Search Engine Marketing Articles For Entrepreneurs & Small Business Owners

12-Pack of Condoms for WordPress STDs

WordPress STD’s (Security Transgression Defilements) are a common occurrence. WordPress-powered websites are far from being immune to hackers, although the latest release/s address many earlier security issues. WordPress, like other content management systems and forums such as phpBB, vBulletin, is a major target for hackers and spammers. Basic prophylactic measures, or condoms for WordPress STDs, […]

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How To Use Articles To Promote Your Business

Have you ever longed for people to knock on your door wanting to do business with you? Um – doesn’t often happen does it?   Actually that’s not quite true. There is a way to get people knocking at your door, but it doesn’t just happen by itself. You need to influence this. And how […]

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The Ascent Of Earned Media

Brands and marketers are rapidly leaving the orbit of “paid media” dominance and entering the gravitational pull of the age of “earned” and “social media.” But, first, a definition, compliments of Wikipedia: Earned media (free media) refers to favorable publicity garnered via efforts other than advertising, as opposed to paid media, which refers to publicity […]

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Will Your Content Change The Internet Weather?

“Hey, come take a look at this storm system. It’s enormous.” – Hideki, Japanese astronaut, The Day After Tomorrow (2004) Lots of people missed the big news of the Beijing Olympics.  It wasn’t that Mark Phelps won 8 gold medals.  It wasn’t that the U.S. edged out China on the total number of medals.  It […]

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Online Video … But Different

“This show as prerecorded earlier, because it didn’t make much sense to prerecord it later.” – Gary Owens, announcer – Rowan & Martin Laugh-In (’68-’73) The writers’ strike was all about giving their members a “fairer” proportion of the growing volume of online content.  Since it appeared to be a prolonged affair Tellywood focused a […]

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Content Contention – Entertainment Flexibility … Big Iron Doesn’t Matter

Television production used to be pretty straight forward.  You had HUGE, HEAVY cameras three people pushed around.  In the control room you had sliders and BAM! magically the signal went over the air. At home you turned on the set.  Had dinner (families ate together then) and a half-hour later the tube was lit and […]

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Twitter World – Trust Us … You Ain’t That Interesting

We see the value in Earth Day.  We recognize the importance of World Peace Day. In deference to our wife we think even Mother’s Day is OK. But Twitter Day?  Somehow Oprah coming online and saying “Hello Twitter World.” (or whatever) is not quite up there with the wizard of Menlo Park (Edison) calling one […]

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Social Media…The Hunted Can Become the Hunter

Today’s Web 2.0 social media environment offers a tremendous opportunities for companies to closely engage with customers, prospects and market segments in a positive, mutually beneficial manner.  The problem arises when marketing and communications people view these new 1:1 outlets as a great marketing/sales and PR pitching opportunities.  They forget that the individuals if not […]

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Discover the Secrets of SEO

There is so much information floating around out there about Search Engine Optimization (SEO) and how to get some rankings.  So much of it is contradictory and confusing.   I wanted to spend a little bit of time talking about the secrets of top rankings.  So, let’s jump right in with the secrets to SEO success… […]

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Larry Page And Sergey Brin: Google Super Entrepreneurs

Larry Page and Sergey Brin are famous entrepreneurs that fulfilled the lifelong dream of many individuals all over the world by creating something from scratch that effectively made them billionaires. In fact, they did not just create any old thing but the company that revolutionized our use of the Internet. They founded Google Inc and […]

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Marketing With Newsletters

If you aren’t creating a monthly newsletter you are missing out on an opportunity to market to your list. Newsletters help establish your credibility, keep you top of mind for your prospects and allow you to make special offers to your list. Please note a paid newsletter needs to be informative and doesn’t always offer […]

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Social Media Mistakes

With so much talk about social media these days, everyone is jumping on board and trying it out.  We are seeing some common mistakes out there and I thought it was important to address these mistakes to help eradicate them in the future. Don’t get me wrong, there will be a learning curve – we […]

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Getting Into Google News

As a website owner, I’m sure you are always looking for new sources of traffic.  Have you considered Google News?  If you regularly publish news in your industry and want to be seen as a source for news you can request Google include your  site.  This can be a great source of traffic and an […]

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Bloggers Checklist

Below are some of the crucial items you should have on your Blog. Take a look at this list and your Blog and see how you measure up. I can tell you that I did it myself and I had to create an action plan to fix my own Blog. You see, just because I […]

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Marketing In A Poor Economy

There is no escaping the reality of the economy. These are not good times for most people. Many individuals and businesses are suffering. However, in spite of that, many online businesses are still doing well. Online shopping was up over shopping in traditional retail stores (Cyber Monday was up 15% over the previous year). People […]

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Enhance Online Marketing With Backlinks

Looking for a way to drive more traffic to your website? One of the most powerful techniques for increasing visitors to your site is by getting other webmasters to place links to your website on their sites. When other websites include links to yours, this can increase traffic in two ways. First, there is always […]

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Forum Marketing for Small Businesses

Looking for an inexpensive way to spread the word about your small business online? Forums can be a valuable resource for getting the word out about your company’s products and services, establishing credibility for yourself and your business, and driving traffic to your website. Forum marketing has the perfect price tag for small business owners. […]

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The Evolution (Not Death) Of SEO

There is a lot of talk about the “death of SEO” and “the death of ranking reports” lately.  It all stems from some sessions at PubCon in Las Vegas. Remember we all want to get our message out there and have our voices heard and one way to do that is to make a dramatic […]

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Blogger, WordPress, Sub-Domain, Sub-Directory, New Domain – Oh My!!

When it comes to setting up your Blog, there are many options and it’s enough to drive you crazy. Here is some information for each option… Blogger Versus WordPress WordPress offers a lot more customization and has more marketing and SEO power.  Some people think since Google owns Blogger it gives you a boost – […]

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The 3 Things Your Web Professional Must Provide to Ensure a Site’s Success

Building and developing a website is an ongoing process, but you need a firm foundation in place to ensure your site’s success for the long-term.  Your web professional must be able to provide three critical elements that will drive your future success, and each component plays a role in the overall look, feel, functionality, and […]

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