More Hits are Good for My Website – A Myth You Should Avoid
I hear this all the time. “I can get you listed on 100,000 websites for $29.95″ and…”I can get you 100,000 hits on your website for the same price”. Avoid these like the plague.
First off you don’t need a 100,000 visitors to your site. What you need is 100,000 clients on your site buying your product or service. The problem with searching on the web is that it changes every single day. People’s search habits change, what they search for changes, how they search changes, how they spell changes. All of these things need to be taken into account when putting together a program for marketing on the web. Our mission is to find people looking for your product or service and bring them to your website so that you can sell them. While we don’t guarantee more sales, we’ll get you people who want your product to come and look-see. If your sales message is clear, you’ll sell to them.
How do we do this? We evaluate your site for things that pull people in. Things that are magnets for people and attract them to stay on your site vs. things that repel them and send them to your competition. We also scour the web for those people and lead them to your site so they’ll buy your product or service.
If you have an auto parts site and people show up looking to buy flowers…you’re sales will not increase. If you have flowers and they show up to buy flowers…you’re in the money. This is our objective. More sales for your company. More revenue potential.
Search engine optimization is what it’s called. It’s the process of creating code for your site that tells a search engine to come and look at your site and then list it.
Another of our objectives is to increase the stay time of visitors. If they’re there for less than a minute…sales will dwindle. If we put things in the right places, give them a call to action, ask them to do something, we keep them there. The longer a potential client is on your site, the more apt they are to purchase something.
Give them a reason to stay there. Offer them something free, ask them to subscribe to a newsletter, buy something, see something, get something for free…there are many ways to keep a customer on your site. Use attractive colors. Go out and see what the hottest websites are using for color schemes. Do those fit your business or your brand?
There are a number of things you can do in creating your website, but consult with someone before you go out and spend a whole bunch of cash on a website. You’ll be surprised what you can do with less than $1,000 for a website.
Concentrate on getting your website listed on Google. When you do…the rest will follow.
Good luck and may your website rise higher every day.
