Branding Articles For Entrepreneurs & Small Business Owners

Jamba Juice Mobile Loyalty Program Gets Over 1 Million Signups

Because life’s luxuries are now very hard to come by, everyone wants to get the best value for their every purchase. It’s no secret how customers can easily switch from a product or a brand to another – and the world of choices out there makes it incredibly easy for them to do this. As [...]

Read More

The Task of Bringing Brands, Customers Together

Soft Side of Business – It’s too easy to forget that there are real people behind companies and brands who want you to like them and what they stand for, what they work for. In today’s social media world, it’s too easy to call them names and forget the fact they’re trying hard – real [...]

Read More

How Promotional Products Help Marketing Efforts

A recent study published by the British Promotional Merchandise Association (BPMA) gives statistical evidence how promotional products can help you achieve your marketing goals. Key Findings: 66% of respondents said they could remember the brand on the promotional product they received during the last year 79% said they were likely to do business with the [...]

Read More

Brand Naming 101

This process should come with a warning…“Don’t try this by yourself!” Question: How many new businesses have the company or product name sorted out, before they have figured their route to market, their target customer or their USP (unique sales points)? Answer: Far too many! The managing director is always totally convinced by it, they [...]

Read More

Does Your Small Business Need A Blog?

For any modern company to thrive in the current market, numerous avenues of development need to be explored. From establishing a clear brand identity to promoting this image across various platforms, today’s businesses must be adept in numerous fields. One area which has been surrounded by a great deal of hype is that of social [...]

Read More

Top 5 Brand Logos and Analysis

With Microsoft recently unveiling the first revamp of its brand logo in 25 years, many are left asking the question, “What actually defines an effective brand logo?” Demonstrating a meaningful message, staying appropriate to context, and boasting distinct design choices – these are just a few elements of some of the greatest brand logos in [...]

Read More

5 Tips to Optimize Your Company’s Facebook Page

With more than 200 social networking websites, Facebook still reigns supreme. Facebook boasts 900+ million monthly active users and 488 million monthly mobile Facebook users. Facebook is even available in more than 70 languages. Needless to say, there is a ton of brand awareness that can be had on this social networking site. All companies [...]

Read More

Subway, Dairy Queen, Wendy’s, Five Guys & Chick-fil-A are the Top Brands

Subway, Dairy Queen, Wendy’s, Five Guys, and Chick-fil-A are the top choices of over 20,000 people who participated in the Harris Poll EquiTrend Study for the most familiar and best quality quick-service brands.  About 1,500 brands were included in the survey, according to QSR.  Mary Bouchard of Harris Interactive says, “The more these restaurants have [...]

Read More

Doing Business As … Does Your Business Need a DBA?

The DBA (Doing Business As) protects consumers from unscrupulous business owners.  A sole proprietorship, general partnership, corporation or LLC (limited liability company) may file a DBA.  Nellie Akalp at SmallBizTrends.com discussed the salient points of the DBA – who needs to file, why it should be filed, and when to file it.  Requirements for filing [...]

Read More

Fundraising Ideas That You Can Also Use To Increase Exposure

Most, if not all legitimate businesses can always use additional exposure.  There’s no doubt about that.  If you’re offering products or services, you’d want people to be aware of your business and its offerings.  This is why a lot of these businesses, big and small, spend a lot of money in order to increase their [...]

Read More

7 Ways Your Business Can Benefit from Exhibiting at a Trade Show

Trade shows and exhibitions are a great way of getting your brand out there to the people you really want to notice it. But you need to know what you want before you go in order to get the most out of exhibiting. It’s an expensive business after all. You’ve got travel costs, the cost [...]

Read More

LinkedIn: Some Thoughts From a Long-Time User

This past weekend I read a book excerpt in Fortune magazine entitled, The real way to build a social network. Reid Hoffman, the founder of LinkedIn, co-authored The Start-Up of You, the book from which the excerpt was taken. What got my attention in the first place was the opening: “Forget Dale Carnegie. He understood [...]

Read More

Going Viral

Not that long ago I was sitting in a meeting with a client (a local college) and he told me he had some great news. “We just started a new class at the college and we videotaped the first class. The professor is fascinating, the subject is fascinating. We want you to take this video, [...]

Read More

What Should Hiring a PR Firm Cost?

After you’ve made the decision to retain the services of a PR firm, the hard part starts. How do you find the right firm? How do you know they will provide what you want and need? And perhaps most important, can your budget handle their cost requirements? It is first important to understand the billing [...]

Read More

The Real Crisis With Crisis PR

One of the fastest growing areas of the public relations business is crisis management, or crisis communications, or crisis PR, or issues management, depending on what you want to call it. Simply put, crisis PR is the art, and I do mean art, of helping a corporations, organization or individual manage their image when a [...]

Read More

Crisis Communications in a Transparent World

The public relations business can be categorized in two parts. Pre-internet and post-internet. While some may argue that there really is no difference between how PR was handled pre-internet and how it it handled now, it cannot be argued that journalism is the same. And, with journalism being at the crux of corporate and crisis [...]

Read More

PR Starts with a PR Plan

When embarking on a PR / marketing campaign, it is critical that you first start with a plan. Achieving goals and objectives is what PR is all about, and you need to clarify what your goals and objectives are so you have a way of measuring that the plan is working or what needs to [...]

Read More

Non Profit PR – Marketing With a Mission

If you’re the executive director of a non-profit organization, you come to work each day with two things on your mind. First, how can your agency best fulfill its mission, and second, how will you get the funding you need to fulfill your mission. The two are intertwined, a Catch-22 if you will. While most [...]

Read More

Public Relations Is Not Just For PR Pros

If a company hires a public relations firm and then sits back and expects the PR firm to work magic, the company will be terribly disappointed. Effective public relations is not a job — it is a process. It is not just writing news releases and doing special events. And, it is not the sole [...]

Read More

How to Publicize a Start-Up Business

Many people who start a new business sometimes have an inferiority complex. After all, if you are the new kid on the block with the new business, why should anybody trust that your product is any good, you know what you are doing, or that you will be around to stand behind your product? This [...]

Read More