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Helpful Information for Buying, Starting, Running, and Selling a Business
This is a valuable blog resource from expert authors contributing key information on how to buy and sell a business, start and run a business, write business plans, and much more. This is the ultimate resource for business strategies and motivation for all entrepreneurs.

One Simple Way to Make Marketing Easier

Disorganization costs your business money. Not only that, it’s just plain stressful. You know the feeling, you want to find a certain document or an article you need for a project but you can’t find it. Or, things may be in such a state that you’re discouraged from even trying to look for something because […]

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10 Reasons to Sell Your Product in Catalogs

For many small companies the marketing plan to launch a new product is a make-or-break strategy. A big misstep could result in the quick demise of the product and possibly the company. That’s why, for a lot of small businesses, a logical way to introduce a new product is by selling it through other companies’ […]

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Being Self Employed Requires You to Learn How to Visualize!

GOAL SETTING PART TWO BEGIN WITH THE END IN MIND: Are you a goal setter? If you are not I hope you will be after you read this. Did you know that it is a proven fact that if you set a reasonable goal and read it two times a day that it is almost […]

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Being Self Employed Requires You to Learn How to Dream!

GOAL SETTING PART ONE Learning How To Dream PEOPLE DON’T KNOW HOW TO DREAM: One of the main focus points of my life is helping other people set and achieve goals. It pains me when I see someone struggling and not able to be all that they were meant to be. Goal setting works! It […]

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…And The Last Thing You Say In Marketing

People seldom remember the details of a marketing message the first time they see it. They read your message (see: The First Thing You Say In Marketing…) because something about it appealed to them. How you end the communication determines how they “walk away” from your marketing. On your website, when someone signs up for […]

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The First Thing You Say in Marketing

People make snap judgments in all their interactions. According to Malcolm Gladwell’s Blink, you have two seconds before someone jumps to a conclusion. You have two seconds to state your initial marketing message. On your website, you have two seconds to convey who your web page is targeting. Make it obvious through the use of […]

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Self Test: Small Business Marketing IQ

How much do you know about marketing your small business? Spend a few minutes with this quiz and see how much you know. 1. Does your business need a website? a. Yes, definitely . A website is needed so people can find you around the world. b. No . My business is tactile, and doesn’t […]

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The Depression is Coming! The Depression is Coming!

The biggest questions on the minds of Americans today are, What is going to happen to our economy?” “Will we have a depression?” “How can I survive?” It has been my opinion for the past 10 years that we are long overdue for a full scale economic depression. But, it will be completely different from […]

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Asset Purchase Agreement For Buying / Selling A Business

The process of selling or buying a business is an extremely time consuming one that requires an awful lot of paperwork and legal wrangling. It can take months to finalize a deal as a direct result of the negotiations. During that time, the sale or acquisition of the entire business often rests on the negotiations […]

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John McCain’s View On The Business Economy

John McCain, the Republican candidate for the 2008 Presidential Election, is a man on a mission. He has extremely strong views about all sorts of areas of American life, and the economy is no different. However, unlike his opponent in the election Barack Obama, very few people have any idea what measures he will put […]

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The Role Of Business Appraisers

If you are looking to buy or sell a business in the near future then you may want to consult an independent source for an accurate valuation of the business. No matter whether you are buying or selling, you should get your own valuation so you know what sort of figure you should expect to […]

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Fred DeLuca: Subway Entrepreneur And Billionaire

Fred DeLuca may not be a name that is synonymous with business. It may not even be a name that many people have heard of, but it is a name that should provide inspiration to budding entrepreneurs everywhere. DeLuca is the founder of Subway, the sandwich restaurant chain, and his philosophies and principles provide an […]

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The PR Advantage

PR is important in good times and essential in hard times. It is always important to promote, market, and advertise your business. The good news is that compared to other forms of marketing, PR is generally less expensive and always more validating.

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How Do I Set My Price?

Most small business owners will agree that pricing is one of the most critical factors of any product or service’s success in the marketplace.  It is also often the most confusing question for my clients who own small businesses.  Pricing, I’ve found is more a science and a process rather than an art—you need to […]

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“I’m Sorry, I Just Didn’t Get to it Because I Didn’t Have Enough Time”

This phrase is one of the most frequent things I hear from my clients at some point in the coaching process. The clients who utter this phrase are usually apologizing for an incomplete stretch (homework assigned by the coach), an unsent prep form (usually sent each week before every coaching session) or a really important […]

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How Cheap is Cheap?

As a marketer I have found that many businesses operate under the delusion that they can be successful by selling their products or services at the cheapest price. It has become almost universally acceptable that this pricing strategy will only work for large companies who dominate a marketplace. If you think about this, it does […]

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Why Doesn’t the Press Call?

We started enjoying the benefits of the Internet before it was the Internet. More than 20 years ago – when the National Science Foundation awarded the first four contracts to connect engineers and scientists around the country into an on-line community – we started to work with the fledgling CERFnet that was awarded the contract […]

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A New Approach To Moving Up The Corporate Ladder

Recently, I received an announcement regarding a symposium for mid-career professionals on “Moving Up the Ladder.” Priced at $2,500, the three-day course was sponsored by a nationally respected business school. Rather than tie up three days, here’s a 15-minute short course. First, the Executive Summary … Someone stole the ladder. Today’s organizations are struggling to […]

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Winning Ways To Make Enemies In The Press

What a world of difference there is in the way “organizations” handle problems when they are caught with their hands in the cookie jar. While usually relatively minor, from a national media standpoint, almost every organization encounters major or minor problems each year as they have “run-ins” with the media. When a company is just […]

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When You Should Issue a Press Release…

If I had a pound for the number of times I’ve been asked this question; I’d be a very rich man living the lifestyle that I’ve always wanted to have! Like so much of marketing, it’s really down to common sense as to when you should issue a Press Release. So, here is some simple […]

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