“If I make it they will buy it” “If I put it on the shelf in a store they will buy it” “Everyone will want/need one” “Mine is better it is more unique, cheaper, has more features” “People will willing pay more for my product/service” Being in business means you need to believe in your […]
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Posted by jimad on 04/04/09 at 01:04 PM in Branding, Sales & Marketing, Small Business | Permalink | Comments (0) | Trackback URL
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Most smaller enterprises grapple with mapping out future possibilities. All too often companies become wedded to a single outcome without really understanding the full range of possibilities they face. From our client experience, one way of dealing with an uncertain future is to consider a number of futures through a scenario planning exercise. One then […]
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Posted by jimad on 04/04/09 at 01:04 PM in Business Coaching, Business Management, Small Business | Permalink | Comments (0) | Trackback URL
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Nobody’s perfect. But nobody wants to hear about your problems and baggage either. Especially in the job interview. Some people’s lives begin to sound like a Soap Opera because there have been so many extenuating circumstances. The following is some advice to handle those tricky situations when interviewing that may be difficult to talk about […]
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Posted by carolem on 04/04/09 at 10:04 AM in Employment, Work-Life | Permalink | Comments (0) | Trackback URL
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Those of us who own businesses, corporations, and commercial or residential investment real estate assets are often reluctant to sell because of capital gains taxes associated with the sale. But what other choice do we have other than a property exchange directed by a Qualified Intermediary? Is there another way to deal with the capital […]
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Posted by chada on 04/04/09 at 08:04 AM in Accounting, Real Estate Decisions, Selling a Business | Permalink | Comments (0) | Trackback URL
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About 6 months after I started in business, I remember attending a sales course. I had one specific question and to my utter frustration, it wasn’t answered on this course. You see, I had been attending a lot of networking events and the favourite question there is “so, what do you do?” My problem was […]
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Posted by helend on 04/02/09 at 02:04 AM in Networking, Sales & Marketing, Small Business | Permalink | Comments (0) | Trackback URL
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Today’s Web 2.0 social media environment offers a tremendous opportunities for companies to closely engage with customers, prospects and market segments in a positive, mutually beneficial manner. The problem arises when marketing and communications people view these new 1:1 outlets as a great marketing/sales and PR pitching opportunities. They forget that the individuals if not […]
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Posted by andym on 04/01/09 at 03:04 PM in Public Relations, Sales & Marketing, Search Engine Marketing | Permalink | Comments (0) | Trackback URL
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