GlobalBX Entrepreneur Business Articles - November 2009

Appreciating Your Team

It’s been said that on a plane trip, President George Bush senior personally wrote 40 notes of appreciation to various members of his staff. When his aides compared their notes, they discovered that every one of them was different. You can imagine how much each person appreciated his or her note. And most of them [...]

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House-Hut To Expand Via Franchising

The Franchise Magazine: House-Hut Estate Agents has announced plans to step up its recruitment of franchise owners. “Now was probably the best time for a decade to enter the estate agency industry,” said Franchise Director Maria Mitchell. “We have just gone through a housing recession in which we have seen a massive reduction in the [...]

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Five Guys Burgers Launching In Dayton

Dayton Daily News: It was during a golf trip to South Carolina more than a year ago that Chris Mastin got his first taste of the Five Guys Burgers and Fries fast-casual restaurant. “It was, bar none, the best burger and fries I’ve had,” Mastin said. Good enough that he and a handful of other [...]

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Dutch Bros. Coffee Expands In Collapsed Economy

EVliving.com: When Jim Thompson committed to open Dutch Bros. Coffee shops throughout the Valley in 2006, he did not foresee the economic crisis that was to follow. “We didn’t know there was going to be a recession,” the franchisee for the greater Phoenix area said, “but we had spent so darn much money in the [...]

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Bring Home Blimpie Subs For A Dinner Time Deal

Business Wire: SCOTTSDALE, Ariz.–(BUSINESS WIRE)–Blimpie America’s Sub Shop (blimpie.com) is making dinner an easier and more affordable meal with a new dinner-time tiered menu. Starting Oct. 5, 2009, Blimpie locations nationwide will feature new dinner time specials with subs priced at three affordable prices. * $4 6” subs after 4 pm – Turkey Bacon Cheddar [...]

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Crazy World Of Mugs & Beans

Times Live: Johannesburg restaurateur Ben Filmater spoke to Hilary Biller while whipping up his party trick, New Orleans gumbo You recently sold the South African and African rights to Mugg & Bean, a concept you started in 1996. Where did it begin? Working in food is something I have wanted to do my whole life. [...]

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Collect Your (Good) Marbles

Larry Sharpe of Neo-Sage states that when two companies are similar, it’s the little things that differentiate them. If your company is similar to your competitors, things such as smiles, warm greetings, or eye contact might just tip the balance in your favor. If each “little thing” is represented by a marble, and you compare [...]

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A Living, Breathing Customer Database

Each week, I talk to business owners who dream of having a mature customer base that provides them with lots of repeat business. But when I ask them what they’re doing to make that dream a reality, too often they answer with something like: “Well, the longer I’m in the industry, the more customers I [...]

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Seven Fundamental Marketing Principles

Marketing is defined as a suite of principles and strategies you use in your business to persuade your target market to contact your business. Marketing is beneficial to your business because it: Establishes awareness that your business exists Promotes branding and name recognition Provides general information about your business or your products / services When [...]

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The Evolution Of Your Business

Your business has evolved, and it will continue to evolve, as long as you let it. It is part of the evolution of who you are and what you are becoming. It is part of the evolution of your skills, knowledge, experience, beliefs, purpose, and dreams. You have probably already evolved from a participant in [...]

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Getting Your Horses (Customers) To Drink Water

The old adage “you can bring a horse to water, but you cannot make him drink” is an extremely pertinent one in the world of Sales & Marketing. For instance, let’s use this adage as the metaphor that it is: The Horse: Though not the most flattering thing with which to associate a consumer, the [...]

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Customer Loyalty And Chinese Food

Allow me to share a little anecdote about a friend of mine – for this story’s sake, I’ll call him Bill. Bill works in midtown, and due to his extremely rigorous work schedule, he rarely has time to prepare his lunch prior to coming into work. Bill’s favorite cuisine has always been Asian food – [...]

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Run Your Business; Don’t Let it Run You

One of the most important principles of being a business owner is to run your business; don’t let it run you. To run your business is to create a vision of what is possible – a vision that’s bigger than doing the day-to-day work associated with your skill or trade. To lead your business is [...]

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Product Differentiation: “A Success Story”

In 1983, Howard Schultz was inspired to buy the Starbucks Coffee Company, and according to his book Pour Your Heart into It - this occurred because of a cup of watered-down, bland instant coffee that he was served on a flight to Canada. On that flight, he was inspired to bring a European-caliber appreciation for coffee [...]

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How Does Your Service Or Product Benefit Your Client?

In order to be successful with your marketing and sales efforts, you must be clear and confident in knowing, discussing, and delivering the benefits of your services or product. Many sales people and business owners know their facts and features very well. Unfortunately, those alone will not always lead to a sale. To ensure more [...]

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From Complaint To Raving Fans

One of the hallmarks of world-class customer service is how your company manages customer service failures. When a customer speaks up with a complaint, it’s time to listen. Think of the complaint as a gift, and you will see it as an opportunity to learn rather than something to avoid or resist. The few courageous [...]

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What You Need To Know About Marketing!

If you’re like most small business owners, you have a basic understanding of marketing and why you need to do it. However, most small business owners these days are forgetting the basic goal that effective marketing will archive and are reducing their marketing efforts because of an “economic downturn.” The text book definition of marketing [...]

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The Keys To Business Success

Dun & Bradstreet reports that “businesses with fewer than 20 employees have only a 37% chance of surviving four years (of business) and only a 9% chance of surviving 10 years.” The Lessons in this module, The Six P’s of Success, are dedicated to helping you thrive, not just survive in your business. By enhancing [...]

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Are You Building Bridges Of Influences?

When it comes to face-to-face networking, you should focus on two varieties: Attending meetings or events where you will likely find your target market. Attending meetings or events where you will likely build your Bridges of Influence. There is a good chance that you already know who your target market is and that you are [...]

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Straight Talk About Public Relations Fees & Services

What level of support should I expect from my Public Relations Agency? The simple answer is as much support as you’ll allow them to give.  They can be a powerful and economic extension of your management team or you can treat them simply as vendors … the choice is yours. There are some basic levels [...]

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