Sales & Marketing Articles For Entrepreneurs & Small Business OwnersTypes of Mobile Websites for Online BusinessesAs ownership of smartphones and tablet devices continues to boom, the market share of users accessing the web from these devices has also rapidly grown. From January 2012 to 2013, worldwide web usage on mobile devices grew over six per cent in comparison to desktop. Therefore, it should come as no surprise that most search [...] YouTube Marketing For Startups – 4 Simple TipsWhile YouTube has become a cultural phenomenon in that it’s the place where we watch hilarious videos of cats smoking cigarettes, it is also a channel where creative marketers can reach a huge audience for a relatively low cost. If you have a great idea, a sense of humor and are not afraid to get [...] Things You Need To Know About Business MarketingIf you want your business to be successful, it is vital to invest in effective marketing strategies that will help realize your dreams. You need to think outside the box and try things that are out of the norm in order to maximize on profits and become an industry leader. In addition to hiring a [...] How to Use Article Marketing Effectively for Traffic Generation and SEOArticle marketing has long been considered an easy way to build some back links to your site. Of course, the value passed to your site through these links is known to be virtually negligible. Smart bloggers have also learned that the quality of the traffic sent from these sources is low quality. After all of [...] Brand Naming 101This process should come with a warning…“Don’t try this by yourself!” Question: How many new businesses have the company or product name sorted out, before they have figured their route to market, their target customer or their USP (unique sales points)? Answer: Far too many! The managing director is always totally convinced by it, they [...] 5 Simple & Free MotivatorsPart of the role for the management level within a company is to show great leadership in the areas of motivation. However with the influx of cash incentives, early finishes and boring name on frames as rewards has resulted in motivation starting to slack. However if you’re a small company and can’t really afford the [...] Internet, Web Writing Can Be Read Round-The-World, Forever“IT’S A WEAPON. A weapon aimed right at the hearts and minds of the weak and the desperate. It will give us control of them. If we want to rule more than one small, town, we have to have it. People will come from all over, they’ll do exactly what I tell ‘em.” – Carnegie, [...] Revitalizing Your Creativity As A MarketerCreativity is the fuel that successful marketers run on, without it you are just another run-of-the-mill marketer with boring ideas and dull concepts. Therefore it is paramount that you do everything you can do exercise your creativity and keep it alive. “If I have seen further it is only by standing on the shoulders of [...] Reviewers for Hire Will End Publicity, Company CredibilityReviews Your Way – Gartner reports that marketing/communications people are in such a rush to get positive reviews and increased numbers on their Facebook, Printerest and other social media sites that they are bypassing professional journalists and buying reviews, fans. But it is a dangerous path because consumers are smarter and have more sources to [...] Getting to Grips with SEO or CROSearch engine optimisation and conversion rate optimisation are a necessity for any online business. It involves a lot of hard work designing and developing a website, but SEO and CRO are an additional battle. Your site might look fantastic, sell unique products and be affordable, however if no one knows you exist and your website [...] Better Sales through Lead ManagementOn the Internet, content is king. If you expect to throw up a dummy site and start raking in the dough overnight, then you’re in for a rude awakening. Seems that, as advanced as we’ve become with technology, the “want it now” mentality is a hard one to shake in the area of sales. But [...] Web Sites Are Built for Visitors … Not Designers“‘The water sleeps until the great snake.’ These aren’t just drawings, they’re directions. Get me a map!” – Indiana Jones, “Indian Jones and the Kingdom of the Crystal Skull,” Paramount, 2008 We love buzz words. You know, innovation…marketing ROI (Return on Investment)…social media…branding…positioning…differentiation…segmentation. Yeah, they’re all cool; but do you know the words we like [...] The Best Marketing is Collective Leadership“Today, still wanted by the government, they survive as soldiers of fortune. If you have a problem, if no one else can help, and if you can find them, maybe you can hire the A-Team.” – Narrator, “The A-Team,” Universal TV (1983) We sat through a recent DEMO Conference that bills itself as focusing on [...] Basic Sales Principles for Entrepreneurs / Business OwnersGarry Duncan, in an article that appeared at Businessjournals.com, enumerated a few key principles for sales people. Among the roles of a business owner is being the company’s top sales person – the rainmaker. It is not enough that you, as an entrepreneur, know everything about your products or services. You should be able to [...] 3 Reasons to Buy a LED Sign for your BusinessLED signs are popping up everywhere—they shout from the streets, in front of restaurants, big and small businesses. Some wonder what the hype is all about and whether the bright, bold signs are worth the investment. But more and more business owners are seeing that they are for these three reasons: 1. Increases revenue The [...] Summer Marketing Ideas for New BusinessesNew businesses and those that are struggling to grow are faced with many challenges in terms of self-promotion. One of the biggest challenges these businesses face is the question of how much to spend on marketing and advertising, and what will give them the most bang for their dollar. Summer and the warmer weather presents [...] How To Create A Professional Direct Mail CampaignWe have all been here. We spend hours and hours and put our blood sweat and tears into a new product or service (our baby) and then realise it wont sell itself. You might have already thought of advertising and created an excellent advertising campaign but have you given any thought to direct mail? Direct [...] 7 Ways Your Business Can Benefit from Exhibiting at a Trade ShowTrade shows and exhibitions are a great way of getting your brand out there to the people you really want to notice it. But you need to know what you want before you go in order to get the most out of exhibiting. It’s an expensive business after all. You’ve got travel costs, the cost [...] What Those Who Present to Male Audiences Can Learn From The NFL RedZone ChannelFirst, for those who don’t know what the NFL RedZone Channel is, let me explain. This is from their Web site http://redzonetv.nfl.com/about/. “NFL RedZone, produced by NFL Network, whips around every NFL game on Sunday afternoons delivering the touchdowns and most exciting moments as they happen and in high definition. When a team goes inside the 20-yard [...] It’s Time to Play – Heading Toward Gamification NationGamification, the use of game design techniques to solve problems, motivate and engage people, is poised to become a leading digital marketing trend, according to brand consultancy Millward Brown. Although at present, gamification is largely driven by novelty and hype, Gartner forecasts that by 2014, 70+% of major companies will have at least one “gamified” [...] |
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