At least 40 percent of my time is spent on the road attending and speaking at conferences, meeting with integrators and visiting their customer sites. It lets me see firsthand how they’re using our digital signage products and services. It also gives me an opportunity to listen to their questions; their wish lists and their visions of tomorrow’s systems and solutions.

What we’re hearing is businesses are stressed economically and would like to do more with less. Here’s how digital signage can help.

* Virtual Salesman – a digital signage solution can also be used to reduce–or even to replace–the need for hiring expensive employees as it can act as a well-informed sales representative. Interactivity such as bar code scanning of an item which triggers an in-depth review of the product, RFID, buttons, touch screens (product finder), etc. all put the power in the customer’s hand during the sales process, but lets retailers drive their decision with well-thought-out messaging.

* Dual Personality – businesses can dual-purpose their signage to train employees. Corporate communications can be sent to the signage for employee meetings during off hours.

* Affordability – with the price of LCD screens going down, digital signage is more affordable than ever before. According to WitsView, panel makers have experienced a consecutive decline in sales through the past three quarters and can only hope to maintain production by reducing costs and selling off inventory. And to drive these screens, digital sign controllers are required. By selecting a platform that is all-inclusive offering the hardware to actually run the presentations, software to create the presentations and networking to conveniently deliver them, high-quality digital signage becomes accessible to virtually any size business.

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Have you ever wondered how you can make your sales training a real success? Training and development is one thing, but have you psyched yourself up for the path that leads to success? Here are some sales tips to get you there and on top of your chosen field.

1.  Make Your Mind Up

If your heart’s not in it, there’s no use in pushing through with your sales training. So get serious and make the decision now to do whatever it takes to get to the top and be successful. Make your mind up to join the select few people who have also made the effort to be the best.

2.  Identify your Weaknesses

No matter what anyone says, everyone has a weakness. Identify the skill or skills that need work and make a conscious decision to work on that area until you eliminate it as a weakness. If you lack the awareness to determine your weaknesses, you might ask your superiors to identify what areas you need improvement in. Regardless of what answer you get, be sure to write it down and make a plan to continue improving it every day.

3.  Hang Out with the Right People

Fraternizing with the right people is crucial to your success. If you associate yourself with positive and successful individuals, you’re likely to have what they have sooner or later as well. Conversely, associating with negative, pessimistic and critical individuals dampens your spirits and puts you in a bad mindset. Being with the right people counts if you want the best in life, remember that.

4.  Health is Wealth

Working hard is good. Our nation was built on the backs of men and women who toiled hard to bring our country to what it is today. But that doesn’t mean you should work yourself to death and neglect your physical and mental health.

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TheStar.com reports that Tim Horton’s has signed up for title sponsorship of the NHL All-Star Game to be held in January 2012 in Ottawa.  This will be a great marketing opportunity for the franchise‘s doughnut and coffee products.  Tim Horton’s will have in-arena signage and their logo at centre ice.  It has more than 3,000 franchises in Canada and 600 in U.S.

Tim Horton’s has signed on as the title sponsor for January’s NHL All-Star Game in Ottawa, deepening the already profound bond between Canada’s favourite sport and its number-one source of doughnuts and coffee.

The deal includes title sponsorship of the game, in-arena signage and a Tim Horton’s logo at centre ice.

Last hockey season Tim Horton’s, which has more than 3,000 franchises in Canada and more than 600 in the U.S., sponsored the NHL’s Heritage Classic, an outdoor game at McMahon Stadium in Calgary.

With no similar event scheduled for a Canadian venue this year, executives from the league and Tim Horton’s decided the All-Star Game, which takes place Jan. 29, 2012, presented the best opportunity to capitalize on the marketing momentum they created last season.

“It all pointed to the All-Star Game,” said Kyle McMann, the NHL’s vice president of marketing partnerships. “It really becomes a celebration of hockey…on a national stage.”

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Digital signage has proven to be one of the most influential, most effective communications tools available for virtually any business or organization-including budget-conscious, small- to medium-sized organizations. That’s because digital signage isn’t what it used to be – namely, simply video playback. By adding new technologies and capabilities to signage, organizations can do a better job of capturing the audience’s attention and keeping it there through user and mobile interaction. We have moved way beyond traditional digital signage to- intelligent signage that can be experienced.

