Swiss Farms Awards First Franchise
John Betz has become Swiss Farms first franchisee, with plans to open 3 stores BROOMALL, Pa., Oct. 1
BROOMALL, Pa., Oct. 1 /PRNewswire/ — Swiss Farms, America’s Drive-Thru Grocer has awarded its first franchise. “This is a truly historic event,” according to CEO Paul Friel, “as it is the first time we have made Swiss Farms franchises available in our 41 years of business. We are equally excited about our partnership with John Betz who has significant experience operating world class franchise brands and is also very familiar with the history of Swiss Farms. It is important that we select partners who have the knowledge and philosophy to deliver exceptional customer service. That is the Swiss Farms brand identity that consumers have related to since 1968.”
John Betz & Associates, Inc has been in the franchise business since 1990 growing a portfolio of brands including Auntie Anne’s Pretzels and Starbucks Coffee.
As a Delaware County, PA native, John’s relationship with Swiss Farms goes back to childhood where in the back seat of the family car: “I always found Swiss Farms at my (car) doorstep with a free lollypop. That endearing personal quality of service remains as I am a Swiss Farms customer today,” said Betz. John was especially drawn to Swiss Farms because of the ground floor growth opportunity and its consistent performance despite the economy.
John sees a similar pattern with Swiss Farms to what he experienced with Auntie Anne’s and Starbucks. “As a franchisee I look for a great brand providing a unique service and first class franchisor support. Combine those qualities with a great location – that is how to be a successful franchisee,” said Betz.
John Betz has selected A&E Construction to help him with the development of his Swiss Farms locations in Camden County, NJ. A&E Construction and John have worked together for the last 20 years. John Betz and his team have committed to opening 3 Swiss Farms stores in the next 3 years. Their first store will open in Somerdale, NJ in 2010.
