GlobalBX

LED signs are popping up everywhere—they shout from the streets, in front of restaurants, big and small businesses. Some wonder what the hype is all about and whether the bright, bold signs are worth the investment. But more and more business owners are seeing that they are for these three reasons:

1. Increases revenue

The average business gets up to half of its sales from signage, and outdoor LED signs increase sales 15%-150% at 10% the cost of other advertising, states the U.S. Small Business Association.

A survey of 162 small business owners showed that 64% who enhanced their signage resulted in a 12% average of increased sales, a 59% increased number of transactions and a 56% increase in profits. The boost in revenue comes from how LED digital billboards are so compatible with any audience.

2. Saves advertising costs

Out of all forms of advertising, signs are the most effective, yet least expensive form of advertising for the small business, states the SBA. Here is proof:

• Newspaper ads cost is about $7.39 for 1000 exposures in a 10-mile radius of the business.
• The cost of TV advertising is about $6.26 per 1000 exposures.
• Radio ads are about $5.47 per 1000 exposures.
• But with a LED message center it is less than .45 per 1000 exposures!

With an LED sign you can advertise 24/7 for many years, with low sign maintenance. The most you might have to do is change a bulb or get a LED replacement. It uses as little electricity as .20 a day—it is the lowest cost but highest quality advertising you can buy.

3. Connects with customers

LED signs are so malleable you can use one sign to bond with a variety of customers in one day. Most digital billboards have special software that schedules different messages at certain times during the day. It is easy to let your sign connect with parents taking kids to school, business people on lunch breaks, elderly couples out for an early dinner, etc.

Once you know the kind of demographic around your sign at each time, you adjust the sign to match their needs. Typical signs or billboards can never be changed so quickly to match the audience like a LED digital display.

If you are interested in increasing revenue, saving advertising funds and bonding with customers, you should look into buying a LED sign for your business.