GlobalBX Entrepreneur Business Articles - July 2010

Social Media #6 – Friends Help Friends, Keep Friends

Shorten the Journey – Increasingly, online experiences with companies and products have reinforced the loyalty loop in the consumer decision cycle.  In addition, with today’s online existence, these customers can be a strong extension of your marketing/sales efforts by recommending your products/services to others and defending you when issues/problems arise.  Illustration – McKinsey Research Social [...]

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Social Media #5 – Show Me Your Story

Lights, Camera, Action – Grab the consumer’s attention and hold it with video. Educational, informational, how-to videos can be quickly, economically produced and posted on the Web to not only get your product message across but to use in your customer support area to help consumers resolve their own problems, answer their questions. Until recently, [...]

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Social Media #4 – Consumers Get Their Voices

How May We Help – Every company, every manager will encounter his/her worst nightmare on the Web.  If they have a real problem/issue, recognize it, resolve it, thank them for their assistance.  If the consumer is unreasonable, take the discussion offline and try to turn them around or simply say thank you and let them [...]

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Social Media #3 – Marketing Changes In Attitude, Changes In Latitude

Customer Relationships – The social media arena enables companies to direct very customized messages to specific segments more efficiently and more effectively than broad-spectrum messages.  One of the key benefits of this 1:1 approach is the opportunity to win customers and retain them for long periods – hopefully a lifetime.  Illustration — IDC Social media [...]

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Social Media #2 – Knowing What They’re Saying

People Are Talking – Customers have gained a new sense of enablement with today’s 1:1 social media by being able to express themselves globally with effortless Web outlets.  They can voice their opinions, their issues, their concerns, their recommendations to anyone who does a little surfing to find their information postings. In this industry, you [...]

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Social Media – A Company’s Friend / Foe

Millions Waiting The reach of the Internet has opened the door for companies to be in direct touch with millions of individuals who want to obtain information and discuss your company, products, services and your capabilities. They have thousands of online outlets to research virtually anything – and anyone – who exists on the planet.  The [...]

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Social Media Is Only Customer Relations

Jack Nicholson said it best in A Few Good Men…”You can’t handle the truth!” We can agree because we’re not one of the thousands of newly anointed social media PR experts! But of course you are. After all you’ve got your company/personal Facebook pages. You’ve got your company/personal Twitter accounts. You update your Facebook pages and Tweet constantly. Boss [...]

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Publicity … Everything Changes But The Tool

There are people out there – lots of people – who want to do the lowly news release in once and for all. A good acquaintance of ours, Tom Foremski, gave sound reasons for feeding them to the lions several years ago. Tom wanted the old, shameless boss sucking up, acronym bit bucket release to [...]

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O Is For Outsourcing

For many small companies, the thought of doing marketing could definitely be classed as hard work! Where do you start? What should you do? Have you got enough time to do it?  So the thought of using a marketing company to do the work for them sounds like the best answer in the world. Here [...]

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Pitching The Media

When pitching a story idea to a reporter, remember that they don’t really care. Your job is to make them care. A well thought-out, concise pitch will ensure you don’t strike out. Give them a great story that is unique, timely and will help make their job easier! Understand that reporters are contacted by PR [...]

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Landing Pages – How They Can Help Your Company

What is a landing page? Sometimes known as a lead capture page it is used for online marketing. It is a web page a visitor reaches after clicking an online ad or link. It is a way to convert web clicks into clients. The page will contain detailed content of the product or service mentioned. [...]

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How To Get Personality Into Your Growing Business

Most people associate the word personality with individuals. But businesses can have personalities too, and the image and feeling of a more distinctive business are likely to remain with customers. Think of all the different types of stores. Their personalities are defined by their unique style or atmosphere, as well as by selection of products [...]

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Creating Key Messages To Get Free Publicity

Creating your Key Messages – Part One WHAT are Key Messages? Key messages are phrases of different lengths that provide a description of your company in very succinct understandable terms. These messages take several forms and can be used in multiple ways. One of the forms is called an Elevator Pitch, which is essentially a [...]

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The iGen

Gen X, Gen Y … Creating Havoc for Marketers “Whatever you’ve got to tell me, I’ll find out through the natural course of time.” – Dr. Emmett Brown, Back to the Future (1985) We hate kids…O.K., the word “hate” may be a little too strong. We’re jealous of ‘em!!! There, we said it…we’re glad…we’ve got [...]

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Ten Misconseptions To Avoid While Selling Your Business – Part 1

Misconseption 1. Purchase price should at least cover what I spent on the business Put yourself in the buyer’s shoes (I will use this phrase a lot, so get used to it). As a buyer, you’re buying a business for the income. You don’t care much how much the seller spent on it, but rather [...]

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Thought Leadership, Public Relation’s Next Frontier

Converging forces are at work to revolutionize public relations as practiced in today’s social media landscape. Business now finds itself compelled to open new channels of communications in its’ quest to influence its’ publics and to establish a position of “thought leadership.”  Thought leadership is rapidly emerging as the key to enhancing company, and entrepreneurial, [...]

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Arby’s Franchise Business Opportunity – Arby’s Franchise Information

Arby’s is one of the most renowned restaurants in the United States today and is currently offering interested individuals an amazing opportunity to join the franchise. With a lot of advantages, including ongoing training and support, it is an opportunity not to be missed. Providing you reside within the United States, all applications are currently [...]

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911 Driving School Franchise – Driving Education Franchise Review

911 Driving School is currently accepting applications from individuals seeking a profitable and enjoyable franchise opportunity. There is comprehensive ongoing support and training available for franchisees. Interested parties from within the United States are encouraged to apply but applications from Virginia, Maryland, Illinois, Connecticut, and North Dakota are not accepted at the moment. About 911 [...]

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Staying In Touch

The Web Is Fun But Written Communications Gets Things Done “Forget about the weapons there mate, it doesn’t matter. Forget about the weapons!” – Wikus Van De Merwe, District 9 (Key Creatives – 2009) If we listen to our kids and all of the glowing reports, the world revolves around social media: -    YouTube serves [...]

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7 Ways For Your Business To Survive The Summer Slump

It might only be the start of July, but already I can sense people starting to wind down for the summer. People are telling me that that they are feeling tired, struggling to get through their normal work, let alone do any PR. They are eagerly awaiting their summer break or just in a whole [...]

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