Branding Articles For Entrepreneurs & Small Business OwnersStanley Marcus, Founder & Chairman Neiman Marcus Group Reveals Success FormulaAt 11.35 p.m. on August 25, 1956, I stepped out of the Gimbel Brothers’ Building, Rue Saint Honoré in Paris, together with James Vaneys. I had just been appointed General Manager of Gimbel Brother’s Benelux Inc. , viz. Belgium, Holland and Luxembourg. I had acquired experience as assistant to James during four years. He had [...] Should All CEO’s BlogThe simple answer is, it depends.One factor to consider is the purpose of the blog.Is it to communicate with: Staff Partners Prospects Clients Shareholders If you are a public company CEO, you need to be very diligent as to what you write. You cannot comment on things that may move the stock. Is it to [...] H Is For How ToIn this article, I’m not going to be teaching you “how to” do something, but rather I’m going to be talking about the benefits of writing and recording “How to” information for your customers. Trust me. I’ve reaped the benefit of creating “How to” material 1000 times over. Creating “How to” information: Positions you as [...] G Is For GizmosOne question that I often get asked is “Should I buy some promotional products for my business?” By this, people mean should they buy pens, car stickers, calendars, t-shirts and so on. The theory behind is that these items will be used by people and will remind people of the business every time they look [...] Will It Blend? – Traditional And Social MediaAs a veteran PR counselor specializing in the creative marketing services space, I avidly track the evolution of media channels, especially the growing challenge that “social media” poses to “traditional media” for marketplace dominance. When working to develop leadership positions for emerging companies an understanding of which media will most profoundly impact one’s reputation and [...] Developing A WebsiteAs a PR and digital marketing firm we often get calls and emails from friends and family after they have done a DIY attempt at a web site. But as with every question asked of us, we have more questions. It starts with the goals of the site. Is it just to have an online [...] Let Paper Press Kits Join History“We don’t need no badges. I don’t have to show you any stinking badges.” – Gold Hat (Alfonso Bedoya), The Treasure of the Sierra Madre (Warner Bros – 1948) Conventions/conferences are events that challenge a man’s (and woman’s) stamina. They push you to the limits of creativity and performance. Companies spend hundreds of thousands, no millions [...] Social Networking Lines Are BlurredI often hear my clients tell me “I only use Facebook for family stuff and LinkedIn for business”. For sure that was the original intention of those social platforms. However, did you ever wonder how you make decisions on what is a personal contact and what is a business contact? Maybe that depends on your [...] Landing Pages – How They Can Help Your CompanyWhat is a landing page? Sometimes known as a lead capture page it is used for online marketing. It is a web page a visitor reaches after clicking an online ad or link. It is a way to convert web clicks into clients. The page will contain detailed content of the product or service mentioned. [...] Integrity Is The Best Tool To Get What You WantAs a child, you probably heard, “to thine own self be true.” But what does that really mean? When the newspapers are full of cheating and lying business owners, politicians, and academics, does it really make sense to maintain your integrity? To me, the answer is a clear, unwaffling YES! Without your integrity, you really [...] Your Personalized Branding For The Job InterivewIf you have been reading articles or listening to news reports about the job market, you are aware that you are in a tough job market and that you will have to do something to make yourself stand out from the rest of the crowd during your interview. You realize that you are competing against [...] How to Get the Most Out of a Sponsorship DealBefore we go any further, it’s probably a good idea to be able to define exactly what is meant by Sponsorship. Now there are numerous different ways of defining Sponsorship, however, my preferred definition is as follows:- “An investment, in cash or in kind, in an activity, in return for access to the exploitable commercial [...] Will It Blend? – Traditional And Social MediaChallenging communications environment? Should one focus on social media first, or exclusively, stick with traditional media and its recognized “credibility” factor, or strive to balance the two? In almost all cases, I would recommend a blend. According to new research by Ad-ology Research, small business owners say the benefits of social networking are lead generation, [...] Are You Building Bridges Of Influences?When it comes to face-to-face networking, you should focus on two varieties: Attending meetings or events where you will likely find your target market. Attending meetings or events where you will likely build your Bridges of Influence. There is a good chance that you already know who your target market is and that you are [...] How To Pick The Right PR Firm For Your CompanyYou’ve decided it’s time to launch your PR campaign. You’re ready to move forward. Now you need to figure out who your public relations partner in this journey is going to be. Believe me, it is a journey (and can be a great one) and in the best of cases the PR company that you [...] Content Contention – Entertainment Flexibility … Big Iron Doesn’t MatterTelevision production used to be pretty straight forward. You had HUGE, HEAVY cameras three people pushed around. In the control room you had sliders and BAM! magically the signal went over the air. At home you turned on the set. Had dinner (families ate together then) and a half-hour later the tube was lit and [...] Selling Your Franchise At A Franchise Trade Show Or Franchise ExpoIf you own a company and happen to be interested in expansion then you may have considered offering qualified individuals franchise opportunities to achieve your own business goals. Selling your franchise is much easier than it used to be as a result of the Internet and other means of communication but one of the best [...] Getting People to the Point of “I’ll Buy That”“If I make it they will buy it” “If I put it on the shelf in a store they will buy it” “Everyone will want/need one” “Mine is better it is more unique, cheaper, has more features” “People will willing pay more for my product/service” Being in business means you need to believe in your [...] Will Public Relations Be a Profession by 2010?Recently we were told in no uncertain terms by a client’s prospective customer that she had seriously considered our product but after reading customer reviews on one of the many public consumer review sites. She addressed her issues to us directly because ours was the only personal contact on the web site. The others were [...] Corporate Communications It’s All About Delivering ValueOver the years hundreds of highly respected professionals, analysts and educators have developed comprehensive and sometimes complicated descriptions of public relations and corporate communications. There have been heated discussions regarding the separation of public relations from advertising, public relations from marketing and the role public relations should play of the organization. What is most counter-productive [...] |
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