’t pulling in the results you want, […] How to Pick Article TopicsI’ve already written about why it’s important to write articles, and it seems a lot of you agree because I keep getting emails saying that you want to write articles but don’t know what to write about. It can be hard to decide what to write about, especially if you are trying to write a […] How To Consistently Improve Your Web Site ResultsTesting is vital to the success of your website; it is a powerful strategy for increasing the effectiveness of your site pages. Split testing is also known as A/B testing. It is the process of taking one page (your control or page A) and then creating another page (page B) with one single change and […] Everyone is All Atwitter About TwitterI personally have been Tweeting for a few months. But I use the term “tweeting for a few months” loosely. I haven’t been all that consistent with it, and I definitely didn’t have a strategy. I just thought it was kind of cool. Recently I’ve started paying more attention to it for a few reasons; […] Evaluating Traffic SourcesDriving traffic to your site is one of the first requirements to a successful online business. Without traffic, your site may as well not exist. There are numerous ways you can drive traffic, so let’s take a look at some of them and evaluate them. Keep in mind, this isn’t a comprehensive list, but it […] Engines and Spiders and Surfers Oh My“If you build it, they will come…” “If you build it, they will come…” While this is a great line from one of my all time favorite movies, “Field of Dreams,” it is frighteningly also a principle that far too many web site owners inexplicably live by. Let’s face it. In the world of online […] Effective Landing PagesHow To Create An Effective Landing Page Driving traffic from PPC (pay-per-click), an email campaign or any advertisement to your home page is a mistake. Sending your prospects to your homepage, which is filled with so many different options and hoping they take action is a recipe for disaster. You want to drive your traffic […] Do You Want To Optimize Your Own Web SiteAn easy to understand introduction to the search engines: Think of the engines like teachers handing out gold stars for everything that you do well. Google currently has about 200 factors in their algorithms that determine how your site will rank. Imagine your teacher with a clipboard and checklist with 200 items on it and […] Discover The Top 3 Crucial Tips You Must Know To Create Powerful Headlines and Stop Losing SalesYour website copy has several very important jobs. The first and most important job is to draw readers into your site. Additionally it has to answer questions, sell your product or service, get people to join a mailing list and more. To make sure you are writing power copy that is sure to grab your […] Are You Sabotaging Your SEO SuccessYou probably are – and you don’t even know it. Before we get into that, let’s quickly recap what has happened up until this point. It is relevant, I promise. As the internet grows larger daily, and the number of searches online increase – we see people getting fanatical about getting their sites ranked. And […] Another SEO MythSEO MYTH # 2: Search engines are not as valuable as other media. SEO TRUTH # 2: Search engines are the NUMBER ONE way people find what they are looking for on the internet. Target Marketing Magazine. (Source: IMT Strategies – imtstrategies.com) “Top Ways Websites are Discovered – It’s Not What You Think!” Banner ads […] All Optimized and Going NowhereAll Optimized and Going Nowhere? It happens sometimes. Here are some of the common reasons you may not be indexed Here are the most common reasons why you can’t find your Web site or Web page in search engines: Index Time: It hasn’t been indexed yet. The amount of time before the engine indexes your […] Add Emotional Impact To Your ContentWith the number of websites and Blogs growing daily you need to make sure your website stands out from your competition. Your product or service needs to be the best solution for their problem, and you need to quickly and clearly convey that. Previously we talked about the importance of headlines to draw your prospects […] 25 Little Known Facts about Article SyndicationLet’s break down articles and look at everything you need to know about why they work, how to properly write and syndicate articles and all the other fun details. Why Articles? It is an opportunity to share information and establish yourself as an expert It creates an opportunity for new traffic to come to your […] Developing a Marketing PlanWhether you have a new business or one that has stood the test of time, you should create (or dust off) your marketing plan. Developing one doesn’t have to be a daunting task. Investing a little time will yield great dividends. Here are a few things to keep in mind. Your plan should be a […] Two Low Cost Ways to Jump Start Your Marketing ProgramGoogle AdWords You’ve heard of Google AdWords, but have you tried it? It may at first seem daunting, but once you get the hang of it, it can fast become an asset. In AdWords (www.google.com/ads) you can create text, print, radio or even TV ads. Start with a text ad, the kind you find on […] Making the Most of Your Trade Show ExperienceTrade shows and expos are a terrific way to showcase your business and meet new customers. Preparation, several months in advance, is the key to ensuring that you maximize the experience. Very often local trade and business organizations host an annual expo of some kind. These usually offer a good opportunity to get your feet […] Getting the Word Out – Organizing a Media KitEvery business can benefit from writing and organizing a media kit. While larger companies tend to use press kits on a more regular basis, smaller companies may still have occasions to use them. Preparing one in advance can ensure that you are ready when the need arises. The contents of the kit will vary depending […] |
|