Today’s digital signage appeals to consumers because it delivers messages in a familiar, high-quality form that competes with their entertainment devices. It also appeals to businesses because it enables them to provide instantly updateable, targeted visual communications that are informative and engaging. However, people are inundated with commercial messages today; so unless your digital signage rises above the noise level of the crowd, you risk having your message fall on deaf ears.

The key is to research the wants and needs of customers and potential customers and target them with digital signage. Then, create a successful digital media mix by leveraging the signage marketing with a cross-channel strategy that embraces in-store marketing with mobile and/or online marketing. Thanks to the technical advancements available today, there are many options that can be deployed with digital signage to increase your eyeball capture rate/mindshare and win the battle for attention. Here are a few strategies that I’ve seen work well.

1. Multi-Purpose Your Content: We all know that content is king, but it can be costly to develop for specific mediums.

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Ken Goldberg of Real Digital Media, in his article in DigitalSignageToday.com, expounds on the use of digital media as a very powerful marketing tool for franchise businesses.  He cites the franchise model where the concept of a marketing campaign is decided by the franchisor while at the same time giving the local franchises some control over content and message.

One of the most successful business models in retail and food service has been the franchise model. In that model, a franchisor creates a concept and a system for bringing that concept to life in a consistent and appealing way. Capital investment in individual stores or territories is made by franchisees under agreement with the franchisor. In successful franchise models, the franchisor is relentlessly focused on maximizing the business opportunity for its franchisees. Whether that means ongoing concept development, marketing, group purchasing power or technology support, all hands are on deck to make franchisees successful. It is the definition of win-win.

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Inc. calls McDonald’s marketing of McRib brilliant.  The company’s use of exclusivity, scarcity and seasonality makes McDonald’s customers baffled, excited and hooked.  McDonald’s has turned the barbecued pork sandwich into a favorite.  This early, people are speculating if the McRib will make a comeback next year.  Companies can learn much about marketing their products from this successful experience.

McDonald’s announced that its elusive McRib sandwich is back on its menu, available at all U.S. locations until November 14. (For a limited time only!) Since it was introduced in 1982, the McRib has been a fleeting menu item, irking customers by never settling in one location for too long. (Hurry, get it while it lasts!) And in the last decade, McDonald’s has begun using the McRib’s alleged eternal disappearance (One last chance!) and miraculous comeback (Wait, there’s more!) as quirky promotional events.

Does all that hype sound familiar? While McDonald’s playing hard-to-get with the McRib certainly baffles most customers, from a business perspective, it has proven to be a wildly effective marketing strategy. The McRib’s marketing strategy bundles the appeal of exclusivity, scarcity, and seasonality into one savory package. And it’s become a strategy so successful that McDonald’s is making the promotion perennial.

Want a piece of the marketing magic? Here’s what you can learn from the McRib’s comeback—again and again—and how you can add some more special sauce to your own limited-time-only campaigns.

Scarcity works, but only if your product is known.

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Companies and advertising execs are in a dilemma during these rough economic times.  They try to connect or empathize with their consumers through their commercials.  Tim Calkins of the Northwestern’s Kellogg School of Management told Marketplace.org, “Making sure advertising resonates is so important. And if your consumers are struggling economically, then the message has to change to address that.”  But at the same time, people don’t want to hear about what they experienced during the day when they unwind at night.  It makes advertising tricky.

In an effort to connect with consumers, advertisers reference the struggling economy in their pitches. But there are risks.

Kai Ryssdal: One easy way to get a handle on the economic zeitgeist is to just plop yourself down in front of the television. A couple of years ago, every pitchman on the tube seemed to be selling stuff using an economic twist. Then the economy started to improve a bit, and advertisers backed off.

But now as consumer sentiment sags and stocks do too, Marketplace’s Jennifer Collins reports downturn advertising is creeping back into our commercial breaks.

Jennifer Collins: West Coast burger chain Carl’s Jr. is known for its tongue-in-cheek ads. Its new commercials – featuring images of Wall Street signs and gold bars – are no exception.

Carl’s Jr. Ad: Unlike the debt crisis, your appetite is something we can fix.

The ad suggests two bacon cheese burgers for $5 will do the trick. The ad aired last month in most markets west of the Mississippi.

Brad Haley is chief marketing officer of Carl’s Jr.’s parent company CKE Restaurants.

