To Thine Own Self Be True – It’s Better for Business – What Arthur Andersen Would Say to His Company




Awaiting Moderation
About the author:
Copywriter and marketing/publishing consultant Shel Horowitz makes the world understand why you're special. Focusing on ethical, affordable and effective strategies, Shel assists small businesses, authors and publishers, and nonprofits. This article is adopted from his award-winning book, Principled Profit: Marketing That Puts People First--endorsed by over 80 top entrepreneurs including Jack Canfield (Chicken Soup), Jay Conrad Levinson (Guerrilla Marketing), Anne Holland (MarketingSherpa dotcom ...
My website is at: http://www.FrugalMarketing.com


  

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