GlobalBX Entrepreneur Business Articles - April 2009

Vendstar Vending Route Opportunity

Vendstar Vending Route has recently opened up an opportunity within the company for individuals with the desire to be their own boss. With excellent training and support available and a quick start guaranteed, this is an opportunity worth considering. Although it is not open to those living in Alaska, Connecticut, Maryland, Kentucky, and Hawaii, applications are accepted from all other states. There is additional information available on request so please read the brief outline below and then you may request more specific details.

About Vendstar Vending Route

Vendstar Vending Route is a profitable business that is highly in demand. The demand for vending machines in shopping malls, health centers, schools, offices, retail parks, and various other prime locations is huge, with unlimited profit potential for entrepreneurs who want to run their own business.

Vendstar Vending Route has a number of machines that all sell highly desirable snacks and beverages, which means they enjoy a share of the annual $17.8 billion that is spent in this industry. You could enjoy a share of that as well.

Be A Vendstar Star!

Vendstar Vending Routes have numerous benefits for those who join the team. You’ll have the ability to run your own business independently without having to invest a large amount of money. In addition, you can expect:

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Constructive Tips on How to Cope with Retrenchment

Retrenchment is no longer a dirty word, and in today’s climate a vast majority of the population have been affected by retrenchment at some stage of their working life whether directly or indirectly.

The familiar ‘one job for life’ mantra seems to be a fleeting memory of the days of old while job uncertainty and the constant threat of unemployment teeters on the edge of our minds constantly reminding us each time we’re ‘called’ into a private meeting.

Lets be honest, being retrenched is stressful, especially the first time. It’s a tough road moving from denial to acceptance and while some people manage to go through these stages with relative ease others may take a little more time.

Whether we like it or not retrenchment is something many people may have to face at some stage of their careers. Here are some constructive tips to help you cope with retrenchment if you happen to find yourself in such a situation.

Don’t take it personally
It’s only natural to feel shock and anger, shock that your company is letting you go and anger that you didn’t get to snatch that great stapler on your way out the door. That being said, you have to understand that being made retrenched is not your fault and is not a reflection on you as a person, its just business. Don’t let what happened to you lower your self-esteem and affect your self-confidence as a job does not define what you are worth as a person.

You need to get back on your feet, so share what you are feeling with those around you and recognise that this happened because of the changing economic situation and the retrenchment of workers is one crucial step that many companies must take in order to cut down costs to survive.

Since it has happened, don’t take it too hard.

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Choosing the Right Recruiter

At this critical time in the economy, it is important to reduce costs and avoid mistakes – especially when it comes to hiring new employees. Finding the right recruiter to help you sort your way through job applications is a cost effective and logical solution for all businesses.

An outsourced recruitment agency will assign a consultant to find the right person for your organisation, freeing up your valuable time to concentrate on what you do best – your core business activities, whatever they may be – mining, contracting, consulting or architecture.

Here are seven tips to help you find the right recruiter:

1. Get to know the agency – spend some time with the consultant who will be working for you to ensure they understand your individual needs, the industry in which you operate and the role you need filled. It’s also imperative that the consultant knows exactly what you need in an employee, including interpersonal skills, education level and salary expectations.  The most important information that is needed cannot be found on a website, it is the culture and environment of your business that makes the difference with finding the “right fit”.  It is a waste of your time and money if the candidates the agency sends to you are completely wrong for your business.

2. Check the agency’s first impression – it is a common phrase, but we all know first impressions count. Look at how quickly the agency responds to email and telephone enquiries and the language and manner used by the agency staff. How do the agency staff dress and are they punctual and reliable? Assess how this reflects on your business because, after all, this will be your prospective employee’s first introduction to your organisation.

3.

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Recruiting for Personality Fit

Hiring the wrong person for the job can be detrimental to the productivity of the company, and may cause avoidable expenses.

The cost of hiring the wrong person is higher than taking the time to find someone with the right personality fit for your business. Think about the time and monetary costs of having to go through the recruitment and training process again. It is better to find the right person in the first place.

The key to finding that candidate – is to concentrate on their personality & culture fit within an organization. Here are some tips to help make your recruitment job easier.

