Another SEO Myth
SEO MYTH # 2: Search engines are not as valuable as other media.
SEO TRUTH # 2: Search engines are the NUMBER ONE way people find what they are looking for on the internet.
Target Marketing Magazine.
(Source: IMT Strategies – imtstrategies.com)
“Top Ways Websites are Discovered – It’s Not What You Think!”
Banner ads 1%
Targeted email 1.2%
TV spots 1.4%
“By accident” 2.1%
Magazine ads 4.4%
Word-of-mouth 20%
Random Surfing 20%
Search Engines 46%
An article on the front page of USA Today, last month talked about why companies are willing to pay for SEO and SEO Friendliness:
“Companies pay because about 80% of Internet searches are performed with Google technology, says an online newsletter. That’s 200 million searches a day, whether on Google or on affiliates such as America Online, Yahoo and CNN.com.”
(Source: For Google, many retailers eagerly jump through hoops ; Jefferson Graham. USA TODAY. Feb 5, 2004. pg. A.01 )
Now, ask yourself the following:
1. What are my costs for direct mail, banner ads, print ads, booths at trade shows, etc? Compare that to your SEO costs.
2. Would it be worth $10-20 per day to my business to have every aspect of SEO taken care of by professionals who guarantee results? Can I really afford NOT to have this exposure in the engines that my competitors do?
