Business Broker? Why is it Important to Have the Right One?

If you’ve taken the time to build a successful business, figuring out a way to sell your business to a third-party could provide you with a lump sum of cash that you can retire on or invest into a new business venture. Although you could always try to sell your business on your own, using a business broker is often a better way to facilitate this process. What exactly is a business broker and what do they do?

A business broker is an individual who helps sell your business. While real estate agents help people sell their homes and other property, business brokers help people sell their businesses. Although hiring a business broker can be helpful when selling your business, you have to make sure that you hire the right one. A good broker can make all the difference in the world when selling your business.

Business Broker: Getting the Price Right
One of the most important services that a business broker can provide is helping you accurately evaluate the price for your business sale. Figuring out an accurate value for a business can be very tricky. There are many different ways to value a business and all of them could technically be considered correct. A good business broker will be able to use a method that can determine the value of your business based on market factors. This way, you won’t be leaving money on the table when you sell and you won’t leave your business sitting on the market forever because it is overpriced. If you hire a good broker, you’ll be able to price your business at just the right level so that it sells quickly but not too cheaply. One of the main functions of a Business Broker is to help you determine the appropriate value for your business.

Business Broker: Navigating Contracts
Another reason that you need good business broker is so that you can navigate through that confusing contracts that come with selling a business. When you sell your business, you need to make sure that all of the legal implications of doing so are handled correctly. If not, you could find yourself entering into a contract that does not represent your best interests.

Business Broker: Marketing the Business
The quality of business broker that you choose will have a lot to do with how good your business is marketed. If you try to sell your business by yourself,you may have a hard time marketing your business effectively. Hiring an inexperienced business broker may not provide you with the amount of exposure that you need to sell your business. Some businesses sell faster than others simply because of the industry that they are in. Some industries require more exposure than others to generate a fair sales price.

A good business broker will have many contacts developed in various areas as well. These contacts can be used to network and find a potential buyer for the business. Sometimes, this is much more effective than simply listing a business on a website or using a traditional marketing tool to get the word out.

Business Broker: Handling Negotiations
Having a good business broker on hand can also make the negotiation process easier. When you sell to another entrepreneur, that person wants to minimize the amount of money that he has to invest in your business. Because of this,he’ll most likely offer less than what you want to sell for. This requires you to negotiate with that person in order to close the sale. When you hire abusiness broker, you will have to handle and you’ve the negotiation on your own. This allows you to focus on your business and leave that up to a pro.

Regardless of what type of business you want to sell, hiring a business broker can make the process easier. Look for an experienced broker with a good track record and the process will be that much smoother.

About the author:
Bill Whitehurst has been engaged as a Texas business broker for the past 15 years and has over 100 successfully closed transactions. He has both MBA and BBA degrees and is a certified Business Intermediary with the International Business Brokers Association.
My website is at:


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