Effective interview techniques

It is not just the jobseeker who needs to be prepared for the interview – you need to do some homework too. A recruiter will need a good understanding of what type of individual will fit into the business which including their personality, skills base, attitude and manner. Use these techniques to ensure you always have effective interviews:

•    Be clear on the competencies required for the job, including your required output and key performance indicators.
•    Determine characteristics and traits of the person you think will succeed in the role. Look at employees who are doing well in the same job and list what they bring to the position.
•    Prepare a job description for candidates.
•    Read each person’s resume and cover letter before meeting them so you know their experience. It will also give you a springboard for questions.
•    Prepare interview questions beforehand covering the skills base you need, but also questions that will help you assess the candidate’s behaviour.

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Staff Retention: Top 10 Tips

The ‘job for life’ is not a term often used now, but employers need to consider the importance of employee retention as it affects turnover, productivity and the business’s long-term success.

Here are some tips to help you keep your staff:

Recruit the right people
It seems a simple thing, but so many companies stumble by not employing the right person for the job. To ensure you have the best staff write a job description and key performance indicators before advertising the position. Think through the key interview questions and ask each candidate the same ones so you can compare ‘apples to apples’. Know the type of person you are looking for, what you want them to do and their employment conditions and you are off to a great start.

Favourable work environment and culture
Make your workplace flexible and supportive so employees feel comfortable in the environment. After all, they spend a third of their time at work so it pays to make it somewhere your staff want to be. Establish a system where employees can regularly express their opinions and ideas freely – and act on any that are good for the business.

Training, career development and feedback
It is very important that employees feel welcomed, wanted and that they are given the chance to succeed in their job. Put together a structured program where new people are brought up to speed quickly and continue it by allowing staff to develop to take on new challenges. Ongoing training means staff can grow over time to move into new positions and increase their value to you. Give your employees regular reviews and support so they know what to aim for, when they are doing well and when they need to improve. Without feedback your staff will perform below standard.

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Appeal To Virtue

Popularity and Responsibility
Just about everyone knows that something is very wrong with the world in which we live. Problems are compounding everywhere. While we may be tempted to look for someone to blame, that effort, at best, will do nothing to alleviate the problems and, more likely, will only contribute anger and frustration to the mix. Blaming is not constructive. A better approach is to take personal responsibility for the situation, and look for opportunities to make a positive contribution to the solution.

Certain industries already occupy positions that have more opportunities than others. Advertising, marketing, public relations, and other associated promotional industries enjoy the privilege of having many such opportunities. This industry focuses on both capturing and shaping opinion, attitudes, beliefs, and behaviors. The work of this industry is not value neutral. While it appeals to commonly held values, morals and attitudes, it also works to shape them.

Responsibility
While it is true that the companies and manufacturers are legally responsible for the products they make and sell, that does not mean that those who advise them about things like packaging, marketing and advertising are without any associated responsibility. Manufacturers are legally responsible for their advertising, and those who assist in the advertising effort are also responsible for their recommendations. However, the concern here is not with imposed legal responsibilities, but with voluntary moral responsibilities.

The issue is not whether those who shape messages and place them before the public in someone else’s name have a moral responsibility, but only how that responsibility is exercised. That responsibility can be accepted, or it can be rejected. It can be done intentionally, or it can be done accidentally.

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Rotten Apple Marketing

Everyone seems to hate spam — except Internet marketers. Admit it, we love email marketing because it’s cheap and easy. In fact, it’s so cheap and easy that Internet marketers are happy with a response rate of less than one percent. So, who cares about the ninety-nine percent who don’t respond?

Spam is not an Internet problem, it’s a marketing problem. And marketers are frantically scrambling to make their marketing efforts more effective by better targeting the recipients. How? By monitoring Internet use. Monitoring and measuring Internet use has become a war unto itself.

How do you feel about adware, also referred to by some as spyware? The terms refer to computer programs and scripts that work behind the scenes on your computer to keep track of various things you do, ostensibly to send you ads that will be of interest to you.

Apparently, the solution to spam is spying. Interesting.

I have spent the last two weeks trying to remove an adware program that has attached itself to my computer system and provides a bevy of Internet Explorer (IE) pop up advertisements, even when IE is not open. The script opens an IE window and violates my cyber space with an ad I don’t want. I don’t care what it’s advertising, I don’t want it. Shouldn’t the advertisers pay me to use my cyber space, my pixels, my bandwidth, and my electricity for their purposes?

