McDonald’s To Move European Head Office To Switzerland

quotation.jpgMcDonald’s is shifting its European headquarters to Geneva, in a snub to the European Union, to benefit from Switzerland’s advantageous intellectual property tax laws.McDonald's franchisees

The US fast-food chain is joining other foreign companies that have moved their European headquarters to a more favourable tax regime. US corporations that have based themselves in Switzerland include Kraft, Procter & Gamble, Colgate-Palmolive, Yahoo! and Google.

McDonald’s said its new European head office would be opened in Geneva before the end of the year. It will bring together all senior management, who are spread across four regional centres: London, Paris, Munich and Vienna. The company’s European president, Denis Hennequin, who until now has split his time between London and Paris, will be among the executives making the move to Geneva.

The four regional centres will remain open and the UK’s business will continue to be run from London by Steve Easterbrook.

A spokeswoman for McDonald’s said the move “will enable us to conduct the strategic management of key international intellectual property rights, which includes the licensing of those rights to in Europe, from Switzerland”.

She said the decision was “a long time in the planning” and was first announced internally in August 2008, denying that it was related to new UK tax rules that took effect at the start of the month.

The recent changes to the taxation of foreign profits relate to intellectual property rights such as patents, copyrights and trademarks. They have already prompted the publishing and conference group Informa to relocate its tax domicile out of the UK to Switzerland to escape “double taxation” – once abroad and again in Britain.

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