Public Relations Articles For Entrepreneurs & Small Business OwnersPR Brainstorming TipsTip 1: Make a list of objectives that you want to achieve before starting the process. You don’t want to limit your idea and thought process, but you do want to define objectives to accomplish. When it comes to PR brainstorming, your goal is to come up with a list of the most important story [...] The Charlie Sheen Media Saga: Is Violence Against Women Really Okay?Perhaps the strangest aspect of the whole Charlie Sheen media storm, at least from my perspective, is that the furor has been about his drug use and his tirades against his producer. Don’t get me wrong, those aren’t good things, but physically and verbally abusing women seem like activities that should be a bit higher [...] Using PR to Build a Beauty BusinessEven in a down economy beauty sells. The cosmetic industry was born in the Great Depression. This is one industry where it pays to promote when things are good, but pays even more to market aggressively when times are tough. As in the fields of entertainment and fashion, a strong public relations campaign is critical [...] Why Physicians Need PRPhysicians, more than most professionals, need to be aware of how they are perceived by the public. A person’s health is his or her most valuable asset, and to most there is nothing more important than picking the right healthcare practitioner. No one wants to put their health in the hands of someone they don’t [...] 4 Secrets to Developing the Perfect PR PitchYou might have a great story, but if you don’t know how to present it, you’re not going to grab the media’s attention. Remember what seems like a great story for you might not seem that way to the media. Building a great pitch for a TV segment or magazine article takes some time, thought [...] Long Term PR Strategies To Make More MoneyAn effective public relations campaign takes planning, time, and work. You need to mine your stories and use the media you garner to land more media. A truly effective PR campaign cannot be launched or realistically measured in two, four, or even six months. Once you do decide to move forward, begin with some clear, [...] Surviving Your First, Your Worst Media InterviewReporters Aren’t Your Friend, They Aren’t Your Enemy…They’re Reporters Most journalists – online, on air, print — don’t ask tricky, tough questions. They simply ask a question and let the interviewee fill in the awkward silence. Or as Bob Woodward (Robert Redford) said in All the President’s Men, “I never asked about Watergate. I simply [...] Reputation Management … One Day at a Time“It is not necessary to change. Survival is not mandatory!” “There is a penalty for ignorance. We are paying through the nose.” – W. Edwards Deming Extensive research/statistics doesn’t hold much excitement for us. However, we’re a long-time admirer of Dr. Deming and his writings. While Out of Crisis was written in 1986, his 14 [...] 30 Tips For Successful Trade Show ParticipationPre-show Marketing Allocate a percentage of your trade show budget for pre-show marketing to attendees. via @VectorDisplays Send a pre-show postal mailing and/or e-mail promising something exclusive to show attendees who visit your booth. via @VectorDisplays Include the show name and booth number as part of your phone voice mail message 60-90 days before a [...] R Is For ReferralsAh referrals from business contacts – the one thing most small business owners would like more of. Why then, doesn’t it happen as much as most people would like? I have a theory and it goes somewhere along the following lines: “Two business owners meet at a networking event. Their businesses compliment each other so [...] Keep It RealWhen you are trying to build your company brand online authenticity is important. We have seen many poor practices promoting businesses in the social sphere which actually have a negative effect on the brand. Social media is not social advertising. Yes, of course you can advertise on sites like Facebook and Linkedin, but as a web user [...] Get Tweeted, Not Chirped – The UnCool FactorTwitter trends are changing all the time… some we love and some we hate. I asked my tweeps (twitter followers) for ‘uncool’ twitter actions. List below of mine + suggestions. Uncool: 1. Auto-following. Grow your tweeps organically! Just so much cooler. Follow people through friends, by keywords & content. Go for quality, not quantity. Quantity [...] Using Social Media To Build Your BrandSocial media is the fastest growing medium to market your product and communicate with your audience. And when it comes to branding your product it just might be the simplest and cheapest way to create awareness to potential clients. Marketing is changing and it’s not always about selling something, at the end of the day [...] The Importance Of Case Studies For Your PR ProgramIf you search for information on Case Studies on the Internet you will find quite an array of different types, from academic proofs of concept to legal case studies. For the purposes of Media Relations we will define it this way: “A short (500 word) description of the application of your product or service with [...] Using Trade Shows as a PR OpportunityTrade shows are a wonderful opportunity to enhance your brand. Every chance you get to be in front of your target audience and/or the media is a great opportunity. Trade shows help level the playing field for smaller firms – even small companies can usually afford attractive displays. With creative marketing and booth design, small [...] The Benefits Of Public RelationsIf you have not considered a PR plan as part of your business strategy we have included a few key benefits for your consideration. Make a commitment that this year will be a growth year. Pick one or two important goals and execute. Spend at least one hour per week working ON your business not [...] Television Coverage – It’s Not as Hard as You Think!Do you often watch your favorite news program and think, “I have a great idea for a news story – but I have no idea how to reach the media or get it covered in the news?” Have you tried to send email or telephone pitches and media releases, but think they might be ignoring [...] Story Ideas That Will Interest The MediaAh. the story idea, the lifeblood of PR companies. But as PR professionals we are paid (in part) to dig deep for those ideas that the media will find interesting and newsworthy. What do small businesses do to find those ideas? Here are a few things you can do to find the story idea that [...] So You Want To Talk About Branding?Does every company have a brand? Does every company need a brand? What do you think of when you hear the name of a company? Does it conjure up positive feelings or negative ones? What is a brand? What makes a good brand? How do I get a good brand name when I don’t have [...] Starting Your Public Relations PlanStarting your PR Plan When is the right time to start a PR Plan? The answer is NOW. It doesn’t matter if you are “Joe’s Bike Shop” or a multi-national conglomerate – almost every business has a story to tell. It is never too early to start a PR Plan. If you realize that there [...] |
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