How did it that program get on my computer? I do have teenagers, but as irresponsible as they may be, they are not the source of the problem. They are only easily exploitable. Nor is the Internet the problem. It is just a leveraging tool. The real problem is a marketing mentality, an attitude, a worldview.

Are you aware that there is a worldview war that is raging just below the surface of your computer’s system software. John Borland, writing for News.com, calls it A Secret War.

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Inside The Box

Thinking “outside the box” or “coloring outside the lines” is a popular idea in the business world today. People and organizations are told to think outside the box or color outside the lines as a way to stimulate creativity when they need to solve problems like streamlining production, establishing a new product, or developing a new process. And it’s true that creativity and innovation often arise from unexpected and unconventional thinking.

But there is a serious problem with trying to apply such thinking too broadly.

For instance, creativity is valued in art and advertising, but not in banking and accounting. An accounting firm recently ran an ad suggesting that it could think “outside the box.” Do you really want your business to be associated with creative accounting? Aren’t accountants supposed to put the numbers in the right box? Wasn’t creative accounting a serious problem for Enron?

In reality, clear thinking and the creativity that it produces are rarely a matter of thinking outside the box. And coloring outside the lines is for the most part just sloppy workmanship. The art of clear thinking is a matter of putting thoughts in to the right boxes or categories. Clear thinking is a matter of mental organization. Conversely, sloppy thinking involves the confusion of categories, of putting ideas into the wrong boxes or not putting them in order at all. Is a child who will not straighten his or her room creative or just sloppy? There is a significant difference. While creativity sometimes looks sloppy to an outside observer, it does not issue from sloppiness.

Picasso was a creative artist.
But his creativity was not a matter of the art he produced. In reality his abstract work is technically sloppy. It looks like the work of a child.

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Get It Right

Spam was not invented on the Internet
The Internet just helped give it a name. It’s been around for a long time. Essentially spam is unwelcome advertising. The problem with the Internet is that you get a lot of it, and it’s VERY LOUD and in-your-face. TV’s not much different. Then there’s junk mail. Very few people even read it. In an effort to get our attention, advertisers are using the two tools that seem to work best—loud and obnoxious.

Hey, they work, don’t they! And whatever works must be okay because more and more people are willing to do whatever works to succeed. But does it really work? A successful bulk mail campaign would be ecstatic to get a five percent return rate. But, say a campaign is wildly successful, and gets a fifteen percent return rate. That means that it has an eighty-five percent failure rate. Yet, they call it a success because someone can make money at it.

Problem is when everyone is trying to succeed by being loud and obnoxious, things get pretty loud and obnoxious. Then, loud and obnoxious doesn’t work anymore because no one can hear anything. So, they get louder and even more obnoxious. People in an argument often assume (or at least act like they think) that being loud improves their position. And advertising follows suit.

Surely, there’s a better way.

Shallow and Immature Self-Centeredness
The values of loud and obnoxious have to do with image and impression. Loud and obnoxious want to create an image, and make an impression. And they do! But what are the underlying values of the image and impression they make? What is really being communicated is shallow, immature self-centeredness. If you think that I’m suggesting that the values of the reigning advertising and marketing wisdom are shallow, immature and self-centered, you’re right.

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Faulty Sales Technique

Salespeople are both a blessing and a bane to every industry. You can’t live with them, and you can’t live without them.

“How are you tonight, Mr. Smith?”

“Fine.”

“Glad to hear it! Mr. Smith, my name is Phil, and I’m calling…” Click.

Salespeople are always “people” people. People have to love people to do sales because the life of a salesperson is filled with people. Most sales people are natural “people” people before they enter the sales market. That’s why they go into sales!

Then comes sales training, and the natural people person gets canned. No, she doesn’t lose her job. Rather, she is forced to learn and use a canned sales spiel and proven sales techniques. Much has been written about sales. And a lot of it is great, but a lot of it isn’t.