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“I’m surprised you aren’t mad at me… I thought you might hold it against me for killing 3 of your guys.” – John Smith., Last Man Standing, New Line Cinema (1996)

There’s been a number of girl books published recently that put down the “pre-adulthood” male (they call them guys). With trepidation, we enter into this discussion because one of the first things a married guy learns is he’s wrong…all the time! Of course, women have better role models. In the U.S., there’s Oprah, Rachel Rae, Ellen Degenerous, Julie Roberts, Katie Couric. Guys have Jerry Springer, Charlie Sheen, Will Farrell, Donald Trump, (add your favorites). Women rush to maturity, adulthood. Guys fight it as long as possible…sometimes into their 50s, 60s and beyond. Females say this is because men in their 20s are living a new kind of extended adolescence.

A Life Script
Sociologists assert there’s a “life script” for our events, stages.

Guys aren’t following the script:
- In 1970, 16% of American males 25-29 had never married
- Today, 55% haven’t
- 1st marriage mean age is about 30
- They experience a quarter-life crisis
- In 1970, 7 in 10 25-year-olds were married
- In 2000, only 1/3 had made this mistake

Everyone’s Waiting – Women are waiting longer to get married because their dads keep telling them not to marry beneath their station. Guys are waiting longer because they have too many things to do, too many things to play with to find the “station”. Source – U.S. Census Bureau

John Smith looked at the script and commented, “I thought everybody liked me.

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It’s very interesting how opinions have changed over the last few years in marketing about what your free giveaway should be. I don’t mean the format it should take (i.e report, e-book, newsletter etc), but what the topic should be and the type of people it should attract. 

I know I’ve certainly changed my opinion. 

For the last few years in my business, I’ve been giving away 50 free ways to promote your business and you know what, it’s got results. I’ve attracted lots and lots of new contacts to my business and they’ve all been very happy to give me their contact details. 

The theory then goes that once they’ve given you their contact details and therefore expressed interest in what you do, they should go onto buy from you, right? 

Well no actually. Not necessarily.

The chances are actually much higher that they’ll grab your free giveaway with both hands and you’ll never hear from them again. 

Now I’m not saying that offering a free giveaway is the wrong thing to do, but you must be very careful with what information you give away in order to attract the right people to your business. 

If I offer 50 free ways to promote your business, who am I attracting with this information? 

I’m attracting people who DON’T WANT to spend any money on marketing. 

Is that who I want to attract? Well, no not really. 

Who I want to attract are small business owners  who want some help with their marketing AND who are willing to pay for someone to help them with it. 

Could I change my free offering to attract these sorts of people? Absolutely. While I may not as many people signing up, they would  be much more qualified and therefore much more likely to turn into clients. 

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“I’m a very understanding person, Albert. I understand that you are going through a selfish phase. And, I’m sure that you will understand that I am going through a destructive phase.” – Mollie, Look Who’s Talking (1989), TriStar

Companies and their marketing efforts go through phases just like parents and kids. It used to be the companies talked at you, like your parents. Now, all of a sudden, a few of them are talking to you as a person instead of a target. You know, honest, friendly, reasonable, helpful two-way communications. O.K., not all of them; but some like Best Buy, Sears, Samsung, Ford, Dell and hundreds more are struggling to evolve their marketing activities and build relationships with partners/customers. Occasionally, they muck it up; but you have to give those who are trying to be conversational a little slack. It’s untested territory! Remember, parents didn’t come with user manuals so you tolerated their “mistakes.” Now it’s your turn and you hear Mikey’s words, “Hey, man, you’re on your own.” Manufacturers, channel partners and customers have the same challenge today.

Fire Hose Approach
In the Mad Men days, there was a team of folks composed of marketing, sales, service, design, advertising, PR and support people. They’d put their stuff together, spray it out, go to lunch and pray it didn’t cause too much of a mess. Hey, some of it even stuck.

Tagging – Marketing used to be refined, coordinated with each department/individual having his/her own task. Strategies were refined, tactics were developed (often with little/no coordination) and people gave it their best shot. If it worked, it was called creative art. If it didn’t, it was graffiti. The plan – in a neat 3-ring binder – was followed with little or no concern about how you reacted.

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The other night (after a very long week I hasten to add) my husband and I went to Prezzo, the Italian Restaurant Chain. Prezzo is a company that I really admire in terms of marketing, because they really have it spot on. Granted they have a huge marketing team and probably a large budget to boot, but there are some things that they do really well that you can implement in your business for free. So what do they do? 

