Networking Articles For Entrepreneurs & Small Business Owners

Why You Should Go To Networking Events

If you’re anything like me, there are probably times when you’ve booked onto a networking event and then when the day arrives, you question whether or not to go to it. My reasons are usually around the stack of work I’ve got building up on my desk and I debate whether to stay in the [...]

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Developing a Marketing Plan

Whether you have a new business or one that has stood the test of time, you should create (or dust off) your marketing plan. Developing one doesn’t have to be a daunting task. Investing a little time will yield great dividends. Here are a few things to keep in mind. Your plan should be a [...]

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Two Low Cost Ways to Jump Start Your Marketing Program

Google AdWords You’ve heard of Google AdWords, but have you tried it? It may at first seem daunting, but once you get the hang of it, it can fast become an asset. In AdWords (www.google.com/ads) you can create text, print, radio or even TV ads. Start with a text ad, the kind you find on [...]

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Making the Most of Your Trade Show Experience

Trade shows and expos are a terrific way to showcase your business and meet new customers. Preparation, several months in advance, is the key to ensuring that you maximize the experience. Very often local trade and business organizations host an annual expo of some kind. These usually offer a good opportunity to get your feet [...]

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Reviewing your Networking Schedule

I think most of us are pretty sold on the idea of extending our networks. Knowing more people gives you a greater opportunity to be of service. Like many other marketing activities, networking requires an investment – of your money, your time and your commitment. So before paying again for another year’s membership, take a [...]

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Why Facebook and LinkedIn are Good for Your Business

Have you been hearing all of the buzz about social networking? Feeling confused? Don’t worry, you’re not alone. The great news is that it isn’t as complicated or time consuming as it may seem. Plus, it’s more than just social; it’s good for your business to get involved. The list of social networking sites is [...]

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Are You Neglecting Your Network?

As a business owner you know a lot of people, and you continue to meet new people. This is your network. But what are you doing with it? How often do you connect with people in your network? Do you have a plan to stay in touch consistently and develop your relationships? If you’ve been [...]

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The Secrets of Effective Networking

Before we talk about specific networking tips I want to address a critical aspect of networking that is often overlooked. Sometimes we are so eager to network that we don’t stop to consider whether or not we are investing our energy in the right places. Listen, you can go to all of the networking meetings [...]

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The First Thing You Say in Marketing

People make snap judgments in all their interactions. According to Malcolm Gladwell’s Blink, you have two seconds before someone jumps to a conclusion. You have two seconds to state your initial marketing message. On your website, you have two seconds to convey who your web page is targeting. Make it obvious through the use of [...]

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The New Face of Professional Networking: Online Social Networks

Networking still tops the charts to find the right work. Moreover, although I remain an advocate for the strength of in-person networks, I can see the growing success of online social networks. They’re bubbling to the surface and gaining popularity! I’ve been a member of LinkedIn for a while now. However, it never really grabbed [...]

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