Sales Training Contradiction
The other night I stumbled across a blaring contradiction in the literature that puts sales people in an impossible bind. Every sales person is taught two fundamental sales techniques that are in stark opposition to each other, and few people seem to be aware of it—not even the sales people who use them. Perhaps this contradiction contributes to the fact that sales people generally have a poor reputation. This contradiction may help explain why identifying one’s self as a sales person so often engenders a smirk.

The Art of Listening
The first of these contradictory techniques involves the art of listening. Sales people must listen to customers in order to understand their needs, so that they can shape their sales approach to fit the needs of the customer. The sale must be tailored to the needs of the customer.

The customer is supposed to be king. Customer service is all the rage. The customer is the boss.

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Leadership

A contemporary theory of leadership states that there are three basic ways that people become leaders. The first two explain the leadership development for a small number of people, the third explains how most leaders find their way into leadership positions. These theories are:

  • The Trait Theory suggests that some personality traits may lead people naturally into leadership roles.
  • The Great Events Theory suggests that a crisis or important event may cause a person to rise to the occasion of leadership. Such great events bring out extraordinary leadership qualities in an ordinary person. This is a subset of the Trait Theory.
  • The Transformational Leadership Theory teaches that people can choose to become leaders. People can learn leadership skills. This is the most widely accepted theory today.

Christians add a variant to the Transformation Leadership Theory that understands that successful leaders are called into positions of leadership, that the transformation required is a work of the Holy Spirit in the life and character of a person.

When a person decides whether to respect you as a leader, he observes what you say and do in order to know who you really are. That is to say that the fundamental leadership characteristic is integrity.1 Integrity is a matter of doing what you say you will do. It is the conformity of thought and action, or belief and behavior. Your integrity reveals whether you are honorable and can be trusted or are a self-serving person who misuses authority and position to look good and get promoted.

Self-serving leaders are lucky when their employees obey them. But even when they do, they get only minimal obedience. They do not inspire followers who are committed to the well-being of their leader.

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Character

Legend has it that Theodore Roosevelt and one of his cowhands found an unbranded steer on land controlled by Gregor Lang, a neighboring rancher.

In accord with the usual custom, they prepared to brand it, but as the cowboy applied the brand, Roosevelt said, “Wait, it should be Lang’s brand.”

“That’s all right, boss,” said the cowboy.

“But you’re putting on my brand,” Roosevelt said.

“That’s right,” the cowboy said, “I always put on the boss’s brand.”

“Drop that iron,” Roosevelt commanded, “and get back to the ranch and get out. I don’t need you anymore. A man who will steal for me will steal from me.”

Roosevelt understood that a person’s moral conviction must rest on something firmer than the presence or absence of particular people. Do what is right, no matter who might benefit or who might be watching.

— H. Hagedorn, Roosevelt in the Badlands, Theodore Roosevelt Nature & History Association (August, 2000), cited on CharacterFirst.

Why do we hire for skills, but fire for character1? Why do some people succeed and others fail?

The difference that makes a lasting difference is character. It is not heredity, not circumstances, not ability or disability, not favoritism or discrimination, not environment, not luck or chance. It’s none of these. Rather, those who overcome obstacles are the people who succeed.

Are people born with the drive to overcome? Or can it be taught? Yes. And yes. Anyone who has children knows that babies are born with certain tendencies or character traits. Yet, it is also true that people learn to be who they become. Most of this learning takes place in the family.

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Problem Centered Marketing

The Psychology of Word of Mouth Advertising

Are you wasting precious marketing dollars talking about your benefits, features and solutions?

Are your marketing efforts less effective than they could be?

Your Target Market
Determining your marketing target is the most difficult and most rewarding thing that a business or organization can do. The million-dollar question is, “Who will buy your products and/or services?” Figure that out and your business will soar.

This is particularly difficult for new businesses who don’t have sufficient sales history to examine for answers. But if the truth be told, many businesses and organizations simply do not have sufficient data about their existing customers to make a definitive determination of their markets either.

So, how will you determine who will be interested in your products and/or services?

Answer: Quit trying to push your customers into a sale. Pull them in with a correct diagnosis of their problem. Put your finger on their sore spot. Don’t avoid their problems. Talk about them! Invoke suspense and intrigue. Don’t bore people with your solutions. Bring up their problems and the people with those problems will give you their undivided attention.

