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Search Engine Marketing Articles For Entrepreneurs & Small Business Owners
As ownership of smartphones and tablet devices continues to boom, the market share of users accessing the web from these devices has also rapidly grown. From January 2012 to 2013, worldwide web usage on mobile devices grew over six per cent in comparison to desktop. Therefore, it should come as no surprise that most search [...]
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Posted by tylers on 03/20/13 at 10:03 AM in Sales & Marketing, Search Engine Marketing | Permalink | Comments (0) | Trackback URL
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While YouTube has become a cultural phenomenon in that it’s the place where we watch hilarious videos of cats smoking cigarettes, it is also a channel where creative marketers can reach a huge audience for a relatively low cost. If you have a great idea, a sense of humor and are not afraid to get [...]
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Posted by mikel on 01/24/13 at 02:01 PM in Sales & Marketing, Search Engine Marketing | Permalink | Comments (0) | Trackback URL
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Few small businesses or firms offering local SEO services understand the effectiveness that citations can have on their rankings. Sure, they know that they need to show up in local results on Google places. But do they know how to compete with the other businesses already ranking there? Think about where you rank in the [...]
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Posted by keving on 01/15/13 at 08:01 PM in Search Engine Marketing | Permalink | Comments (0) | Trackback URL
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Article marketing has long been considered an easy way to build some back links to your site. Of course, the value passed to your site through these links is known to be virtually negligible. Smart bloggers have also learned that the quality of the traffic sent from these sources is low quality. After all of [...]
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Posted by keving on 01/15/13 at 08:01 PM in Sales & Marketing, Search Engine Marketing | Permalink | Comments (0) | Trackback URL
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There are plenty of reasons to cut down energy use, reduce waste, and otherwise ‘green’ a business. Firstly, of course, there’s the environment, and the money saved on utility bills can also be a pretty strong incentive to reduce your corporate carbon footprint. And then there is the positive effect on your reputation. That can [...]
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Posted by jesss on 12/28/12 at 03:12 AM in Search Engine Marketing | Permalink | Comments (0) | Trackback URL
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In the first part of this series you learned that Panda and Penguin weren’t a onetime thing – similar algorithm updates came in the past, and they’ll come again in the future. In the second part, you learned that they’re actually advantageous to anyone looking to build a real business on the web, and that [...]
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Posted by keving on 12/27/12 at 07:12 PM in Search Engine Marketing | Permalink | Comments (0) | Trackback URL
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This is the second post in a three part series focusing on the positive impacts of Panda and Penguin. In the first part, you learned why these algorithm updates were really nothing new, and that experienced search engine marketers have gone through this before. In this post, you’ll learn just how much more power you [...]
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Posted by keving on 12/27/12 at 07:12 PM in Search Engine Marketing | Permalink | Comments (0) | Trackback URL
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Won’t you just die if you hear one more internet marketer complain about how hard SEO has become since Panda and Penguin rolled out? Sure, these algorithm updates make it a lot harder for everyone to obtain massive amounts of back links, and a lot of once profitable sites are now relegated to collecting dust [...]
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Posted by keving on 12/27/12 at 07:12 PM in Search Engine Marketing | Permalink | Comments (0) | Trackback URL
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Marketing and communications (publicity) folks were so busy jockeying to show they were running, managing and controlling social media they didn’t noticed they had lost it to the machines … all of it. The machines just like in “2001: A Space Odyssey” and “I Robot” had digitized, dehumanized people just as in TV’s “Person of [...]
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Posted by andym on 12/27/12 at 05:12 PM in Search Engine Marketing, Software & Technology | Permalink | Comments (0) | Trackback URL
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Search high and low for tips, tricks and secrets for SEO and you will be bombarded with information load. Do this, don’t do that, only do this when … it can be overwhelming. In today’s article we have compiled a number of “SEO Best Practices” as related to Website Design, Content and Linking. Can you [...]
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Posted by chrisg on 11/06/12 at 11:11 AM in Search Engine Marketing | Permalink | Comments (0) | Trackback URL
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“Excuse me, Colonel; we got quite a mare’s nest out here. You might want to come out and see.” – Davy Crockett, “The Alamo,” Touchstone Pictures (2004) Social networks and social marketing get a lot of attention, especially when someone “liberates” a ton of names and passwords as they did recently with LinkedIn. You know [...]
