Sales & Marketing Articles For Entrepreneurs & Small Business Owners

Influence Marketing Isn’t Easy, Isn’t Fun; But Is Rewarding

“A man just doesn’t know how many friends he’s got ’til he’s flat on his back.” – Buford, “Walking Tall,” Bing Crosby Productions, 1973 I enjoyed Robert Downey Jr. in Ironman. His appearance in the HTC One commercials left me wondering WTF! Neil deGrasse Tyson in Cosmos made me want a spaceship just like his. [...]

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Outsourcing to a Marketing Company vs Employing In-House

So, you’re thinking about outsourcing your marketing. You invite two or three potential suppliers into see you, all of which provide you with a quote… and then at some point you start asking yourself whether you should employ someone in-house instead. When you’re faced with this dilemma, it can sometimes be helpful to breakdown the [...]

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Doctor Vs Dentists

Yesterday I had an 8.45am appointment with the Dentist. Definitely not my favorite place to go and definitely not at that time in the morning. My husband and I arrived for our check-ups promptly and at 8.45am exactly I was shown into the chair. After a quick look around and an announcement that everything was [...]

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Social Media … Targeted Marketing Until They Turn on You

“It’s not a mistake. They don’t make mistakes. They don’t do random. There’s always an objective. Always a target.” – Nicky – “The Bourne Supremacy” (2004) The world of new media – widgets and social applications – it’s a great big beautiful marketing hunting ground. Imagine people flocking to Web 2.0 locations where they blog. [...]

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Concentrate on Results … Not on delivery

I came across a very interesting formula the other day, which was shared by a sales guru based in the US called Lisa Sasevich. She was talking about the fact that when many of us talk about what we can do for customers, we concentrate on how we can deliver the product or service and [...]

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Do You Know Your Why?

When people used to ask me why I wanted to achieve a particular goal in my business or get to a certain turnover, I never used to be able to answer them and I always came away from that interaction thinking the same thing: Why do you want to know my why? After all, I [...]

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When Should You Stop Chasing A Potential Client?

You have been to see a potential client and then dutifully gone back and sent over a proposal. And then, radio silence. Nothing back at all. You know you’re going to have to pick up the phone and that thought doesn’t fill you with joy – what if they say no? Here’s the bad news. [...]

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The Secret To Writing Great Copy

How many times have you read something – maybe on a website or in a sales letter and thought “that doesn’t make sense” or found it hard to concentrate because the way it was written wasn’t very interesting? Well, let me tell you something. When I first started my business, that’s how the information that [...]

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Just Because You Have a List

I think there is definitely an expectation in marketing that just because you have a list of contacts, be it from a bought list, networking event, LinkedIn connection, referral and so on, that everyone on that list should be interested in what it is that you do. Let me give you an example. A client [...]

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Boomers Set to Control 70% of Disposable Income – Who Are You Marketing To?

Baby Boomers represent 44% of the US population and by 2017 are estimated to hold 70% of US disposable income. Combine their buying power with their fast adoption of technology – one-third of Boomers say they are heavy internet users, with more than 8 million Boomers spending more than 20 hours a week online – [...]

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The Task of Bringing Brands, Customers Together

Soft Side of Business – It’s too easy to forget that there are real people behind companies and brands who want you to like them and what they stand for, what they work for. In today’s social media world, it’s too easy to call them names and forget the fact they’re trying hard – real [...]

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Overcome Phone Phobia

Phone phobia is a common affliction among many sales people, especially those who have a strong fear of rejection. When you are a direct sales professional, you will have to spend a lot of time on the phone. Some calls can be easy to make. That happy customer who wants to place an order is [...]

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How Promotional Products Help Marketing Efforts

A recent study published by the British Promotional Merchandise Association (BPMA) gives statistical evidence how promotional products can help you achieve your marketing goals. Key Findings: 66% of respondents said they could remember the brand on the promotional product they received during the last year 79% said they were likely to do business with the [...]

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Types of Mobile Websites for Online Businesses

As ownership of smartphones and tablet devices continues to boom, the market share of users accessing the web from these devices has also rapidly grown. From January 2012 to 2013, worldwide web usage on mobile devices grew over six per cent in comparison to desktop. Therefore, it should come as no surprise that most search [...]

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YouTube Marketing For Startups – 4 Simple Tips

While YouTube has become a cultural phenomenon in that it’s the place where we watch hilarious videos of cats smoking cigarettes, it is also a channel where creative marketers can reach a huge audience for a relatively low cost. If you have a great idea, a sense of humor and are not afraid to get [...]

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Things You Need To Know About Business Marketing

If you want your business to be successful, it is vital to invest in effective marketing strategies that will help realize your dreams. You need to think outside the box and try things that are out of the norm in order to maximize on profits and become an industry leader. In addition to hiring a [...]

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How to Use Article Marketing Effectively for Traffic Generation and SEO

Article marketing has long been considered an easy way to build some back links to your site. Of course, the value passed to your site through these links is known to be virtually negligible. Smart bloggers have also learned that the quality of the traffic sent from these sources is low quality. After all of [...]

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Brand Naming 101

This process should come with a warning…“Don’t try this by yourself!” Question: How many new businesses have the company or product name sorted out, before they have figured their route to market, their target customer or their USP (unique sales points)? Answer: Far too many! The managing director is always totally convinced by it, they [...]

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5 Simple & Free Motivators

Part of the role for the management level within a company is to show great leadership in the areas of motivation. However with the influx of cash incentives, early finishes and boring name on frames as rewards has resulted in motivation starting to slack. However if you’re a small company and can’t really afford the [...]

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Internet, Web Writing Can Be Read Round-The-World, Forever

“IT’S A WEAPON. A weapon aimed right at the hearts and minds of the weak and the desperate. It will give us control of them. If we want to rule more than one small, town, we have to have it. People will come from all over, they’ll do exactly what I tell ‘em.” – Carnegie, [...]

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