How To Identify Business Opportunities

Are you a business owner looking to increase revenue? Want to learn how to identify business opportunities for your company?

Whether you own a small mom and pop shop or a multi-million dollar international corporation, identifying new business opportunities is a cyclical process that needs to repeatedly happen in your business’ lifetime if you are going to thrive. In this post, you will learn how to identify business opportunities, how they help stimulate growth, and how this will result in financial gain for you and your business.

New ideas are necessary for a business growth. You’re business will not enjoy longevity unless you are constantly thinking of new ways to grow. These ideas will translate into goals for your company. Goals, like in life, are a necessary part of any company – they provide milestones to strive and work towards. To quantify these ideas and goals, you will need to create a business plan. This document will detail where you want to go and how you will get there. You business plan will become your map, showing you the route towards your company’s goals.

Asking these questions will help develop your goals and business plan:

  • How do I be competitive with competing companies in my industry?
  • Who represents my ideal customer?
  • Do people need my service?
  • Where will I gain financing/investments?
  • What markets will I make my service available in?

While there are many more questions out there that can help you identify key areas to base your business plan around, these questions provide key information about the direction where you want your company to head.

How to Identify Business Opportunities During the Growth Period
Once your company has an established brand and reputation connected with it, you can then start to branch out into new, legitimate business opportunities. Having your company known allows you to expand upon your original business model. So, while before you were focusing on establishing your services, now you can explore on expanding laterally into new services and products, or even potential relations with other businesses. Some of these opportunities may come in the form of:

  • Developing new advertising opportunities to reach out to a new customer base
  • Researching new product opportunities that will either compliment existing services or break into a new area entirely
  • Reorganizing your business structure to bring a flush of new talent to the company. These new employees may assist you in branching out your services as well
  • Give control of some company’s areas to new management. This will allow you to focus on other projects
  • Work with related companies in your field to increase your brand awareness

Expanding your business model with these ideas is necessary to prevent your company’s growth from becoming stagnant. While each one may not be applicable to your business/industry, these are just some starting points to help you identify potential opportunities for growth.

What Now?
It doesn’t matter what business or industry you are a part of. Whether you are an online start up based at home, recently purchased a franchise, or are an established company, learning how to identify business opportunities will result in growth and revenue increase. Because you are the leader of your business, it is up to you to be the guide for your company. These tips will help you break through your financial ceiling.

About the author:
With over 25 years of diverse business experience, Manny Skevofilax's expertise ranges from CFO consulting, Business Finances, Bank Relations, and Business Coaching. A former Vice President with Comerica Bank, Manny now runs Portal CFO, a business consulting company based in Baltimore, MD.
My website is at:


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