Search Engine Marketing Articles For Entrepreneurs & Small Business Owners

With Practice, You’ll Get Better With Twitter … Or Not

“Has anybody here read a real book about vampires, or are we just remembering what a movie said? I mean a real book.” – Jacob, “From Dusk Till Dawn,” Dimension Films (1996) We admit that Twitter has done a lot of good in recent years. It has help topple tyrannical governments. It has made people [...]

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Five Business Trends For The Second Half Of 2012

Things are looking up for businesses these days. While the current forecast still has a long way toward improving to match the “glory days” of year’s past, America is showing signs toward further removing itself from the dark days of the recent recession that have impacted so many of our country’s businesses. And yes, the [...]

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SEO or PPC – Which is Best for Your Business?

It’s no secret that online marketing can be one of the most effect marketing tactics for small and start-up businesses. It has the ability to help you produce extremely low cost conversions while increasing your visibility and brand recognition. But when it comes to online marketing, how do you decide whether to use SEO, PPC, [...]

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Social Media is About More than Scrounging for Ad, Publicity ROI

“A good advertisement is one that sells the product without drawing attention to itself.” – David Ogilvy. Image Source – “Mad Men,” AMC Network Pulling $10M of ads out of Facebook was only chump change for GM (0.5% of their ad budget), but it was enough to scare Zuck into selling $100M+ of stock just [...]

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Social Media Sometimes Goes Beyond Being Social

“When you’re burned, you’ve got nothing: no cash, no credit, no job history. You’re stuck in whatever city they decide to dump you in.” – Michael Westen, “Burn Notice,” Fox You’ve seen kids in the playground right? They play, fight, participate, sulk, skulk, share, unshare, befriend and bully. You know, sorta’ like today’s social media. [...]

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Social Media Programs Are Too Important for One Department

“Economics make it necessary to terminate any operation which exceeds five percent of its primary budget.” – Male Voice, “THX 1138,” Warner Brothers (1971) We’re quite certain John Wanamaker – who some consider the father of marketing – would be amazed if he saw the potential and the chaos of social media today. He’d be [...]

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6 Fundamental SEO Insights for Modern Business Owners

If you’re a small business owner in the XXI century, you really need to keep an eye on-line. In this day and age, it’s not just about setting up a pretty website and hoping for the best. You need to develop a strategy to use the potential of Internet marketing to leverage your business… otherwise [...]

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How to Use Online Marketing Tactics in Real Estate

Times are changing and if a real estate pro wants to be keep with them, he or she needs to change, too. Nowadays you can’t be successful in business, if you don’t employ online marketing tactics. Here are some tips how to use online marketing for success in real estate. 1. Create a Professional Site [...]

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Pizza Hut and Wendy’s Top Google’s Most Searched Lists In 2011

Fast Casual.com reports the 2011 year-end Zeitgeist List of Google on the top food-and-drink-related searches from the billions of queries typed in Google search. Google analyzed these searches using data from multiple resources and formula to come up with its lists.  These were ranked in order of queries with the largest volume on top, except [...]

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Facebook Fans …. From Like to Really Like

Listen Up – You were told in school to keep your mouth shut, pay attention, listen, and learn. The same thing applies if you want to be the teacher’s pet and the most popular kid in school…listen to the community. You may have heard by now that folks spend more time on Facebook than any [...]

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Facebook … Where Friends, Enemies Gather

When the Internet was in its infancy, an editor once commented to us that if a person didn’t have an email address, he had no reason to talk with him. Today, if you don’t have a Facebook page, it’s almost as though you don’t exist. That’s true of individuals; and increasingly, it’s true of companies. [...]

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Krispy Kreme Credits Social Media for its Sales Increase

Krispy Kreme Chief Marketing Officer Dwayne Chambers, in a Q & A article that appeared in SmartBlogs.com, says that through social media, Krispy Kreme fans do a lot of the marketing for its products. He says, “From an ROI standpoint, we’re able to use these vehicles that exist now to determine if it fits within [...]

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Social Media Isn’t About Winning … It’s More Important Than That

Business has been built on the foundation of selling stuff. Hopefully, lots of stuff – products, ideas, services – to lots of folks. The latest tool new-marketing experts are promoting to management is social media. You know, putting your products, your ideas in front of the masses to buy. Most social media efforts today – [...]

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Facebook … The Next Best Thing to Buy, Like

Like Me – If you’re an individual with a Facebook page, you like people to like you. If you’re a company or brand, you want people to really like you. But getting folks to hit the Like button is the beginning of a relationship you need to carefully nurture. People devote more time to social [...]

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Social Media Marketing is Like Dating … Real Serious Dating

You think I’m gorgeous, you want to kiss me… You want to hug me… You want to love me… You want to hug me… You want to smooch me… You want to…” – Gracie Hart (Sandra Bullock), Miss Congeniality (2000), Castle Rock Entertainment Why has social media – blogs, social sites, chat rooms, discussion forums, [...]

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Social Media Pro … Maybe It’s Time to Get a Productive Job!

“How many people work here? About half.” That sounds kinda’ familiar when you’re talking about people who consider themselves social media professionals. The age-old statement came to mind when we read a recent blog by Mitch Joell, President of Twist Image and author of “Six Pixels of Separation.” His post was about employees who spend [...]

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Make Your Blog a Destination, Not a Bump in the Road

Social media, the internet, mobile phones, and e-commerce have permanently changed the way we all see our place in the world of buying and selling. As we have seen around the globe, the democratization of media and social power is at the root of social media. It has put bad governments, bad companies, and bad [...]

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Going “Places” With Your Business – For FREE!

One of the latest emerging trends for businesses in today’s market is the ability to let customers “check-in” at your business.  In essence, you’re giving customers the chance to announce to their social networks that they’ve stopped in.  There are a number of these new geolocation services giving you a chance to try some truly [...]

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4 Facebook Marketing Tactics That Really Work

Most people are aware of the usual methods for marketing a business on Facebook like with Groups, Fan Pages, Events, Tagging, Contests, Promotions and things of that nature, but does it really stop there? Surely with 5M+ users, there are more ways to market your company and increase your traffic and user-base using Faceobook. Well, [...]

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New Social Media Options Aren’t New, They’re Sequels

“You see, Jason was my son, and today is his birthday…” – Pamela Voorhees, Friday the 13th, Paramount Pictures (1980) Our son is irritated with his grandfather. Wanted to wish him a happy birthday but…he doesn’t have a Facebook account…isn’t on Twitter…never looked at YouTube. For gawd’s sake, he doesn’t even have an email address! [...]

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