Public Relations Articles For Entrepreneurs & Small Business OwnersHow to Hire a PR FirmSo you’ve made the decision to retain a public relations company to create and implement a PR campaign on your behalf. But how do you know which firm is right for your company, organization or nonprofit? How do you go about deciding which of the thousands of PR/marketing firms out there will help you achieve […] 4 Tips to Excel at Public SpeakingPublic speaking is something that’s sure to be tackled in any effective communication course. If it’s something that scares you to willies, don’t be embarrassed about it. Many people are terrified of speaking in front of a crowd of people. Even the best speakers today confess to feeling jitters when they have to make speeches […] When People Talk, People Listen, Marketing Gets Better“I’m a very understanding person, Albert. I understand that you are going through a selfish phase. And, I’m sure that you will understand that I am going through a destructive phase.” – Mollie, Look Who’s Talking (1989), TriStar Companies and their marketing efforts go through phases just like parents and kids. It used to be […] There’s No Reason For Weak PR – Missing The Real Issues In The News Corp CrisisLast week Ms. Rosanna Fiske, chair and CEO of the Public Relations Society of America (PRSA), issued a news release in response to the News Corp. phone hacking scandal. “News Corp.’s misguided response to the escalating phone-hacking scandal will undoubtedly become a case study for business schools and public relations professionals on the potential perils […] The PR How-To BibleSynopsis: It’s said that you can’t find the right answers until you ask the right questions. So with that in mind if you are thinking of hiring a public relations firm or of launching a media relations campaign for yourself, the following is a list of how to points to ask yourself before moving forward. […] Why You Absolutely Do Need PR To SucceedPublic relations is the most effective and least expensive way to build your brand, grow your business and establish you as a go-to expert in your field. Whether or not you should launch a media relations campaign should not be the question, because the answer to that is a no-brainer; yes you should. The real […] The Small Business Marketing Success SecretThe biggest problem that most small business owners have with PR is that they don’t fully understand the process or how it can help build their business or establish their brand. Most think that public relations is only for large corporations or those in the entertainment world and that it has to do with stunts […] PR 2.0: Succeeding In The New Media WorldWhen it comes to distribution and media outlets, PR has changed dramatically. Mailing used to be the standard way of sending out information (actually it’s not a bad approach nowadays, since everyone is getting so adept at hitting their keyboard delete button). But on the whole, mailing in many ways has become archaic. The number […] Media & Medicine: Developing A Medical Practice Utilizing PRIf you’re a physician looking to market your practice or reach out to new patients, keep in mind that physicians, more than those in other professions, can benefit from an effective media campaign. Press coverage reaches their target market, drives patients their way and gives them validation and credibility. The public generally learns about the […] Appearing On A Talk Show Post-OprahTimes are changing; Oprah is gone as are many of the daytime soap operas. TV’s 9 a.m. to 3 p.m. daytime slots are shifting dramatically. It is a primarily female audience that watches at that time. The numbers show that most are seeking personality based or issue oriented programs. Talk shows, game shows and reality […] How To (Phone) Pitch The MediaYou may be a natural salesman, and your clients may indeed love you, but you’re playing a different game when you’re contacting the media. You are entering a very specific phone world. You may be a great person one-on-one, with a winning smile and a firm handshake, but that won’t get you far over the […] Obama’s “Birther” PR MistakeOrly Taitz will earn a brief footnote in history as the “Birther” movement leader. She was at the forefront of a movement of Birthers who doubt that the president’s birth place was the United States. She famously took the issue to a California court to find out if Obama was U.S. citizen and to hold […] The 15 Most Important PR QuestionsTime to launch your PR campaign? Make sure you’ve asked yourself the right questions to prepare yourself for success. Create a media relations checklist. Better yet, read this article and review the 15 most important public relations questions you can ask. Each business is different, so you need to supply your own answers, but the […] Preparing For A Media InterviewDon’t launch your public relations outreach until you’ve had some media training and have prepared yourself to handle media interviews. If you’re going to go through the work of launching a PR campaign, you owe it to yourself and your business to be prepared to fully maximize your media opportunities. Whether it’s a TV, print, […] Nailing A TV InterviewWhen launching a public relations campaign, it can be easy to get so focused on trying to land a TV interview that you forget to give any attention to how you’re going to handle the interview. Print is usually the easiest in terms of how you look and carry yourself. Those interviews are generally done […] Exhibiting At Trade Shows Is More Affordable Then You ThinkMost marketers understand that exhibiting at trade shows is a very effective marketing technique. The chance to meet face-to-face with most of your biggest prospects in one place over a multi-day period is a marketers dream. If you’ve targeted the right show for your company, you have a great chance of acquiring new business. The […] Making Money On YouTubeTen independent YouTube stars made over $100,000 in 2010. That is the finding of a study done by TubeMogul. By independent they mean YouTubers who were not part of a traditional media company or corporate campaign. A prime example is Natalie Tran, who is reportedly the most subscribed to YouTube user in Australia and is […] Illuminative Marketing: Creating Business By Offering Benefits And SolutionsHow do you respond to cold calls, ads, direct marketing pieces, email spam? Exactly. Now why would you expect your prospects to react differently? Generally people either run from or lash out at aggressive hard sell marketing. Although they can work, traditional promotion efforts have a poor return on investment. Most prospects turn and run […] How To Communicate With Traditional Media EffectivelyThe first order of business when beginning a PR campaign is to figure out your stories. Study the media and what kinds of stories they cover especially when it is a specific topic in which they interview an expert in that field to bring more credibility to the story. For example, if the media is […] John Jacobson & The Double Dream Hands YouTube / Social Media PhenomenaIt’s pretty amazing what a video on YouTube can do. For example, when a video of John Jacobson’s educational choreography “Planet Rock” was posted on YouTube, and renamed “Double Dream Hands” (DDH), no one could have foreseen the phenomena that would ensue. In a short three-month period, the video garnered over 2.39 million hits on […] |
|