Seven Elements

  • Problem — People spend money to solve problems. People ignore features, benefits and solutions that don’t relate to their problems. Help make this essential connection by carefully and explicitly describing the problem you solve.
  • Solution — People are not interested in your solutions or the benefits or feature of your products or services.

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Principle

Principles¹ are tools for decision making that bring the moral² basis of decisions into focus. Recognizing the moral context of our decisions must precede any attempt to resolve related difficulties. The failure to recognize the moral context of a decision does not make it morally neutral, it makes it morally unknown and uncontrollable. You can’t control or avoid what you aren’t aware of.

Ethical dilemmas rarely present themselves directly. They tend to sneak up on us. They too often pass us by before we know it. Or they develop so gradually that we only see them in hindsight. Larry Colero says that it is a little like noticing the snake after you’ve been bitten. Principles provide indications that a snake might be present. Principles are like a “snake detector kit.”

But principles don’t only steer us away from what is bad, they also serve to steer us toward what is good. They proscribe and they prescribe as they work to set boundaries or borders. Because people are social beings boundaries and borders are necessary. Without them society would devolve into anarchy and chaos in very short order.

John Carver, the Policy Governance guru, says that “directing an organization can be like rearing a child. Controlling every behavior is a fatiguing and ultimately impossible charge. Inculcating the policies (principles) of life is far more effective and, even if some slippage occurs on individual behaviors, it is the only serviceable approach in the long run.” Carver teaches — and rightly so — that the best principles or policies for an organization should be stated negatively. By proscribing what cannot be done, maximum creative freedom is given to how the organization can be run.

Unfortunately, Carver fails to see that this insight is borrowed from the Bible. The Ten Commandments provide God’s principles for human life.

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Working From Home – The Three Keys To Success

There are several trends that are driving forward the popularity of working from home. The main trend is the improvement of communication technology, mainly the Internet. The Internet allows people to access information and communicate with people all over the world in an instant. For employed people, this often means accessing company databases remotely and for the self-employed, this means marketing products, services or an opportunity online.

Another trend that is driving the popularity of working from home is people’s quest for a different lifestyle. People no longer want to work 40 or 50 hours a week for a boss, just to pay the bills. People are generally seeking more control of where and how they work and whom they work with. This brings us on to another trend …
 
A much improved scale and efficiency of logistics.

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How To Buy a Tanning Salon Business For Sale

With the growing concern to avoid UV rays but the desire to stay tan year round, the tanning business industry is very popular.  Regardless of climate, many people desire to have a nice, healthy tan year round and use tanning salons to achieve this look.  Investing in a tanning business for sale can be a terrific investment and offer a great return on your money.

Location is a Key Component
Location of a tanning company for sale is extremely important.  When you find a tanning business for sale it is important to look at the surrounding area for other tanning shops, accessibility to the facility, visibility of the building and the surrounding neighborhood.  Customer traffic will be strongest for a tanning salon that is high visible, easily accessed and in a nice neighborhood. A tanning company that is for sale that does not have these qualities for location may not be your best selection and you should look elsewhere for a different tanning salon for sale.

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Giorgio Armani: Biography Of The Top Fashion Designer And Entrepreneur

Giorgio Armani is a household name that the vast majority of people in the First World will know, even if they cannot put a face to the name. The brand is highly impressive and has been cemented over a number of years, but what about the man? Giorgio Armani is undoubtedly one of the most impressive fashion designers and entrepreneurs that ever lived. When you read his story you will undoubtedly be impressed by the way the man rose to the top of his profession the hard way, which is why he is an inspiration to everyone.

The Regular Armani

Giorgio Armani was born in Piacenza, Emilia-Romagna in Italy on July 11, 1934. Little is known of his early life but his family must have been relatively wealthy because he originally studied medicine, which was a profession for the wealthy in the 1940s and 1950s. He attended medical college for two years before he decided that blood and gore was not for him. As such, he began working as a photographer and developed a love for the art before he was required to enlist for national service in 1957.

When the entrepreneur returned, he got a job in a department store, which he enjoyed. He was actually a window dresser. His flair and style for dressing the model began to get him noticed and also made up his mind that his future lay in designing clothes rather than working for someone else. With no formal training, the bussing entrepreneur decided that the only way to go was working from the bottom up, which is exactly what he did!

