Business Coaching Articles For Entrepreneurs & Small Business OwnersAdd a New Line On Your Business Card…Hack Me!!!Marketing, communications folks were some of the first in line at the Apple store to get an iPhone. First again to get an iPad. Probably have their order in for a Mac Air. You’ve put them to great use with your personal and company Facebook, LinkedIn, MySpace, YouTube pages. You’ve got your own blog that [...] If You’ve Got to Meet, Do It RightTypical managers spend nearly 40% of their work hours in meetings, not to mention the time spent preparing (and recuperating). A survey of business leaders showed: • 33% of time spent in meetings is unproductive • 75% of the respondents said it is “almost essential” to have an agenda, yet they use them only 50% [...] What’s In Store for HR?Economists predict that recovery is unlikely until 2011. As the economy continues struggle, what should HR professionals expect to see through 2011? Because of the number of recent layoffs, workers are anxious about job security. Companies will have to find ways to maintain morale and build employee involvement and commitment to the organization amid the [...] Leadership Strategies for WomenForget what you heard about “being one of the boys,” “having it all,” and “going for the jugular.” Here is how real women get ahead. Get In Line According to Catalyst’s 2002 Census of Women Corporate Officers and Top Earners, women fill less than ten percent of line positions held by corporate officers and just [...] Become an Expert … Write an ArticleOne of the easiest ways to gain expert status – at no cost – is to have your own byline. A published article promotes your expertise, your products, and your services. And writing articles is one of the best ways to drive traffic to your Web site. Getting started… Now you may be thinking two [...] How Dale Carnegie Tenet “Let The Other Person Save Face” Earned Me An Exceptional Year End-BonusLate one evening at home the telephone rang. “Mr. De Rycker, this is Robert Lowe. I have dined this evening with Harold Naideau, the European president of AVON Products. Avon banks with our Westminster branch in England. He is looking for a general manager to start an Avon operation in Belgium, Holland and Luxembourg. I have [...] Stanley Marcus, Founder & Chairman Neiman Marcus Group Reveals Success FormulaAt 11.35 p.m. on August 25, 1956, I stepped out of the Gimbel Brothers’ Building, Rue Saint Honoré in Paris, together with James Vaneys. I had just been appointed General Manager of Gimbel Brother’s Benelux Inc. , viz. Belgium, Holland and Luxembourg. I had acquired experience as assistant to James during four years. He had [...] Keep Calm And Carry OnRunning a business is a funny thing. One minute, you can be swamped with work and the next you’re so quiet and you can’t see where the next penny is coming from. When you’re desperate for new business, it’s likely that you’ll do tons and tons of marketing. You’ll really get off your back [...] Self Esteem Equals Self AcceptanceHave the courage to be yourself. We can choose to live fully, or to live within a framework of what is familiar and safe. If we choose the latter we will be limiting ourselves by our past experience. There is always risk involved in living fully, and thereby choosing to be more fully alive and [...] I Is For (Free) InformationThis week, I wanted to address a question that I get asked by many small businesses. How much information is appropriate to give away for free? Most of us get asked to give away a fair amount of information – from information that we choose to provide (like this article) to people contacting us [...] H Is For How ToIn this article, I’m not going to be teaching you “how to” do something, but rather I’m going to be talking about the benefits of writing and recording “How to” information for your customers. Trust me. I’ve reaped the benefit of creating “How to” material 1000 times over. Creating “How to” information: Positions you as [...] Engineer To CEO … The Development Of BalanceOver the past 10 years we’ve studied the formation of more than 50 companies in the PC/CE/communications content arena. We’ve also talked with the heads of several venture capital organizations about the subject. We realize this isn’t startling that 90 percent of them were started by engineers, beyond that, we focused on the disciplines that [...] F Is For Following upOver the last few years, I’ve spoken and written in depth about following up with people and why I really do think that it is the most important marketing technique that you can do. But, I still see business owners struggling with following up with people. Case in point, I was speaking to a contact [...] The Social Media Seismic ShiftSocial media is information created to be disseminated through social interaction, created using accessible and scalable publishing techniques via the net. Now there is a mouthfull. It is an umbrella term that defines a wide range of activities that integrate technology, social interaction, and the construction of words and pictures via the web. That said, [...] Boomers … The Numbers, The Markets Keep Growing“You know, Norman, you really are the sweetest man in the world, but I’m the only one who knows it.” – Ethel – On Golden Pond (Universal Pictures, 1981) The Internet celebrated its 40th anniversary in September. It wasn’t such a big deal for the first 10 years until the PC got some traction. Our [...] D Is For Direct MailDirect Mail, otherwise known as sending letters through the post to prospective customers is now pretty much a dying art. By many business owners, sending letters has been replaced by emails – can’t say I blame them really. After all, emails are cheaper, quicker and you can see who has opened it and read it. [...] Dealing With The Dreaded Price ObjectionIn the fifteen years I have been working with sales teams I have consistently found that price objections are still one of the most commonly requested programs. In today’s commodity-driven world it is easy to fall prey to discounting your product or service in an effort to capture the sale. However, there is a better [...] Find Your Playing FieldDo or do not, there is no try. - Yoda Energy is the essence of life. Everyday you choose how you are going to use it by knowing what you want and what it takes to reach that goal, and by maintaining focus. Ever find yourself wasting a lot of time and money without achieving great [...] Align Your Dreams: From Ordinary To Ultra-Ordinary“Cherish your visions and your dreams as they are the children of your soul; the blue prints of your ultimate achievements.” Napoleon Hill What is your dream? You may want an entirely new job or a significant career change. Maybe you are seeking a promotion, or believe you deserve a raise! Perhaps you desire to [...] Creating PR Success Beyond OprahI recently received a call from a prospective client who had recently appeared on Oprah and was looking for ways to continue and grow his media placements and build his public relations campaign. That was one smart, savvy business owner. Most people view Oprah as the summit, as the end of the line media-wise. Granted, [...] |
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