GlobalBX

Pre-show Marketing

• Allocate a percentage of your trade show budget for pre-show marketing to attendees. via @VectorDisplays
• Send a pre-show postal mailing and/or e-mail promising something exclusive to show attendees who visit your booth. via @VectorDisplays
• Include the show name and booth number as part of your phone voice mail message 60-90 days before a show. via @VectorDisplays
• Include the show name and booth number as part of your signature on e-mails 60-90 days before a show. via @VectorDisplays

Staff Training

• Provide your booth staff with proper training to represent your product/service. via @VectorDisplays
• Develop written talking points for booth staff to rehearse so they can deliver a uniform message to trade show attendees. via @VectorDisplays
• Share your trade show goals and objectives with your booth staff so they know your expectations and help you achieve them. via @VectorDisplays

During the Show

• Staff your booth with the employees who recognize the value of trade shows! via @EmilieBarta
• Make sure booth staff has a UNIFORM APPEARANCE so it’s obvious who can answer questions. via @EmilieBarta
• Entertain guests waiting in line to get into your booth or ensure there are no lines. via @FrancisFriedman
• Attendees go to tradeshows to find new & innovative products, ideas, solutions…talk about those in your booth via @EmilieBarta
• Educate exhibit attendees with LIVE demonstrations on how to use your products. via @3D_EXHIBITS
• Make friends with the people in surrounding booths. They will be next to you for 3+ days. via @TradeShowGirl
• Cover minor blemishes on hard surfaces with a matching felt-tip marker. via via @FrancisFriedman 
• Don’t let your clients see you stressed out in your booth. via @mikegranek
• Maintain your ENERGY LEVEL throughout the day, no matter how tired or hungry you are. via @EmilieBarta
• Don’t sit in the back of your booth & talk on the phone. MEET peoplel Develop relationships! via @mikegranek
• Use company logowear for your staff during the off hours of a show, too. via @TradeShowGirl

General Trade Show Participation Advice

• Read contract carefully, understand terms, show rules, payment schedule, & space assignment. via @FrancisFriedman
• Develop a realistic show budget that allocates money where it is needed. via @FrancisFriedman
• Visit the show’s Website & scan the exhibitors list to spot absent competitors.  via @FrancisFriedman
• Pack your carpet/pad on skids to avoid “special handling” rates on your material handling bill. via @LindsayExhibits
• Instead of renting fake plants, buy fresh flowers in pots the day before the exhibit hall opens. via @FrancisFriedman
• Feature just one or two products in smaller exhibits to reduce the clutter. via @FrancisFriedman