There’s a lot to see and absorb at GDC (Game Developer’s Conference) but we don’t get to really “see” the stuff until Wednesday when the exhibit hall is open. The first two day seem to be packed with news (here and there) but a whale of a lot of opportunities to get inside the heads […]

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“This has got to be the weirdest day of my life… well, so far.” – Mikey, Look Who’s Talking, Tristar Pictures (1989) If you’re a parent, you have to wonder how a kid can start out knowing zip…zero…nada and in the blink of an eye, they’re rocket surgeons! Our son was always handy for managing […]

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It seems that business owners out there are finding it harder and harder to stay in touch with their customers. Consistently when I ask small businesses to rate themselves at following up, they always say that this is where they are weakest.  Actually, there are tons of ways to follow up and stay in touch […]

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Perhaps the strangest aspect of the whole Charlie Sheen media storm, at least from my perspective, is that the furor has been about his drug use and his tirades against his producer. Don’t get me wrong, those aren’t good things, but physically and verbally abusing women seem like activities that should be a bit higher […]

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Even in a down economy beauty sells. The cosmetic industry was born in the Great Depression. This is one industry where it pays to promote when things are good, but pays even more to market aggressively when times are tough. As in the fields of entertainment and fashion, a strong public relations campaign is critical […]

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Physicians, more than most professionals, need to be aware of how they are perceived by the public.  A person’s health is his or her most valuable asset, and to most there is nothing more important than picking the right healthcare practitioner.  No one wants to put their health in the hands of someone they don’t […]

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You might have a great story, but if you don’t know how to present it, you’re not going to grab the media’s attention. Remember what seems like a great story for you might not seem that way to the media. Building a great pitch for a TV segment or magazine article takes some time, thought […]

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An effective public relations campaign takes planning, time, and work. You need to mine your stories and use the media you garner to land more media. A truly effective PR campaign cannot be launched or realistically measured in two, four, or even six months. Once you do decide to move forward, begin with some clear, […]

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