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GlobalBX Entrepreneur Business Articles - March 2011
In the last decade the media world has changed in ways few of us could have imagined. Warhol would be proud. Not long ago traditional media and marketing was the only avenue to get your message out there. When it came to the media, a handful of editors and producers decided what was covered. Now […]
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Posted by anthonym on 03/23/11 at 11:03 AM in Growing Your Business, Public Relations, Sales & Marketing | Permalink | Comments (0) | Trackback URL
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Launching a public relations campaign can be confronting. Many people are uncomfortable and resist the mere thought of launching a PR campaign. As one client explained to me, he didn’t want to do interviews, he didn’t want to be a star; he simply wanted his business to be successful. I understood exactly what he meant. […]
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Posted by anthonym on 03/23/11 at 11:03 AM in Growing Your Business, Networking, Public Relations | Permalink | Comments (0) | Trackback URL
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Experienced trainers use a variety of training aids throughout their training programs. These include models, simulations, diagrams, mnemonics, reminder cards, templates, and so on. All of these are designed to assist trainees in the learning process. However, learning does not finish at the conclusion of the training program. In fact, for some training programs, work […]
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Posted by lesa on 03/21/11 at 06:03 AM in Education, Human Resources, Productivity Tips | Permalink | Comments (0) | Trackback URL
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Thinking about sending out a sales letter to your contacts this year? Before you do, stop and put in place some things that will prevent you from making some of the basic mistakes that sales letters tend to have in them. 1. Being too short One of the biggest mistakes sales letters include is being […]
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Posted by helend on 03/18/11 at 02:03 AM in Business Strategies, Sales & Marketing | Permalink | Comments (0) | Trackback URL
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“The leader who stays in the rear, takes it in the rear. Besides, violence is one of the most fun things to watch.” – Mr. Hertz, Shoot ‘Em Up (2007), New Line Cinema A friend just had his PayPal account (hence his AmEx account) tapped for $50. His son had bought a big bunch of […]
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Posted by andym on 03/17/11 at 05:03 PM in Sales & Marketing, Software & Technology | Permalink | Comments (0) | Trackback URL
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The clients are out there, you just need to reach them. And the best way to get them to take notice is to sell your value not your product or service. But, before you can present your value, you have to understand exactly what it is. Your product or service is what is most apparent, […]
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Posted by anthonym on 03/16/11 at 04:03 PM in Entrepreneurs & Entrepreneurship, Growing Your Business, Public Relations | Permalink | Comments (0) | Trackback URL
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The best way to launch a successful media campaign is to give the press options. You have a story that you want to tell through the media. Chances are you have one or two main angles or story ideas that you want covered. Those are where your focus lies, they are your primary objectives. But […]
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Posted by anthonym on 03/16/11 at 04:03 PM in Business Management, Public Relations, Sales & Marketing | Permalink | Comments (0) | Trackback URL
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Every Business Needs an Exit Strategy. Do you want to Run Your Business Forever? Do you Want to Sell your business? Do you want to leave your business to your children? Do you want to sell your business to Your Employees? Do you Just want to close your doors and Move on? How do you […]
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Posted by smessinger on 03/15/11 at 09:03 AM in Business Brokerages, Business Plans, Selling a Business | Permalink | Comments (0) | Trackback URL
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Many people wonder what separates a top performing sales person from the rest of the pack. In most cases, it’s because they apply a number of best practices in their daily routine. Here are 17 best practices of top performing sales people. 1. They set HIGH TARGETS and goals. Top performers don’t wait for their […]
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Posted by kelleyr on 03/14/11 at 05:03 AM in Customer Service, Sales & Marketing | Permalink | Comment (1) | Trackback URL
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“Probably. But it’s an easy fix. One line of dialogue. ‘Thank God we invented the… you know, whatever device.’” – Jeff Megall, Thank You for Smoking, 2005, 20th Century Fox Ours is a typical American/Silicon Valley family – two early adopters, two chasm straddlers. Our inventory includes — four notebooks, three smartphones/one feature phone, one […]
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Posted by andym on 03/11/11 at 04:03 PM in Software & Technology | Permalink | Comments (0) | Trackback URL