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Posted by andym on 09/02/12 at 11:09 AM in Search Engine Marketing, Software & Technology | Permalink | Comments (0) | Trackback URL
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Search engine optimisation and conversion rate optimisation are a necessity for any online business. It involves a lot of hard work designing and developing a website, but SEO and CRO are an additional battle. Your site might look fantastic, sell unique products and be affordable, however if no one knows you exist and your website [...]
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Posted by kirstenh on 08/21/12 at 09:08 AM in Sales & Marketing, Search Engine Marketing, Software & Technology | Permalink | Comments (0) | Trackback URL
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With more than 200 social networking websites, Facebook still reigns supreme. Facebook boasts 900+ million monthly active users and 488 million monthly mobile Facebook users. Facebook is even available in more than 70 languages. Needless to say, there is a ton of brand awareness that can be had on this social networking site. All companies [...]
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Posted by adamb on 08/16/12 at 01:08 PM in Branding, Search Engine Marketing, Software & Technology | Permalink | Comments (0) | Trackback URL
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“Has anybody here read a real book about vampires, or are we just remembering what a movie said? I mean a real book.” – Jacob, “From Dusk Till Dawn,” Dimension Films (1996) We admit that Twitter has done a lot of good in recent years. It has help topple tyrannical governments. It has made people [...]
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Posted by andym on 07/12/12 at 06:07 PM in Search Engine Marketing, Software & Technology | Permalink | Comments (0) | Trackback URL
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Things are looking up for businesses these days. While the current forecast still has a long way toward improving to match the “glory days” of year’s past, America is showing signs toward further removing itself from the dark days of the recent recession that have impacted so many of our country’s businesses. And yes, the [...]
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Posted by billw on 06/25/12 at 09:06 AM in Business News, News & Current Events, Search Engine Marketing | Permalink | Comments (0) | Trackback URL
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It’s no secret that online marketing can be one of the most effect marketing tactics for small and start-up businesses. It has the ability to help you produce extremely low cost conversions while increasing your visibility and brand recognition. But when it comes to online marketing, how do you decide whether to use SEO, PPC, [...]
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Posted by nickw on 06/15/12 at 01:06 PM in Search Engine Marketing | Permalink | Comments (0) | Trackback URL
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“A good advertisement is one that sells the product without drawing attention to itself.” – David Ogilvy. Image Source – “Mad Men,” AMC Network Pulling $10M of ads out of Facebook was only chump change for GM (0.5% of their ad budget), but it was enough to scare Zuck into selling $100M+ of stock just [...]
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Posted by andym on 06/15/12 at 11:06 AM in Search Engine Marketing, Software & Technology | Permalink | Comments (0) | Trackback URL
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“When you’re burned, you’ve got nothing: no cash, no credit, no job history. You’re stuck in whatever city they decide to dump you in.” – Michael Westen, “Burn Notice,” Fox You’ve seen kids in the playground right? They play, fight, participate, sulk, skulk, share, unshare, befriend and bully. You know, sorta’ like today’s social media. [...]
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Posted by andym on 05/25/12 at 12:05 PM in Search Engine Marketing, Software & Technology | Permalink | Comments (0) | Trackback URL
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“Economics make it necessary to terminate any operation which exceeds five percent of its primary budget.” – Male Voice, “THX 1138,” Warner Brothers (1971) We’re quite certain John Wanamaker – who some consider the father of marketing – would be amazed if he saw the potential and the chaos of social media today. He’d be [...]
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Posted by andym on 05/04/12 at 01:05 PM in Search Engine Marketing, Software & Technology | Permalink | Comments (0) | Trackback URL
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If you’re a small business owner in the XXI century, you really need to keep an eye on-line. In this day and age, it’s not just about setting up a pretty website and hoping for the best. You need to develop a strategy to use the potential of Internet marketing to leverage your business… otherwise [...]
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Posted by pedroc on 04/18/12 at 09:04 AM in Search Engine Marketing, Software & Technology | Permalink | Comments (0) | Trackback URL
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