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Advertising and marketing is the industry you should get into if you want to make a lot of money very quickly because the advertising industry can actually make you your money back within a couple of years. We are all used to seeing advertisements for various products everywhere and the idea of extensively advertising brands buys into the consumer society we live in today. As a result, it is worth thinking about taking a slice of the pie and buy an advertising and marketing business.

In terms of the investment of time and money, the possible return is limitless. One advertising contract can generate millions in revenue so it is worth looking into the possibility of buying an advertising business for sale. However, there are factors that you need to examine before making an investment.

Your Advertising And Marketing Background
If you want to buy an advertising and marketing business then you first need to look at your own level of experience in business in general. Although it is not necessary for you to know anything about marketing and advertising when you buy an advertising and marketing business, it is essential that you have the business skills to be able to put the right people in place. There should be two separate departments in an advertising and marketing business – an advertising department to put together a selling campaign and a marketing department to establish the brand. Both have to have the top people in place so that the departments can establish themselves within the business and attract new customers.

If you are unable to put the right people into place then the advertising and marketing business for sale will fail, so it is more about the business than your specific advertising skills. You will have to entertain clients, keep the financials ticking over and be able to spot flaws in ideas, but not necessarily come up with them. As such, if you want to buy an advertising and marketing business, you will find that is one of the least demanding businesses on you as long as you have people that you can trust in place.

Profitability And Value
An existing advertising and marketing business for sale will have a specialism and a book of clients relating to that specialism. This is often what determines the profitability because there are great differences between the revenue that can be generated in one industry and another. For example, small business advertising will bring in far less than larger retail advertising and so on. As such, this will also determine the guide price, of which you should always offer at least 20% less than the asking price, and the investment necessary to get the advertising and marketing business for sale back on their feet.

However, you may want to keep the existing advertising and marketing line in place because it will keep initial revenue coming in until you can revamp the image of the agency and expand its marketability at a later date.

Never Take Anything At Face Value
Finally, people are not in advertising and marketing for no reason and will happily market their business to be far above what it actually is in reality. As such, you should never take anything at face value. Instead, when you buy an advertising and marketing business for sale, have your own team go in to assess the profitability, value, level of establishment and potential. Have an accountant and business attorney go in to assess the accounts and compile a projected sales and profitability report. Although you would be looking to pay $250,000 for a well-established advertising and marketing business, this is where you can knock the pricing down because the market value will be affected by the long-term projections.

Ensure that your business consultants draw up a list of assets to be included when you buy the business as well. Just buying the business is not enough. You have to secure the existing staff, clients and current contracts as well. This should be placed within the terms of the final contract because it would be extremely difficult, costly and time consuming to start again.

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