Growing Your Business Articles For Entrepreneurs & Small Business OwnersHave You Got The Courage To Ask?During the last 16 years I have worked with many great salespeople and they all do one thing more consistently than their colleagues … they ask. If you want to increase your sales and grow your business you need to develop the ability and skill to ask for a variety of things. Ask more qualifying […] The 15 Most Important PR QuestionsTime to launch your PR campaign? Make sure you’ve asked yourself the right questions to prepare yourself for success. Create a media relations checklist. Better yet, read this article and review the 15 most important public relations questions you can ask. Each business is different, so you need to supply your own answers, but the […] Preparing For A Media InterviewDon’t launch your public relations outreach until you’ve had some media training and have prepared yourself to handle media interviews. If you’re going to go through the work of launching a PR campaign, you owe it to yourself and your business to be prepared to fully maximize your media opportunities. Whether it’s a TV, print, […] Nailing A TV InterviewWhen launching a public relations campaign, it can be easy to get so focused on trying to land a TV interview that you forget to give any attention to how you’re going to handle the interview. Print is usually the easiest in terms of how you look and carry yourself. Those interviews are generally done […] Exhibiting At Trade Shows Is More Affordable Then You ThinkMost marketers understand that exhibiting at trade shows is a very effective marketing technique. The chance to meet face-to-face with most of your biggest prospects in one place over a multi-day period is a marketers dream. If you’ve targeted the right show for your company, you have a great chance of acquiring new business. The […] Illuminative Marketing: Creating Business By Offering Benefits And SolutionsHow do you respond to cold calls, ads, direct marketing pieces, email spam? Exactly. Now why would you expect your prospects to react differently? Generally people either run from or lash out at aggressive hard sell marketing. Although they can work, traditional promotion efforts have a poor return on investment. Most prospects turn and run […] 6 Fatal Email Mistakes That Cost You MoneyEmail is a widely used prospecting tool but it is seldom used correctly or as effectively as it could be. Most sales people and small business owners make a variety of mistakes that prevent them from increasing their sales when using email to grow their business. Here are the top six mistakes they make that […] How To Communicate With Traditional Media EffectivelyThe first order of business when beginning a PR campaign is to figure out your stories. Study the media and what kinds of stories they cover especially when it is a specific topic in which they interview an expert in that field to bring more credibility to the story. For example, if the media is […] Hiring The Right People For The Tangible, Intangible JobsHiring the right marketing, sales people is always difficult because success elsewhere may not translate into success for your company, for you. The difference between the right and wrong choice is more than the money it will cost to hire yet another new person. The real cost can be a year’s worth of lost business […] Increase Your Sales By Avoiding These Lame Sales QuestionsDuring a recent sales training workshop I conducted with a client, we were discussing the importance of asking the right questions; high-value, high-impact, penetrating questions. One person spoke up and said, “When I’m talking to a new prospect I like to ask, “What do you know about us?” An uncontrollable groan escaped when I heard […] Managing Skills For Business ContinuityIn a meeting recently, a client made a comment to the effect that they were very concerned that “Talent Management” has become just another fad word. Sadly in many circumstances this is already the case. One of the main contributors to this demise is the fact that many limit “Talent” to “professional” occupations or positions […] How To Use The (New & Old) Media To Build Your Business And Land More ClientsIn the last decade the media world has changed in ways few of us could have imagined. Warhol would be proud. Not long ago traditional media and marketing was the only avenue to get your message out there. When it came to the media, a handful of editors and producers decided what was covered. Now […] The PR Success ConnectionLaunching a public relations campaign can be confronting. Many people are uncomfortable and resist the mere thought of launching a PR campaign. As one client explained to me, he didn’t want to do interviews, he didn’t want to be a star; he simply wanted his business to be successful. I understood exactly what he meant. […] Success Secret: Sell Your Value, Not Your Service or ProductThe clients are out there, you just need to reach them. And the best way to get them to take notice is to sell your value not your product or service. But, before you can present your value, you have to understand exactly what it is. Your product or service is what is most apparent, […] PR For Fashion DesignersPublic relations is an important marketing component for nearly any company or product, but when it comes to fashion, beauty or style, an effective PR campaign is not an option, it’s a necessity. Think about it, fashion and style is directly linked in our culture with celebrity and fame. When Entertainment Tonight or In Style […] PR Brainstorming TipsTip 1: Make a list of objectives that you want to achieve before starting the process. You don’t want to limit your idea and thought process, but you do want to define objectives to accomplish. When it comes to PR brainstorming, your goal is to come up with a list of the most important story […] Using PR to Build a Beauty BusinessEven in a down economy beauty sells. The cosmetic industry was born in the Great Depression. This is one industry where it pays to promote when things are good, but pays even more to market aggressively when times are tough. As in the fields of entertainment and fashion, a strong public relations campaign is critical […] Why Physicians Need PRPhysicians, more than most professionals, need to be aware of how they are perceived by the public. A person’s health is his or her most valuable asset, and to most there is nothing more important than picking the right healthcare practitioner. No one wants to put their health in the hands of someone they don’t […] Some Merchant Account FeesGetting a merchant account is very easy – understanding it is a different story. There can be a lot of different fees associated with a merchant account: Discount rate (Visa / MasterCard / Discover Card): 2:15% – 2.39% Transaction Fee – 20¢ – 50¢ per transaction) Batch Fee – Free to 30¢ per batch ACH […] How To Fuel Your Business Sales Growth – Organic Vs. AcquisitionSALES GROWTH – Every business needs sales growth. When the company bottom line is lacking and cash flow is deficient a business owner may pour thru his/hers monthly financials or spreadsheets reviewing line entries to find out where the business is and to find any glaring problems. Most often this analysis results with the same […] |
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