Firstly, they know that people love a bargain and they want to get people into their restaurants. So what they have done is provided vouchers and have literally put their vouchers onto every voucher website they can find out there. I guarantee you that if you do a search for Prezzo vouchers, you’ll find them easily. 

These vouchers vary from buy a main course for a £1 to two main courses for £12 and a number of other ones, but they’ve tested them to see what works and keep rotating these. This is fantastic because if you’re looking to go out for dinner, don’t want to spend a fortune and like a bargain, you’ll definitely be attracted to Prezzos. 

But – you can’t just get these vouchers. Oh no! You have to enter your details into the voucher system and you get sent a voucher by email or text. Again, this is great marketing – Prezzos not only know exactly who has got a voucher, they know who has used it and they have their contact details. 

So, guess what they do when they have this information – they contact you via email or text to let you know that they’ve just released a new voucher and you may want to go to Prezzos again. After all, they know you’ve already been there once don’t they because they’ve tracked your use of the voucher. So, it stands to reason that you might go again. But that’s not all. 

On top of this, they also use social networking extremely well particularly Facebook.

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So, you’ve joined Linkedin on the promise that it’s a great business tool and you’ll definitely get clients from it, right? Now what? You know that clients coming from this medium won’t happen on their own, but what should you do next? 

This is such a common question – what should I be doing on Linkedin and more importantly how do I get business out of it? – that I thought it was important that I gave you some tips. 

You see social networking is just like networking at an actual business event. If you attend a business event once and never again and didn’t talk to anyone when you went to that event, how can you expect to get business from it? And yet, this is what many business owners do on Linkedin. 

Like at an actual business event where you would have a one-to-one chat with people, start a discussion, ask a question, recommend someone or simply throw a comment out there and see what comes back, you can do all of these things on-line too. 

Each week in an ideal world, you should be looking to spend roughly half an hour on Linkedin and do at least the following activities: 

• Spend some time going through the connections Linkedin recommends for you. Linkedin finds potential connections based on the people you’re already connected with – it says if you’re connected to x person, maybe you know some of the people x is connected with and recommends them to you. Go through these recommendations and connect with people you know. 
• Post a discussion in the groups you’re a member of – if you post a link back to your site in the discussions, you can automatically share this discussion in all of the other groups you’re connected with. Any replies to these discussions will come into your inbox meaning that you can start to build a relationship with people. 
• Answer a question. Many, many people post questions in Linkedin.

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Why should you bother doing any marketing during July and August? After all, most people are away on holiday aren’t they? No one is really around so there doesn’t seem to be much point in doing a lot of marketing. You might as well just have some time off and take things a little bit easier. 

Well, I’m here to argue that this common assumption is wrong and thinking in this way could actually be extremely detrimental to your business come the Autumn. 

Here’s why I’m arguing this point. 

Last year in 2010, August was my busiest month of the year. We were really, really busy and there was loads going on. There was actually a week where we couldn’t handle all the workload and my husband had to step in and help us out. 

How is this possible if everyone was on holiday? 

Well let’s look at this realistically. 

Yes, there are some people off on holiday; there are some people who have childcare issues and yes, life is slightly different. 

But not everyone is in this situation. People only go on holiday for one to two weeks and then they’re back at work. People can make arrangements for childcare. Life doesn’t stop just because it’s July and August. 

In addition to this, I am a firm believer in that any marketing you do today will take approximately three months to have an impact on your business. That means that if you choose not to do any marketing during July and August, come September, October and November, no business will be coming in through the door. 

So here are my top tips on how you can make the most of July and August:

1. Remember that very few other business owners will be marketing their businesses during these two months so if you do some marketing, you’ll be ahead of the game.

2.

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Resources for Virtual Conference Meetings
It is clear that, increasingly, the key to your business’s success is your access to and ability to communicate with the global marketplace. Developments in technology over the past decade have made it possible for businesses to have virtual conference meetings with relative ease, reliability, and cost effectiveness. Although there are a variety of options, videoconferencing is the next best option to actually having your clients present in your conference room. Half of all businesses use videoconferencing as a means of collaborating with remote employees and distant offices, external customers, partners and suppliers, and reducing travel time and costs. Many businesses also utilize these systems for employee training and conducting job interviews.

