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With All the Sharing, You Don’t Have a Ghost of a Chance

“Ditto” — Sam Wheat, “Ghost,” Paramount, 1990 The Internet – the network of networks – was formed in the early ’50s to enable people to share information – initially scientists, engineers and then it was opened to commercial use and regular people who wanted to share. The Facebook, Twitter and the social media scenes came […]

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Social Media Marketing Works When The Consumer Comes First

“Trouble with you is you don’t enjoy the game for its own rewards: stimulation, relaxation, pleasant association, and interesting conversation.” – Paul Regret, “The Commancheros,” 20th Century Fox, 1961 The biggest thing that’s wrong with social media marketing is consumers. They simply don’t understand that marketing is a fairly one-sided effort. – You decide what […]

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Trust Us … We’re Not That Into Her, Him, Them

“If I don’t have a personality of my own, so what? I’m an actress! I can put on as many personalities as I want!” – Doris Finsecker, “Fame,” (1980) MGM Do it Everywhere – If you read a lot of the news, you’d swear people are dancing in the street and everyone everywhere is Tweeting […]

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On-The-Go Video Viewing is Still in Front of the TV

“You think the more demons you kill the more human you become don’t you?” – Onigen, “Blood: The Last Vampire,” EastWing Productions, 2009 I don’t bother watching vampire, werewolf or zombie TV shows because they’re myths, folklore passed down for generations. I do watch alien shows because everyone knows those suckas are real! And I […]

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Net Neutrality – A New Way to Hold Ideas, Innovation Ransom

“Think about how stupid the average person is, and then realize that half of ’em are stupider than that.” – George Carlin I love the power of words. They shape, reshape your view, ideas of what’s real/unreal, true/false, bad/good. Remember Digital Rights Management? What a wholesome way to ensure you owned the video content you […]

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Cheap, Free Cloud Storage Works for Your Device, Your Stuff, You

Holy Grail – We all know the story – virtually unlimited storage for all of your important stuff that you can use/access at anytime from anywhere. Cloud storage is so popular but some folks still prefer their personal/home cloud to make the content less easy for bad guys/gals to rummage around in for really good […]

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The More Intense the Content, the More Important the Storage

“This will decimate all, after you put about fifteen grand in it or more. If we have to, overnight parts from Japan.” – Jesse, “The Fast and the Furious,” Universal Pictures, 2001 Content was king at this year’s NAB (National Association of Broadcasters), especially 4K content. While all the servants of the king jockeyed around […]

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Breaking Content Barriers Can Be Good, Then Again …

“Whether you end up in Heaven or Hell isn’t God’s plan, it’s your own. You just have to remember what it is.” – Meacham, “Cowboys & Aliens,” Universal, 2011 “You have this incredible confluence of a medium coming into its own just as the technology for that medium is drastically shifting. Studios and networks who […]

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Entertainment Flexibility … Viewing Becomes Personal

“I come from this musical family. My mother is a piano teacher and my father was a conductor.” – Sugar (Marilyn Monroe), “Some Like It Hot,” United Artists -1959 Broadcast and M&E (Media and Entertainment) tradeshows and events used to be all about the behemoths of the industry. Big, sexy, expensive cameras and big, gorgeous, […]

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Connection by Device Isn’t a Relationship, Can Be Oversharing

“I can understand how the limited perspective of an unartificial mind might perceive it that way. You’ll get used to it.” – Samantha, “Her,” Annapurna Pictures, 2013 When you live in Silicon Valley, it’s sometimes tough to realize that this isn’t the real world. You know, high-speed Internet connections everywhere, enjoying 4G LTE (long term […]

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Remedy Needed for BSOS (Bright Shiny Objects Syndrome)

BSOS – While folks came to Barcelona to show off phone stuff, it was the Bright Shiny Objects Syndrome that swept over the masses. If you weren’t careful, you might have missed that Samsung introduced an awesome new smartphone at MWC (Mobile World Congress). A few others introduced some very excellent smartphones, but Samsung had […]

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It’s Not How Much Data You Have, It’s Data When You Need It

“What you have to understand is, four days ago he was only my brother in name. And this morning we had pancakes.” Charlie – Rain Man, United Artists, 1988 You may not have heard the news, but the storage industry is struggling to grow. Not quite sure how a couple of analysts came to that […]

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Smart 4K TV Sets Stage for Breathtaking Beauty, Variety

“The way I see it, there are only two possible outcomes. Either I make it down there in one piece and I have one hell of a story to tell!” – Matt Kowalski, “Gravity,” Warner Brothers (2013) You may not recall the first time you saw an HD TV but “Waterworld” was the movie everyone […]

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Perfecting, Promoting the Company of One

“We work as hard in here every day as we did when we were trying to get a job, we’ll be alright. What’s the worst thing they can do…” – Bobby Walker, “The Company Man,” Weinstein Co., 2010 There has been a lot of discussion – pro and con – on whether employees are more […]

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Social Media Numbers Don’t Matter, People Do

Numbers Game – People use social media to connect with friends, family and people of similar interests while social media experts focus on racking up numbers. Firms are coming to grips with the fact that the customer isn’t just a numbers game but the right contact when folks want information or want to share information. […]

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Big Data Doesn’t Tell You About Customers … Customers Do

Recently, I was in the Midwest driving to one of our newest retail partners for our NewerTech product line. Normally, these trips are enjoyable. After all, it was a new sales opportunity, a new (what I hoped would be a) long/profitable relationship and a new way to meet consumers’ product needs. But it wasn’t fun. […]

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Companies Need an A-Team for the Ultimate Customer Experience

I took a break the other evening from thinking about our business to watch a couple segments of a TV series I enjoyed as a kid, “The A-Team.” I remembered how I was torn between which soldier of fortune I wanted to be: Hannibal- the unflappable, composed boss or Faceman-the good-looking guy with the cool […]

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4K Sets the Stage for Tomorrow’s Entertainment Opportunities

People can see a difference in 4K resolution compared to 1080i, 1080p and 720p HD images. In very non-technical terms it is deeper, richer, more satisfying. That’s why CES (Consumer Electronics Show) visitors saw a dizzying array of 4K UHD smart TVs this year. Cable companies and a few industry analysts are quick to point […]

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Tools, Generations are Changing Business

“I don’t want somebody sucking up to me because they think I’m going to help their career. I want them sucking up to me because they genuinely love me.” – Michael Scott – The Office, ABC-TV Tim Berners-Lee had no idea how huge his concoction was going to be when he unleashed the Web on […]

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Weathering the Battle for Eyeballs, Mindshare, Hearts, Souls

Buckets Full – Filling every nook and cranny to overflowing, companies large and small helped draw more than 150,000 people to Vegas for the annual “hope to gawd you like me” CES event. Despite blizzards elsewhere and poor internet connections, folks came to see and be seen. Samsung got more buzz from their keynote at […]

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