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This is the second post in a three part series focusing on the positive impacts of Panda and Penguin. In the first part, you learned why these algorithm updates were really nothing new, and that experienced search engine marketers have gone through this before. In this post, you’ll learn just how much more power you have thanks to these updates, especially if you’re building a real business that will continue to provide a passive income for years to come.

What Doesn’t Work Anymore, and Why You Should Care
The techniques that worked in SEO just last year don’t work anymore. Common tactics included mass spun content, mass article directory submissions, mass social bookmarking, 5% keyword densities, and publishing content on paid blog networks.

Those things only worked because they took advantage of the SEO world’s understanding of Google’s algorithms at that time. But since they didn’t provide any sort of value to the internet at large, Google wasn’t going to just sit back and let it alone.

Once these methods were identified, the engineers set their reticules on them. With the squeeze of a trigger they were dead forever.

Okay, maybe not forever. They still work, to an extent, and new implementations of these same tactics are sure to resurface. But they don’t have the same power that they once did, and as Google gets smarter, new iterations of these methods will become less powerful than the last.

Eventually they just won’t work at all.

This Benefits You and Your Business
Whether you’re running a small, brick and mortar business, or running a web based business doesn’t matter. What this means for you is less competition from less knowledgeable search engine marketers. It also means that the internet will become more useful for everyone, including you.

It’s harder for new, ambitious internet marketers to find any real progress now that these techniques are becoming less viable. This means that you won’t have to work quite as hard to maintain the rankings you already have, nor will you have to work so much to gain rankings for new terms.

Think about it – when spam content and links ruled the web, it was easy for just about anyone to analyze your back link profile, get a count of your total links, and quickly outpace you. If you weren’t on your toes you could lose a lot of ground in a short period of time. Your sites would make less money, and you would have to spend more to get back to where you once were.

It was an ROI nightmare.

But, with the easy techniques eliminated, there’s a lot less competition. It’s just you and the other experienced search engine marketers that can make any real progress or profit. With fewer people vying for a slice of the pie, you can get a much bigger piece for yourself.

You already know how to perform effective keyword research. You have a pretty good idea of what kinds of content you need to create and the types of links you need to gain. Anyone who is just getting into the game, or who only ever learned to rely on easy SEO techniques is going to find it much more difficult to compete with your experience and expertise.

So for those of us who are actually building a real business that’s based on providing real value to our readers and customers, the game just got a lot easier. Sure, the rules seem a lot more confusing, but they’re really the same rules you’ve known all along.

What Did Panda and Penguin Really Shift?
So, besides eliminating all of the junk that used to work, what else did Panda and Penguin do? What easy, new techniques did they introduce? To find out, you’ll have to read the concluding post in this series.