Although in the past, these systems were costly and difficult to install and utilize, technology has advanced significantly, making videoconferencing systems more affordable and much easier to use. A variety of systems are available that will allow you to equip your conference room for virtual meetings with employees and clients anywhere in the world.

Telepresence Videoconferencing System
A telepresence video conferencing system makes participants feel as though they are actually present in a meeting together although they may be on the other side of the globe. This system generally consists of a high definition codec–that is, technology for compressing and decompressing data, several very large flat panel display devices, and integrated hi fidelity audio. These systems, which can be portable or room-based, are the most expensive video conferencing systems. They range in price from $60,000 to $300,000 each, depending on the type and capabilities of the equipment you purchase.

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Looking back a few years, only the largest retailers were able to afford and manage the complex digital signage solutions that were available. In recent years, growing numbers of small- to medium-sized retailers have adopted the technology, including applications offering interactivity. Displays and controllers have become more affordable and easier to use than ever before–without sacrificing quality or features. Today, millions of digital signs are in daily use, benefitting both the location owners and their viewers.

Signage usage is growing so rapidly because consumers want, need, expect more information. In addition, federal regulations for retailers such as quick-serve food outlets have stimulated digital signage usage. Now they can go beyond the dull fat/calorie counts for menu items to include dynamic HD, streaming video content and attractive, interactive screens that provide a combination of compliance and customer appeal. In addition, retailers and manufacturers are finding that digital signage provides a targeted means of presenting their messages in a way that is just intrusive enough to be meaningful and memorable for the consumer.

These are just a few of the reasons retailers – across the board – are finding new, more creative ways of implementing digital signage that not only promotes sales and specials but also strengthens the outlet’s/products brand image. New technologies, simplified deployment and ease of use are empowering retailers and brand managers with solutions for connecting with the consumer. Solutions that are also more affordable to buy and more energy efficient to operate.

Immersive Signing – The retailer wanted to create more than just informational signage and sales, they wanted to produce an enhanced consumer experience. Digital signage HD content and ceiling LED lighting were coordinated to change with the in-store background music.

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You’d think with all the literature, research, evidence etc out there that small business owners would know who their target customers were and what their needs are. And yet, still I went to a networking event the other day and heard a lady say that she could help “everyone”. 

So, today I thought I’d turn the question around and ask who will you CHOOSE to work with? 

You see, in any business there are several different types of clients:

1. There are people who expect everything to be free. In fact, they can’t believe you would possibly want to charge for your products or services. They will ask you for free advice and if you offer a free giveaway, they’ll be the first to take you up on it. But, they have absolutely no intention of every paying for your products and services.

2. Then there are people who will pay something, but it will always be a fairly low fee. They may buy one or two low cost products from you or possibly come to a few courses, but they won’t generally spend any more than that.

3. There are those who will then spend a medium amount with you. They like you, want to work with you and are generally fairly good payers. 

4. And then of course, there are your top clients – those who think you’re wonderful, pay a top amount for what you do and come back to you time and time again. 

Now, who do you want to work with?

Many of us dream of being able to help everyone, but of course everyone doesn’t actually pay the bills. And then we also dream of having a really successful business; one that brings us in lots of money and provides a great lifestyle. In order to have the two dreams, it’s not possible to work with everyone, so you’re going to need to focus on who you WANT to work with.

Here’s how I see it.

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When people used to ask me why I wanted to achieve a particular goal in my business or get to a certain turnover, I never used to be able to answer them and I always came away from that interaction thinking the same thing:

Why do you want to know my why?

After all, I thought in my wisdom, it doesn’t really matter why I want to achieve those goals; the fact is that I do want to achieve them. Hmmm. I have to say that I have drastically changed my mind and here is the reason. I found that if I didn’t know why I was doing something, it was pretty hard for me to achieve it.

Knowing why gives me a reason to get up in the morning and a reason to try my hardest to achieve my goals. But…and it’s a big but. The why has to be important to you; it has to matter to you. In fact, I would go so far as to say – if you don’t want your ‘why’, what on earth is it all for?

You see, I think running a business is supposed to be fun. Think back to when you started your business. It was your dream wasn’t it – to be your own boss, to not be answerable to anyone, to be able to set your own hours, to be able to base your business around your family, to make a lot of money and so on.

If you can’t do any of this and if you don’t let your business help you fulfil the dreams that you have, then why are you doing any of this? So, my challenge for you today is to sit down with a blank sheet of paper and really think about five things you would love to have in your business within the next year.

