Improving Business Performance By Creating High Performance Teams

As a manager, executive or business owner your top priority today is exceeding company goals. You can’t do it yourself, so the best way to exceed your goals is to have what we call “High Performance Teams” working for you. Your goals may include growing your business, increasing revenue, improving business efficiency, doing more with less, creating competitive advantage, improving customer satisfaction, reducing costs or leveraging intellectual assets. Your team, which may include (sales, marketing, finance, strategy, HR, IT, operations, shop floor, etc.) represents a very powerful mechanism for getting significant results in organizations today.

High performance teams are a special class of team that has the ability to easily adapt in a rapidly changing environment and is an essential element for highly successful organizations. The first step in building a high performance team is understanding the essential team ingredients that create a recipe for success. Building high performance teams is a top priority for many executives. The benefits and value produced by these teams are very clear and being viewed as essential tools in their business strategy. High performance teams produce many benefits.

  1. Increased sales revenue
  2. Increased productivity
  3. Improved customer service
  4. Ability to do more with less
  5. Increased innovation
  6. Ability to quickly adapt to change
  7. Ability to solve difficult, critical problems


Sales Team Essentials – The Ingredients

So where do you begin? Like a great chef making the perfect soufflé, you must follow a recipe that will deliver the best possible outcome. This recipe includes the ingredients, preparation and the process for making the perfect soufflé. If you forget an ingredient, add too much, eliminate preparation steps, or change the process you will not end up with the results you are expecting. For business executives, this translates into ineffective teams that cannot meet critical business goals.

Let’s look at the ingredients necessary for building a high performance team.

1. Trust
Trust in your team, their trust in you and the trust between the team members is the core ingredient that holds everything together. You develop trust by setting guidelines for team behavior and decision making, where the people have certain freedoms to make decisions, take risks and speak their minds. They will also have certain obligations to always speak the truth, work with other teams, be accountable for decisions and actions and to learn from the their mistakes.

Business executives who have rules and policies for everything create an environment of bureaucracy and stifle team performance. The environment is orderly and structured, but leaves little room for team members to use their own judgment, take ownership or be motivated to complete tasks quickly. On the other hand, executives who have no guidelines for the team run the risk of leading a team in chaos. Neither of these work.

Implementing guidelines where people are trusted, promotes an environment where team members will give their best, produce more and with improved quality.

2. Vision
High performance teams share and support a “Vision” of what the team will accomplish. Team members are highly focused on meeting their goals and objectives. Business executives work with the team to develop a vision that brings real meaning to the work that is being performed. The vision defines the future state and is clear, defined and concrete. The team needs a winning, inspirational vision that will motivate them to go above and beyond when the effort is required.

3. Optimism
The next key ingredient is “Optimism”. High performance team members have dreams of achievement. These dreams are fueled by the executives optimism. It is true that team members will flourish when they have hope and they will give up when they don’t. High performing team members thrive on accomplishment and recognition they get when working through difficult problems and persevering. This perseverance requires optimism.

The responsibility of a business executive in an optimistic environment is to be realistic and optimistic at the same time. Realism is important because it acknowledges the facts of the situation no matter how unpleasant they are. An optimistic environment dictates that given the facts of the situation, the team will continue to work toward their goals. When teams lose optimism, it is the responsibility of the executive to coach the team to get them back on track. Together the team acknowledges the situation and begins to generate ideas for solving the current problem.

4. Enjoyment
A business executive must make the environment enjoyable to work in. Team members perform at their peak when they enjoy what they do and with whom they do it with. Enjoyment doesn’t mean you play cards all day long. Real enjoyment comes when the executive and team are deeply involved in working a critical problem and they persevere together as a complete unit.

The executive sets the tone for the team. Setting the tone for an enjoyable work environment is accomplished by showing that you enjoy your job, that you like the people you work with and that you appreciate their hard work. Thank team members for working through the weekend. Let them take a long lunch if they worked 12 hours the previous day. Praise them for new ideas. Never blame team members for mistakes, laugh and learn from their mistakes. Keep the team focused on winning instead of failing.

5. Empowerment
High performance teams are self directed. When empowered to accomplish a goal, these teams take ownership of their responsibilities and are committed to succeed. Business executives leading high performance teams work to focus the team on “what” needs to be achieved. The “What” is defined as the vision, goals, objectives and milestones for the team. The “How” work is to be accomplished must remain the sole responsibility of the team. When executives start telling their teams how the work is to be done, the team becomes de-motivated and performance drops dramatically.

6. Opportunity
The final ingredient for a high performance team is developing an environment where team members can grow. Team members need to learn new skills and be permitted to develop and implement new ideas to work at their peak. Creating an environment where team members can experience different roles, cross train, work with diverse teams and learn new specialties will develop team members who are more self assured, who listen, and are more open to new ideas. This strategy of continuous learning will keep the team energized and motivated to perform at the highest levels.

A Final Word
As a business manager or executive, you have the power to influence the people and performance of your teams. If you truly believe in creating an environment where Trust, Vision, Optimism, Enjoyment, Empowerment and Opportunity are encouraged, then you will build a solid, sustainable and high performing team.

About the author:
Dennis Sommer provides the guidance you need to take your business to the next level. His specialty is improving business performance. Delivering quick, dramatic results has made Dennis a highly sought after business consultant, CEO and executive adviser. Dennis works with a wide range of clients from small growth start-ups to Fortune 500 companies, helping them find new strategies for stimulating sales revenue growth, attracting new customers, increasing profits and reducing costs.
My website is at:


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