Victoria’s Secret Tries On Airport Stores As Part Of Global Push
Victoria’s Secret model Adriana Lima can finally buy the lingerie she hawks in her native country.
Brazil, which has been fertile ground for Victoria’s Secret models, now has its first Victoria’s Secret store, but it isn’t the sprawling mecca to intimates that U.S. shoppers are accustomed to seeing.
Columbus-based Limited Brands Inc. said it opened four “travel and tourism” stores in the quarter ended Aug. 1 in Sao Paulo, Brazil; Buenos Aries, Argentina; Dubai, United Arab Emirates; and at John F. Kennedy International Airport in New York.
The company said it will open a fifth shop in Barbados in September, with a Mexico City store also possible this year.
