Customer Service Articles For Entrepreneurs & Small Business OwnersEmile Zola’s 1883 Guide to Modern Marketing TechniquesLiterary and Human Rights students will remember Zola for his defence of Alfred Dreyfus when the French Army was convicted of treason solely because he was Jewish. But he had a second important contribution to the world which was the documenting of Parisian marketing techniques in his novel “The Ladies’ Paradise”. And America’s early fascination […] Telephone Etiquette Tips for ProfessionalsEvery time that your business telephone rings, there is an opportunity to build or damage a customer relationship. When an existing or prospective customer calls your company, the way that you address him or her plays a major role in whether or not the outcome of the conversation will be positive or negative. No matter […] How To Be A Customer-Focused OrganizationWould you say that your customers are satisfied with the products and services provided by your organization? Do you think that having satisfied customers indicates that your organization is one that provides exceptional customer service? If so, think about what the word satisfaction really means. When your customers are satisfied, it simply means that you […] Cultivating Customer LoyaltyWord of mouth advertising is the most effective marketing tool for any business. Positive word of mouth is directly proportional to your customer’s perceptions of the quality of service they receive from you and your organization. Customer service is the key to fostering positive word of mouth advertising and generating repeat and referral business. Customer […] The Secrets Successful Companies Use To Boost Sales In Tough TimesAre you spending money constantly trying to attract new customers? Realize that you could possibly be sitting on a goldmine, without spending another cent on advertising. How would you feel if you could build a one to one relationship with each and every customer to the point where they then become an advocate for your […] Premium Sales and Service, On Rye. Hold the Baloney.At a party I started chatting with a nice guy, late 20’s or so, neatly dressed, with bright, intense eyes. We talked weather, current events, the usual stuff, and then I popped the question. “So, what do you do?” He smiled. He said he recently bought a route in his area selling cold cuts and […] Learning To Be NiceYou have to be able to sell something to someone if you are in business. Most people do not have the perfect product or service that sells itself. A business needs customers and clients to like it. Learning to be nice is an essential skill for any business. It is, therefore, amazing that so many […] Winning Customer ExperiencesMuch research has been done on what the makes a winning customer experience. What is it that makes customers come back to your business instead of going to someone else’s? If your repeat business is low, what is it that you are doing to drive your customers away? There is a consistent theme that emerges […] 8 Ways to Get More from your Existing CustomersFor many of us – especially those in service businesses – our existing and previous customers are vital for three reasons: 1. They have already bought from us, so providing they had a good experience, they might buy from us again. We also know that getting a new customer is much more expensive than selling […] Getting the Most From Your Presence in CyberspaceThis year, number of Web sites will grow at an unbelievable rate of 1,000 percent. The strength of a Web presence is that any organization can look as good or as bad as any other firm on the Web. Getting on the Web with a home page is a no-brainer. Getting the most from the […] Web-Based Support…Focus on What You Have, Not What You WantGood News: This year more than 95% of the businesses in the U.S. – large and small – will have Internet access. Globally more than 65% of businesses in industrial countries will have Internet access. This year an estimated 60% of homes in the U.S. will have Internet access. Bad News: This year more than […] “I Didn’t Sign Up For This!”Do you remember the last line in your job description in the corporate field? · Will perform other duties as required. It was and still is the catch-22 of most working environments. One may have been hired as an engineer, accountant or office cleaner and expected to perform work related to your profession but they […] Negotiate Like A ProfessionalNegotiating can be done in a professional manner that can increase customer satisfaction while helping to protect both parties’ interests. Let’s first look at some of the problems that give negotiating a bad name and then look at the solutions. A lack of training in negotiating in the automotive industry has put sales people at […] |
|
