Business Management Articles For Entrepreneurs & Small Business Owners

Data, Message, Person….

Over the past few months, we’ve been working with a graphic designer company to revamp our brand. It’s taken a while to come to fruition but we got there in the end. Sometimes, marketing can be a bit like that too – you have a lovely plan and strategy in place, but for some reason, you don’t [...]

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Is your marketing company being ‘fluffy’?

Many of the people we speak to currently use a marketing company that they may have been with for month or years and if they’re working well for you, then that’s great. However, more often than not, we find that the activities the current marketing company are doing don’t result in lead generation. The activities [...]

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I’ll do it when…

What stops us from taking action? Lots of things, but one of the most common we hear when we ask people whether they want to move forward is, “I’ll do it when…” …10 new contracts come in … I’ve moved house … I’ve had my holiday … I get five minutes to clear some space [...]

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Should we hire an apprentice?

Occasionally I hear these words from people: ‘I’m thinking about hiring an apprentice to do our marketing for us’, and these words always concern me. Today I wanted to address this question in the hope I can show you why you shouldn’t hire an apprentice. I want to do that by telling you about our [...]

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My 12 Tips Of Christmas

Christmas is fast approaching, so in preparation here are our top 12 tips of Christmas. On the 1st day of Christmas: Don’t forget to take a bit of time off this year. We’re sure your family will appreciate it and anyway, you’ve worked very hard all year so it’s a good time to have a [...]

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Client of the Month – Gardeners Arms

With December well underway and Christmas just around the corner we thought it was only fitting that our client of the month is a business that really knows how to get into the festive spirit! The Gardeners Arms is a free house dog and child friendly pub offering home cooked food based in the village [...]

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Are Christmas cards on your list?

How do you feel about writing your Christmas cards? For many, including the team at ET, it’s not something we particularly look forward to – it’s hard work and it takes ages. But when it comes to sending out something to your contacts and clients at this time of year are Christmas cards on your [...]

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Client of the Month – Westfield Patterns

Working with our clients and getting to know them better also means we get to hear about their successes and achievements. When you work together with a client on their marketing strategy, it’s always great to hear that this is having the desired effect. However, we felt we needed to do more to tell everyone [...]

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The Art, Science of Managing the Virtual Team

Balancing Time, Focus – Today, team members come from inside and outside the company and may be working in the same town or across the globe. They come together for a specific project and set of goals. For the project to succeed, the project/program manager has to clear the path for the team members, keep [...]

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Leadership and Management: What’s the Difference?

Precisely among most frequently rehashed topic for debate and discussion in the field of business are the concepts behind being a leader and a manager. Taken from their exact terms, leaders are meant to lead people, while a manager is expected to manage tasks. More often than not, however, the two ideas are misrepresented and [...]

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3 Work-life Balance Tips For Small Business Owners

As a small business owner, you understandably want to put forth all of your effort into making your business venture a success. After all, you may have your personal financial resources at stake in your company as well as your professional reputation. Your family’s livelihood and financial well-being coupled with your ability to plan for [...]

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Top 10 Lessons Business Owners Learn After College

Learning is an integral part of human existence and going to school embodies the formality of it all. We aim for higher education to enrich our knowledge faculties and complete this educational phase with flying colors. Little do we know the real world out there is about to give us bigger and brighter lessons that [...]

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Success is All about Managing Failure

It was tough making this year’s annual company picnics – back-to-back meetings, a redeye back to make one picnic and an early morning flight to make our next location’s picnic. Attending our company picnics has always been important to me because it gives me a chance to both recognize and encourage teamwork. Perhaps most important, [...]

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Top Franchisors Share Tips On Expanding Your Business

Many individuals who breathe and live entrepreneurship have faced, in one way or another, the enormous challenge of worrying about their lack of experience or resources. With majority of businesses reportedly failing in the first five years, many entrepreneurs are becoming too picky about the industry they intend to become part of. Without the right [...]

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4 Ways To Rehire Employees Who Have Left Your Business

Welcoming new workers who aren’t exactly new – those have left the company and have come back – is increasingly becoming a more common phenomenon in businesses. Entrepreneurs are seeing the value of getting boomerang employees back on board, particularly those who have spent a considerable time and earned significant experience working in the company. [...]

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Business Owners: 5 Tech Tools To Manage Your Business On Vacation

Taking time off is one of the most important ways for any business owner to recover lost energy and relax from work pressure. In fact, vacationing is recommended for hardworking entrepreneurs for a chance to take a much-needed break and recharge. Taking a short or lengthy retreat from your business – depending on your need [...]

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Smart Strategies to Select a Successor for Your Family Business

Admit it or not, family-run businesses constitute the majority of the enterprise pie. Most of these businesses start small and has expanded dramatically over the years. Now the problem is, the heads of the companies, be it the patriarch or similar to that does not live forever. Sooner or later, they are bound to choose [...]

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Perfecting, Promoting the Company of One

“We work as hard in here every day as we did when we were trying to get a job, we’ll be alright. What’s the worst thing they can do…” – Bobby Walker, “The Company Man,” Weinstein Co., 2010 There has been a lot of discussion – pro and con – on whether employees are more [...]

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Your Company in 2013: Think and Act Innovation

In the Chinese calendar, 2013 is the Year of the Snake. Snakes are notoriously intuitive. At most times, along with intuition is innovation. There is nothing wrong with that. Not that everyone should follow the Chinese zodiac, but this year should be the year when innovation plays a pivotal role in your company. This should [...]

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5 Online Tools that Boost Corporate Productivity

If you’re running a small business or are a freelancer working from home to provide for your family, staying productive is an absolute must at all times. However, it can become difficult to feel productive day-in and day-out. Not because we’re incapable, and certainly not because of a lack of effort. Sometimes, staying productive at [...]

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