Online Pizza Orders Boost Domino’s Profit
NEW stores, a revamped menu and online pizza orders have helped boost profits at Domino’s Pizza, the company says.
The chain expects to grow profit this year by up to 15 per cent, after posting a 29.7 per cent jump in 2008/09 profit.
Domino’s (dmp.ASX) is now the number one food and beverage retailer online in Australia, with 22.5 per cent of sales being generated online.
Customers will soon be able to track their pizza orders using their iPhone, said CEO Don Meij.
The company will also add another 40 to 50 new stores to its retail chain during this year and expects another 15 per cent profit growth this year.
Net profit for the year was $15.35 million, up from $11.83 million on strong network sales growth of 14.4 per cent to $676.4 million.
Strong performances online and across the Australasian and European markets buoyed the 2008/09 result with new menus in Australia boosting same store sales growth to its highest level in six years.
Domino’s added 35 stores to its network during 2008/09, bringing the total number worldwide to 776, including 439 in Australia and 77 in New Zealand.
