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Image Source – “Mad Men,” AMC Network Pulling $10M of ads out of Facebook was only chump change for GM (0.5% of their ad budget), but it was enough to scare Zuck into selling $100M+ of stock just [...] Social Media Sometimes Goes Beyond Being Social“When you’re burned, you’ve got nothing: no cash, no credit, no job history. You’re stuck in whatever city they decide to dump you in.” – Michael Westen, “Burn Notice,” Fox You’ve seen kids in the playground right? They play, fight, participate, sulk, skulk, share, unshare, befriend and bully. You know, sorta’ like today’s social media. [...] Social Media Programs Are Too Important for One Department“Economics make it necessary to terminate any operation which exceeds five percent of its primary budget.” – Male Voice, “THX 1138,” Warner Brothers (1971) We’re quite certain John Wanamaker – who some consider the father of marketing – would be amazed if he saw the potential and the chaos of social media today. He’d be [...] 6 Fundamental SEO Insights for Modern Business OwnersIf you’re a small business owner in the XXI century, you really need to keep an eye on-line. In this day and age, it’s not just about setting up a pretty website and hoping for the best. You need to develop a strategy to use the potential of Internet marketing to leverage your business… otherwise [...] |
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