Search Engine Marketing Articles For Entrepreneurs & Small Business Owners

Social Media … Targeted Marketing Until They Turn on You

“It’s not a mistake. They don’t make mistakes. They don’t do random. There’s always an objective. Always a target.” – Nicky – “The Bourne Supremacy” (2004) The world of new media – widgets and social applications – it’s a great big beautiful marketing hunting ground. Imagine people flocking to Web 2.0 locations where they blog. [...]

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A Company’s Best Use of Social Media is Support, Service

You probably didn’t know it but some companies think – actually they’re positive – that social media was developed just to give them a fast track to sales … lots of sales. They even like the idea of social engagement because they feel it’s a way to get out ahead of the pack and have [...]

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Social Networking is Loads of Fun … Just Watch Your Step

“That’ll teach you to lecture me. Get me another anger management therapist.” – Colonel Moon, “Die Another Day,” MGM, 2002 Just as the Internet turned 40, a “Wall Street Journal” article suggested email was “over the hill.” Today’s online tools enable folks to instantly reach a wider audience (Facebook, LinkedIn, other social networking sites, Twitter). [...]

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Social Media Marketing Works When The Consumer Comes First

“Trouble with you is you don’t enjoy the game for its own rewards: stimulation, relaxation, pleasant association, and interesting conversation.” – Paul Regret, “The Commancheros,” 20th Century Fox, 1961 The biggest thing that’s wrong with social media marketing is consumers. They simply don’t understand that marketing is a fairly one-sided effort. – You decide what [...]

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Trust Us … We’re Not That Into Her, Him, Them

“If I don’t have a personality of my own, so what? I’m an actress! I can put on as many personalities as I want!” – Doris Finsecker, “Fame,” (1980) MGM Do it Everywhere – If you read a lot of the news, you’d swear people are dancing in the street and everyone everywhere is Tweeting [...]

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Social Media Numbers Don’t Matter, People Do

Numbers Game – People use social media to connect with friends, family and people of similar interests while social media experts focus on racking up numbers. Firms are coming to grips with the fact that the customer isn’t just a numbers game but the right contact when folks want information or want to share information. [...]

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Social Media Publicity – Watch, Play Hockey First

A few weeks ago my in-laws were in town and we had to watch “her” Blackhawks play. Watching the game (the Blackhawks won by the way) made me think that social media is similar. Fast moving, requires a lot of thinking/talent, can be rough. People play hockey to win. People play at social media to [...]

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Types of Mobile Websites for Online Businesses

As ownership of smartphones and tablet devices continues to boom, the market share of users accessing the web from these devices has also rapidly grown. From January 2012 to 2013, worldwide web usage on mobile devices grew over six per cent in comparison to desktop. Therefore, it should come as no surprise that most search [...]

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YouTube Marketing For Startups – 4 Simple Tips

While YouTube has become a cultural phenomenon in that it’s the place where we watch hilarious videos of cats smoking cigarettes, it is also a channel where creative marketers can reach a huge audience for a relatively low cost. If you have a great idea, a sense of humor and are not afraid to get [...]

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Local Business Citations are the Key to Small Business SEO

Few small businesses or firms offering local SEO services understand the effectiveness that citations can have on their rankings. Sure, they know that they need to show up in local results on Google places. But do they know how to compete with the other businesses already ranking there? Think about where you rank in the [...]

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How to Use Article Marketing Effectively for Traffic Generation and SEO

Article marketing has long been considered an easy way to build some back links to your site. Of course, the value passed to your site through these links is known to be virtually negligible. Smart bloggers have also learned that the quality of the traffic sent from these sources is low quality. After all of [...]

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Using Greening Campaigns For Online Marketing

There are plenty of reasons to cut down energy use, reduce waste, and otherwise ‘green’ a business. Firstly, of course, there’s the environment, and the money saved on utility bills can also be a pretty strong incentive to reduce your corporate carbon footprint. And then there is the positive effect on your reputation. That can [...]

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End of 2012: What the Panda and Penguin Algorithms Really Mean for SEO – Part 3

In the first part of this series you learned that Panda and Penguin weren’t a onetime thing – similar algorithm updates came in the past, and they’ll come again in the future. In the second part, you learned that they’re actually advantageous to anyone looking to build a real business on the web, and that [...]

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End of 2012: What the Panda and Penguin Algorithms Really Mean for SEO – Part 2

This is the second post in a three part series focusing on the positive impacts of Panda and Penguin. In the first part, you learned why these algorithm updates were really nothing new, and that experienced search engine marketers have gone through this before. In this post, you’ll learn just how much more power you [...]

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End of 2012: What the Panda and Penguin Algorithms Really Mean for SEO – Part 1

Won’t you just die if you hear one more internet marketer complain about how hard SEO has become since Panda and Penguin rolled out? Sure, these algorithm updates make it a lot harder for everyone to obtain massive amounts of back links, and a lot of once profitable sites are now relegated to collecting dust [...]

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Machines Begin Taking Social Out of Social Media

Marketing and communications (publicity) folks were so busy jockeying to show they were running, managing and controlling social media they didn’t noticed they had lost it to the machines … all of it. The machines just like in “2001: A Space Odyssey” and “I Robot” had digitized, dehumanized people just as in TV’s “Person of [...]

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Which of these SEO Best Practices Do You Follow?

Search high and low for tips, tricks and secrets for SEO and you will be bombarded with information load. Do this, don’t do that, only do this when … it can be overwhelming. In today’s article we have compiled a number of “SEO Best Practices” as related to Website Design, Content and Linking. Can you [...]

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Marketing Outside Needs to Start Inside

“Excuse me, Colonel; we got quite a mare’s nest out here. You might want to come out and see.” – Davy Crockett, “The Alamo,” Touchstone Pictures (2004) Social networks and social marketing get a lot of attention, especially when someone “liberates” a ton of names and passwords as they did recently with LinkedIn. You know [...]

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Getting to Grips with SEO or CRO

Search engine optimisation and conversion rate optimisation are a necessity for any online business. It involves a lot of hard work designing and developing a website, but SEO and CRO are an additional battle. Your site might look fantastic, sell unique products and be affordable, however if no one knows you exist and your website [...]

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5 Tips to Optimize Your Company’s Facebook Page

With more than 200 social networking websites, Facebook still reigns supreme. Facebook boasts 900+ million monthly active users and 488 million monthly mobile Facebook users. Facebook is even available in more than 70 languages. Needless to say, there is a ton of brand awareness that can be had on this social networking site. All companies [...]

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