The Apprentice Turned Designer

Armani had gathered knowledge about marketing and merchandising as well as getting an eye for what looked good and what did not. Armed with this and a burning desire to succeed, he managed to impress Nino Cerruti, a successful designer, who then hired him as an apprentice.

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Seal The Deal Without Regrets

It is not everyday that one goes about selling a business, nor everyday that one buys a business for sale.  Therefore, experience in the field is generally limited, both with the buyer as well as the seller. The process is also complicated by a phenomenal amount of issues, complex steps and paperwork. Even a seemingly small point,(if overlooked) could become a gnawing wound and prevent you from sealing the deal smoothly.

A survey indicates that about 99% of North American companies are planning a strategic alliance or takeover in the following two years.  The first two months of the year 2009 has already seen M&A deals worth 1.21 billion of US dollars begin announced.  This spells immense opportunity for both buyers and sellers. However, jumping onto the bandwagon without clarifying certain facts can land you into serious trouble.

Below are a few tips that help seal the deal of your M&A transaction without regrets

  • Legal investigation – In order to seal the deal smoothly, both parties need to ensure that they have the legal aspects of the transaction under control. The ‘red flag’ areas must be clearly marked out. Seek through and professional advice right from the beginning of the M&A deal. The ownership deed, licensing terms, patent portfolio, etc must be examined professionally as well as personally.
  • Personal investigation – All buyers know the critical importance of due diligence and the need to undertake a personal investigation of all the aspects of the business before they seal the deal. However, this does not mean that sellers can simply sit back. Keep in mind that in the business world the ultimate onus lies with the person who signs on the dotted line.

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In Sourcing

Business Knowledge Test

What does UPS do?

  1. Delivers Packages
  2. Provides Logistics Services
  3. Drives fashionistas crazy with the never-trendy brown
  4. Repairs laptops for Toshiba
  5. All of the Above

In order to reduce costs and speed up repairs, Toshiba handed over its laptop repairs in North America to UPS.  Now when a Toshiba laptop malfunctions, a UPS truck picks it up and delivers it to the computer repair depot at the nearest UPS hub that same day.  The computer is repaired the next day and returned the following.  Faster and cheaper.

What does CGI do?

  1. Provides computing services for large corporations
  2. Charges lots of money for consulting
  3. Provides insurance adjustment and evaluation services
  4. All of the above

CGI started life off creating and managing large computer systems for large companies.  As they grew and expanded they started managing the data entry for these companies.  At that point they realized that in fact they could also handle the data collection for their clients.

If you answered all of the above to both questions then you know that Insourcing exists.

Now the next big questions:

  1. What is insourcing
  2. Why are companies doing this
  3. How can I participate

Insourcing Defined

Insourcing is when Company B entirely takes over a complete process in Company A and fully integrates its staff and processes into that of Company A so that no one knows the difference.

Why Insourcing

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Emile Zola’s 1883 Guide to Modern Marketing Techniques

Literary and Human Rights students will remember Zola for his defence of Alfred Dreyfus when the French Army was convicted of treason solely because he was Jewish.

But he had a second important contribution to the world which was the documenting of Parisian marketing techniques in his novel “The Ladies’ Paradise”.  And America’s early fascination with everything French certainly paid off decades later when they finally started to adopt some of the French Revolutionary marketing ideas as Mouret (the leading character in the novel) implements to make himself richer and the consumer experience more rewarding.

Marketing Strategy & Consumer Behaviour Analysis

Selection of women as primary targets

“Mouret’s unique passion was to conquer woman.  He wished her to be queen in his house, and he had built this temple to get her completely at his mercy.  His sole aim was to intoxicate her with gallant attentions, and traffic on her desires, work on her fever.”

Targeting women through children

“His most profound idea was to conquer the mother through the child, when unable to do so through her coquetry; he […] created departments for little boys and girls, arresting the passing mothers by distributing pictures and air‑balls to the children.”

Customer Service Orientation

Home delivery

“Why weren’t six pairs of sheets, bought by a lady yesterday about two o’clock, delivered in the evening?”

“The first four conveyances […] had gradually increased to sixty two trucks, one‑horse vans, and heavy two‑horse ones.”

Employee training (in sales and foreign languages—for international customers)

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