Smashburger Expanding In Fort Worth And East Texas
After Bringing Smashburger’s “Better Burger” to East Texas, Franchisee Agrees to Open 12 More Locations.
Smashburger, a fast-casual, “better burger” restaurant concept launched and funded by private equity and concept development firm Consumer Capital Partners (CCP), has signed a deal with Cow Town Sizzle, Inc., to operate 12 restaurants in the greater Fort Worth metro area. The Cow Town Sizzle, Inc. venture is a branch of SB Sizzle, Inc., the franchisee group that is also opening 10 Smashburger stores in east Texas, the first of which is slated to open in Longview this winter.
“Texas is Smashburger’s largest market and a hub for burger lovers. We are thrilled to continue to expand into Fort Worth through this partnership,” said Scott Crane, Smashburger’s president. “Based on the group’s extensive fast-casual restaurant experience and our ongoing work with their highly-qualified team in east Texas, Cow Town Sizzle, Inc. is the ideal franchisee to introduce Smashburger’s unique concept and ‘better burger’ to the Fort Worth community.”
Known for the cooking method used to create the perfect burger, Smashburgers start with a one-third or half-pound ball of 100-percent Angus beef-fresh, not frozen-smashed, seared and seasoned on a flat grill. Served on butter-toasted artisan buns and topped with a selection of real cheeses, Smashburgers feature the freshest produce and top-quality condiments.
The Cow Town Sizzle, Inc. deal brings the total number of franchises to more than 220. With a combination of corporate, franchise and joint venture partnerships, Smashburger has created a strategy that allows the Denver-based company to grow quickly without affecting its core consumer promise of a “better-burger” value that maximizes guests’ time and dining experience.
“We know the Texas fast-casual market inside and out, and we can’t wait to bring Smashburger to another burger loving community in the state. We’re certain that Smashburger will become Fort Worth’s favorite burger place in no time,” said David Weaver managing partner of Cow Town, Inc. “We have been thoroughly impressed with Smashburger’s ongoing commitment to quality, convenience and top-quality service. It’s been great working so closely with their passionate corporate team, and we’re looking forward to growing our partnership.”
