Developing A Website




As a PR and digital marketing firm we often get calls and emails from friends and family after they have done a DIY attempt at a web site.

But as with every question asked of us, we have more questions. It starts with the goals of the site. Is it just to have an online business card that has a few more details where you can send prospects (not a good idea).

Or do they see it as a channel to help generate leads, with Search Engine Optimization (SEO), Social Media and Banner or Google ads as part of the digital strategy (better).

Sometimes folks think, build it and they will come… Not today… Build it properly and then market the crap out of it is more the strategy.

But the latter requires investment of time and money.

Finally a good site should reflect a personality, a brand, a differentiator. A blog, use of video, and good quality photos (all properly optimized for search) should be part of the plan.

Posted by Alan McLaren on 04/26/10 at 06:04 AM in Branding, Public Relations, Software & Technology Comments (0) | Trackback URL | Tell a Friend

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About the author:
Alan has over twenty-five years of dynamic leadership experience in all key aspects of business management including sales, marketing, public relations, operations, human resources and information technology. Alan is the former president of IKON Quebec and a NASDAQ listed IT security firm. As an internationally renowned business executive, his experience includes working with companies that range from private start-ups to Fortune 50 public companies. He has developed sales teams and strategie ...
My website is at: http://www.infinity-pr.com


  

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