Pizza Hut Launches Mobile Payment System Using Visa Checkout
In an era where convenience through technological advancements is the name of the game, embracing innovation is deemed an imperative course of action businesses need to take. Now more than ever, business owners and online merchants are prioritizing the provision not only of top value products and specific services, but also breakthrough systems in customer service.
Because the mobile experience, for one, proves to be revolutionary, the time has become ripe for payment systems to take the same route. People are being drawn to this system, because it proposes a real alternative to bringing and using cards for payment when shopping or dining. Mobile payment platforms are now being utilized by a long list of top merchants across industries in all business sizes, and by start-ups and established companies alike.
Indeed, mobile payment methods enable merchants to connect with the market and deliver services with a more personal touch, and without compromising convenience or security. They are becoming a real attraction to people whose lives have been permeated by advanced technology. Owing to these benefits, the results of a Forrester Research study might just be accurate: 2017 will end with mobile users in the United States spending $90 billion through mobile payments – which is nearly 50% more than the $12.8 billion figure in 2012.
Offering that exact seamless payment features for a convenience-hungry consumer is the recently launched Visa Checkout, which Pizza Hut has decided to partner with in an effort to provide pizza lovers the next-level e-commerce and mobile experience in one.
The Yum! Brands Inc. division, which is known for pursuing innovation in its operations and customer service levels, is introducing its partnership with Visa Checkout which, in turn, is on a conducting its nationwide campaign for NFL.
In September 7, Pizza Hut served up its Visa Checkout promotion, giving away free pizza to the first one million customers who decide to enroll to and use the new and highly innovative payment platform.
Nation’s Restaurant News has the details on the Pizza Hut’s new attempt to perfecting customer convenience, with Visa Checkout as its newest partner providing the platform for the digital approach:
Pizza Hut is Visa’s launch partner for the new online payment service, which debuted in July.
“Visa Checkout offers our customers another simple and secure way to quickly order online from Pizza Hut, and we’re excited to be the first pizza company to pass along this convenience to consumers,” said Carrie Walsh, chief marketing officer at Pizza Hut, in a statement. “With this incredible offer of one million pizzas, we think people will be energized to experience this latest technology.”
Pizza Hut views the platform as a “necessity,” especially as multi-channel consumers increasingly demand consistent payment ease across all of a brand’s channels. The chain has been laying the groundwork to deliver on that this year.
“Commerce is just beginning to move from the physical stores to the PCs, tablets and mobile devices, and it’s not going to stop,” Pizza Hut’s global chief digital officer Baron Concors said, during a Visa-hosted webcast in July. “These devices have replaced cameras, calculators, books and more, and they will drive payments from plastic to digital. Our job is to enable this change in a way that is simple and secure.”
Approximately 50 percent of Pizza Hut’s overall online orders in 2013 originated from its mobile app, according to the chain.
“[Mobile] is the centerpiece of our digital strategy and we need to know how we can make it easy and seamless,” Concors said in the webcast. “[Customers] are coming [to Pizza Hut] because they have a very specific need and that is to get that pizza in front of them as soon as possible. Visa Checkout is another option to make it easy, seamless and secure for them to accomplish that.”
Photo by Amin Eshaiker (Wikimedia Commons)