Ecommerce Articles For Entrepreneurs & Small Business Owners

5 Things to Remember When Setting Up an E-Commerce Business

The UK has one of the fatest growing E-Commerce markets in Europe and having a website makes your business instantly international – it’s entirely possible that your business and the products that you are offering may be more in demand outside of the UK than inside it. Here are the crucial things to think about [...]

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The Importance Of Choosing The Right EPOS System For Your Industry

Taking the decision to invest in an EPOS system for your business is one that will be sure to bring a good return. Time spent managing products, recording sales or calculating financials using old-fashioned or out-dated methods takes your time away from more pressing matters such as making sales and looking for new business opportunities. [...]

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How to Start an E-Commerce Business

Starting an e-commerce business used to cost a lot decades ago.  But these days, a personal home-based business website is almost within everyone’s reach.  Marty Zwilling in Startup Professionals Musings offers a guide on how to set up your own website.  With low cost tools, you can customize your site according to your needs and requirements.  That, [...]

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Google and Partners to Put Small Businesses Online

According to Google, more than 60% of the nation’s small businesses have no website.  To change this and at the same time to drive economic growth with tools and resources to get online, Google and partners are offering a free, easy-to-build website, among other things, for a year.  Scott Levitan, Google’s director of small business [...]

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5 Hints that Tell You it’s Time to Look for a New E-Learning Platform

There are as many e-learning alternatives today as there are products in a supermarket. You go grocery shopping and find 15 different brands of teas, 10 brands of salad dressing, and 50 brands of soap… it is the same in the virtual arena of online training and development. How do you know the e-learning platform [...]

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Some Merchant Account Fees

Getting a merchant account is very easy – understanding it is a different story. There can be a lot of different fees associated with a merchant account: Discount rate (Visa / MasterCard / Discover Card): 2:15% – 2.39% Transaction Fee – 20¢ – 50¢ per transaction) Batch Fee – Free to 30¢ per batch ACH [...]

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Your Online Brand and the Holiday Season

From disparate beginnings, Christmas has become largely a cultural celebration for my generation – one meant to bring people together and place our focus on the people we love. It has also become an uber-brand that represents intangible, un-buy-able values (peace, love, joy, family, selflessness) simultaneously with supreme commercialism. I love Christmas: hot cocoa, a [...]

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Top 5 Technology Apps of 2008

As we enter the month of December, I can’t help but look back at the year that was. The thousands of new businesses started, the people we’ve profiled, and the technology applications that have made our lives complete. In no particular order of preference, I give you my top 5 technology applications of 2008. Basecamp [...]

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You’re Not After Clicks… You’re After Sales!

Driving traffic to your site is great, as far as it goes – but it’s not enough.  You need proven ways to convert prospects into buyers. When your site is primed for search engine optimization (SEO), you get tons of traffic coming to you for free.  Great, right?  But many small business owners make the [...]

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How to Get Your E-Mail Marketing Past Spam Filters and Firewalls and Into Your Customer’s Inbox

E-mail marketing is a tremendously valuable tool for small and large companies that do business online. However, some companies find that there are a number of challenges that get in the way of their e-mail marketing campaigns. In part, this is because many of your customers and prospects take advantage of Spam filters that have [...]

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What is Being Said About You Online?

When was the last time you performed an online search for your company name on your favourite search engine? Give it a try. Add quotation marks before and after your name for more precise results – this ensures that multiple search words are place in an exact order; as in your company name. Your website [...]

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