Here are some ideas (in case you’re stuck):

• To fly to somewhere where you’d love to go and stay in a really posh hotel

• To fly there first class

• To buy a holiday home

• To put £x amount in the bank for your retirement

• To hire a language teacher

• To hire a personal trainer

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Do you remember, back at the beginning of the 2000s, when reality shows were just launching and were all the rage? I can’t think of anyone I know who didn’t watch at least something from The Apprentice to Big Brother, The X Factor or Strictly Come Dancing to name oh but a few. 

And yet, these days they seem to be a dying breed. Yes, they’re still there, but people seem to have grown tired of the format – even the judges have gone elsewhere. Recent news reports about the X Factor 2011 show that none of the previous judges will be appearing. 

So, are reality shows good examples of marketing? Let’s compare then and now. 

Back then, when the reality TV shows really kicked of in a big way, it was at a time when big Saturday night shows had gone by the wayside. Gone were the days when families used to gather round the box on Saturday night eagerly anticipating the latest game show etc. All the classic games shows had ended or were coming towards the end.

Producers of the big reality shows judged their audience just right and knew that there was a longing for new shows for the Saturday night audience. They knew their customer and they launched what people were looking for.

And they did something else really well too – they launched shows which appealed to the family. Whether you were young or old, there was something for everyone and it was a talking point. People could get behind it and discuss it on a night out. If you didn’t watch that particular show, it was almost a disappointment to the people you were with who wanted to talk about it.

These shows were everywhere you looked too – and the judges became celebrities in their own right. Kids dreamed about becoming famous just by turning up at the auditions.

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Most people are aware of the usual methods for marketing a business on Facebook like with Groups, Fan Pages, Events, Tagging, Contests, Promotions and things of that nature, but does it really stop there? Surely with 5M+ users, there are more ways to market your company and increase your traffic and user-base using Faceobook. Well, there are actually 4 very unique and clever methods which include Insights, Comments, Business Listings and Facepile. Let’s take a look at these 4 marketing tactics and see how they can bring you exceptional results.
 

Facebook Insights
Just like you can view Facebook Insights (user and interaction statistics) for your Pages, you can also get Facebook Insights for your website(s). Of course you’ll have to set it up first, but the process is pretty simple and literally takes less than 2 minutes.

From the Insights page, just click on the green “Insights for your Website” button to get started.

It will bring up a pop up window where you’ll have to enter your domain name and then copy a meta tag to add to the header of your website.

Your website will then be added to the Insights page and you’ll be able to see useful information regarding the performance of your website on Facebook. There are three different graphs which represent site engagement, distribution on Facebook, and referral traffic.

Site Engagement
Here can see the top actions for your website. For instance, if you have a like button on your website, you’ll be able to see how many people have clicked that each day. You can also see how many people have shared a link from your site on Facebook (within a status message or wall post).

Distribution on Facebook
This shows you the number of times that users have viewed stories on Facebook that link to your site. These are broken down by like and shares.

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1. Got Ego?
Not yours… the designer’s.
Most doctors have lousy handwriting. All politicians promise you the world. Many designers are divas. Great designers check their ego at the door. It’s not about them, it’s about you and making you look good. If a designer insists on telling you what they have accomplished instead of asking what YOU are trying to accomplish, then move on.

2. Too Many Designers, Not Enough Time.
Don’t overdo the review process. Find three designers that you feel comfortable with to quote your work. Anything more is just overkill and it will drive you crazy. Make sure they are all quoting apples to apples as well. And don’t have them re-quote 20 times. It’s just not fair to the designers and will leave a bad taste in their mouths (and it won’t taste like apples).

3. Review Designers’ Portfolios.
Does the portfolio jive with your needs and taste? Has the designer worked in your industry? Does he claim to be all things to all people or have a niche? Be wary of designers who insist they can work in any arena. It’s difficult for me to believe someone whose work is 90% comprised of construction industry design materials can effectively create a perfume campaign for Britney Spears’ “Deseo” scent.

4. Expect A Lot of Questions.
When reviewing designers, if they don’t ask a lot of questions, RUN! Fast. A great designer needs to ask a lot of questions in order to thoroughly familiarize himself with your company, your product or service, and especially, you.

5. Be Specific About Your Needs.
Plan your project ahead of time. Look at designs/campaigns you like. Do your homework before looking at designers.

6.

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