Seven Fundamental Marketing Principles

Marketing is defined as a suite of principles and strategies you use in your business to persuade your target market to contact your business. Marketing is beneficial to your business because it:

  • Establishes awareness that your business exists
  • Promotes branding and name recognition
  • Provides general information about your business or your products / services
  • When done well, it creates trust and credibility
  • Distinguishes your business from the competition
  • Communicates new products and services

The key to effective marketing is to send a message that resonates with your target market, attracts them to your business, and compels them to contact you.

To support and inspire your marketing strategy, here are 7 fundamental marketing principles. The absence of any of these principles can undermine the effectiveness of your marketing:

  1. Identify what your target wants and needs: The wants and needs of your target market influence the products and services you offer, and how you go about marketing to them.
  2. Provide relevant products and services: Position and promote your products and services so that they are attractive to the target market.
  3. Emphasize solutions and benefits, more than features: Solutions and benefits are the true value of your offering and will more likely ignite emotion and ultimately move your target to buy.
  4. Build a relationship with your target market: Demonstrate, through marketing, that they need you and that they will be better off because of what you can offer them.
  5. Be consistent in how you brand your business: The key here is to demonstrate your uniqueness, deliver of your promise, and to maintain a consistent branding message.
  6. Start simple and build your strategy over time: Take a phased approach when rolling out your marketing efforts. Don’t do it all at once. You will feel overwhelmed, and it will be too much to manage.
  7. Marketing is an ongoing process; it never stops: A business that wants to be sustainable and profitable should continually invest time and energy in marketing.
About the author:
Ed Abel has invested more than three decades learning how to build a successful, thriving business. Determined to find a way to educate and advise others in the construction and sustainability of a vital business, he founded ABEL Business Institute. Over the course of this process, he developed The SkillPreneur Business System, a systematic approach to the construction, maintenance, and growth of a business's--an approach that has become the philosophy and methodology of ABEL Business Institute.
My website is at:


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