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McRib, the famous but elusive offering of McDonald’s, is available this fall in all US stores according to Huffington Post. Local franchises usually determine when and if this McDonald’s product is available but because it was such a hit last November, McDonald’s Corporation is bringing it back this year and nationwide until mid-November.  The McRib is available perennially only in Germany.

McDonald’s Corp. announced Monday that the boneless barbecue pork sandwich, usually available in only a few stores at a time, will be sold at all U.S. locations through Nov. 14.

McDonald’s said the response was so great last November when it made the McRib available nationally for about three weeks that it decided to bring it back this year. The company, which previously hadn’t sold the McRib nationally since 1994, declined to give specific sales numbers.

The sandwich, which is dressed with onions, pickle slices and barbecue sauce, was introduced nationally in 1982. With 500 calories and 26 grams of fat, it’s slightly trimmer than the Big Mac, which has 540 calories and 29 grams of fat. And just like the Big Mac, the McRib has become a popular McDonald’s offering.

There are Facebook groups like “Bring Back the McRib!!!” There are Twitter tags, where posts range from “Lucky me, the McRib is back” to “If you eat McRibs, you need to re-evaluate what it is you actually want in life.”
If the McRib is so popular, why not just offer it all the time? McDonald’s likes to stoke the enthusiasm with an aura of transience.

“Bringing it back every so often adds to the excitement,” said Marta Fearon, McDonald’s U.S. marketing director, who added that she’s not sure if the McRib will reappear in stores every fall.

Photo by Mullenkedheim