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Imagine if earning a living, or getting an education, or developing talents of any sort was just a game. Imagine if every smooth move, every good choice, and every new relationship you developed earned you a virtual (or real) reward. Imagine if work had a payoff as well as a paycheque. Well, imagine no longer. […]
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Posted by mathewg on 03/11/11 at 02:03 PM in Education, Employment, Software & Technology | Permalink | Comments (0) | Trackback URL
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Social Networking has surely taken off these past few years. Seems like everyone and their dog is now posting, poking, tweeting, liking, status-updating, and more. The problem is that dogs might actually demonstrate better social networking etiquette than many business people. Unlike casual communication with friends, social networking for business requires care, because barking up […]
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Posted by mathewg on 03/11/11 at 02:03 PM in Customer Service, Networking, Software & Technology | Permalink | Comments (0) | Trackback URL
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I often get asked about the process of marketing and how to speed things up. Many business owners get frustrated by the fact that any marketing they do today can take up to three months to get results and ask what is the secret to getting business in through the door fast. Well, actually there […]
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Posted by helend on 03/10/11 at 02:03 AM in Customer Service, Sales & Marketing | Permalink | Comments (0) | Trackback URL
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Generally those who have the most trouble trying to utilize the media are those that have no real idea how it works. Simply because someone is a celebrity, or head of state, and has been continually highlighted in the media, doesn’t mean he or she truly understands the inner workings of the press. Appearing in […]
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Posted by anthonym on 03/09/11 at 01:03 PM in News & Current Events, Public Relations, Sales & Marketing | Permalink | Comments (0) | Trackback URL
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Public relations is an important marketing component for nearly any company or product, but when it comes to fashion, beauty or style, an effective PR campaign is not an option, it’s a necessity. Think about it, fashion and style is directly linked in our culture with celebrity and fame. When Entertainment Tonight or In Style […]
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Posted by anthonym on 03/09/11 at 12:03 PM in Business Strategies, Growing Your Business, Sales & Marketing | Permalink | Comments (0) | Trackback URL
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Tip 1: Make a list of objectives that you want to achieve before starting the process. You don’t want to limit your idea and thought process, but you do want to define objectives to accomplish. When it comes to PR brainstorming, your goal is to come up with a list of the most important story […]
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Posted by anthonym on 03/08/11 at 01:03 PM in Business Strategies, Growing Your Business, Public Relations | Permalink | Comments (0) | Trackback URL
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Selling in today is highly competitive business world requires more effort and energy than ever. However, there are certain things that can work against you, especially when you sell in a B2B environment. Sales people do a variety of things that irk decision makers and prospects and prevent them from moving the sales process forward. […]
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Posted by kelleyr on 03/07/11 at 08:03 PM in Business Management, Sales & Marketing | Permalink | Comments (0) | Trackback URL
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The quiet buzz flying around Moscone Center on the final day of GDC that Nintendo had an opening for a new speech writer. To say that Iwata’s comments about social and mobile game platforms and the need for developers to focus on real games (our translation, not his) didn’t sit well with the production organizations, […]
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Posted by andym on 03/04/11 at 04:03 PM in Software & Technology | Permalink | Comments (0) | Trackback URL
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This is a report on GDC so we’re going to start with the show’s keynote speaker, Nintendo’s president Satoru Iwata, then quickly cover the poorly kept secret of the iPad 2 announcement – there was excitement there though – then back to GDC. GDC Keynote While we may have been “Mortal Enemies” back when he […]
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Posted by andym on 03/04/11 at 04:03 PM in Software & Technology | Permalink | Comments (0) | Trackback URL
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The bad thing about events in Northern California is that there are always a number of them going on in the tech industry and usually they have a knack to overlap. Take today. Yes GDC is still on but then down in San Jose is a two-day OTTCon (over the top conference) taking place. No […]
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Posted by andym on 03/04/11 at 04:03 PM in Software & Technology | Permalink | Comments (0) | Trackback URL
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