GlobalBX

When it comes to the world of weight loss products, Jenny Craig is the one name that is associated with the industry over and above all others. Everybody in the United States has heard of her and knows exactly what her products have to offer. As such, she has become one of the most esteemed weight loss gurus and entrepreneurs in the country at the moment, and with good reason.

Birth And Marriage

Jenny Craig was actually born Genevieve Guidroz in Berwick, Louisiana in 1932. Very little is actually known of her childhood given that she likes to keep that aspect of her life private, but it is known that she was actually raised in New Orleans. She had no desire to have anything to do with the health and fitness industry when she was growing up. In fact, she reportedly had no desire to be an entrepreneur either. It was only after her marriage to an Australian, Sidney Craig, that she began to formulate plans for a weight loss program that was easy to follow and to lose weight on.

A Diet Is Born

Jenny Craig worked for Nutrisystem for some years and so had a working knowledge of how diets worked. Although she had absolutely no training at all in regards exercise and nutrition, the Craigs thought that the entrepreneur had enough experience to be able to formulate her own plan and so Jenny Craig Inc., the weight loss company, was born. At the time, there were few other companies to rival it and so Jenny Craig took full advantage of the niche available to make a lot of money.

The first Jenny Craig centre was opened in Melbourne, Australia in 1983. It took only a few weeks for the diet plan to catch on and the facilities had to grow in order to accommodate it. Realising just how successful Jenny Craig Inc. could be, the entrepreneur took her company to the United States just two years later. La Jolla, California was the new headquarters of Jenny Craig Inc. and the company experienced the same level of success that it did in Australia. Further centres were then established in New Zealand, Canada and Puerto Rico. All of the sites experienced a massive demand and women from all over the world started wondering what was so special about the diet plan.

Jenny Craig Inc. wasted no time at all in establishing a website on the Internet as soon as it was able to do so, and this opened up the entrepreneur’s idea to people from all over the world. The range expanded and so did the number of individuals that were on the diet.

The Modern Jenny Craig Inc.

Jenny Craig Inc. has today been going for 25 years and is still as successful as it ever was. The entrepreneurial couple sold the company in 2002 and it is now in the ands of Nestle. However, the Craigs became extremely wealthy as a result of the deal and moved on to more entrepreneurial ventures. They currently own a thoroughbred racing stables in Rancho Santa Fe, California and are extremely successful. They have trained many winners of huge races, including the Breeder’s Cup and the Epsom Derby.

Jenny Craig is most definitely one of the more elusive entrepreneurs of our time, but she is also one of the most successful. She has proved that it is possible to make money with no formal training in the field of her choice as well as expand a business to unbelievable levels. Jenny Craig Inc. is the business it is today as a result of the husband and wife team that reached for the stars and somehow managed to touch them.

Search 100s of Weight Loss, Diet, and Health Related Businesses for Sale at GlobalBX!