Business Strategies Articles For Entrepreneurs & Small Business OwnersPR For Fashion DesignersPublic relations is an important marketing component for nearly any company or product, but when it comes to fashion, beauty or style, an effective PR campaign is not an option, it’s a necessity. Think about it, fashion and style is directly linked in our culture with celebrity and fame. When Entertainment Tonight or In Style […] PR Brainstorming TipsTip 1: Make a list of objectives that you want to achieve before starting the process. You don’t want to limit your idea and thought process, but you do want to define objectives to accomplish. When it comes to PR brainstorming, your goal is to come up with a list of the most important story […] Why Physicians Need PRPhysicians, more than most professionals, need to be aware of how they are perceived by the public. A person’s health is his or her most valuable asset, and to most there is nothing more important than picking the right healthcare practitioner. No one wants to put their health in the hands of someone they don’t […] 4 Secrets to Developing the Perfect PR PitchYou might have a great story, but if you don’t know how to present it, you’re not going to grab the media’s attention. Remember what seems like a great story for you might not seem that way to the media. Building a great pitch for a TV segment or magazine article takes some time, thought […] 10 Things Sales People Need To Know About C-Level Decision MakersSelling to high-level decision makers is challenging at the best of times. However, it can be easier if you understand a few business principles. C-level decision makers are paid to improve their business results. Regardless of how the media portrays these executives, their primary concern is to improve their business. This includes increasing sales, market […] Not All Revenue is Created EqualMany small business owners envision “more revenue” as the key to a higher selling price. But, is that really true? Is it really more revenue that the owner needs, or just better, more profitable revenue? It can be an enlightening experience to understand what tasks create value in your company and which ones simply keep […] Financing a Business Loan: How is it possible?Collecting sufficient capital for small business can be a laborious task for new owners. The banks usually turn down the loan application of new entrepreneurs as they avoid taking risk of lending money to companies without an established financial record. But do not worry as there are options that you can rely on to finance […] Seven Ways to Improve Sales Results Without Hiring New PeopleAre you tired of hiring new sales people that never seem to quite work out? Since 1980, we have been helping our clients improve sales results by assessing and developing their people. We’ve learned one or two things along the way. Take a second look at the big picture. What are your goals for the […] If You’ve Got to Meet, Do It RightTypical managers spend nearly 40% of their work hours in meetings, not to mention the time spent preparing (and recuperating). A survey of business leaders showed: • 33% of time spent in meetings is unproductive • 75% of the respondents said it is “almost essential” to have an agenda, yet they use them only 50% […] Business Must Constantly Look to, Plan for Tomorrow“There must be alternatives. You must have some technology that could solve our problem.” – Professor Barnhardt, The Day the Earth Stood Still, 2008 Even though a few companies have sold 10M +/- tablets and phones in the US and are slowly, painfully rolling them out in other wealthy consumer markets (Japan, North America, Europe), […] Keep It RealWhen you are trying to build your company brand online authenticity is important. We have seen many poor practices promoting businesses in the social sphere which actually have a negative effect on the brand. Social media is not social advertising. Yes, of course you can advertise on sites like Facebook and Linkedin, but as a web user […] Using Social Media To Build Your BrandSocial media is the fastest growing medium to market your product and communicate with your audience. And when it comes to branding your product it just might be the simplest and cheapest way to create awareness to potential clients. Marketing is changing and it’s not always about selling something, at the end of the day […] The Importance Of Case Studies For Your PR ProgramIf you search for information on Case Studies on the Internet you will find quite an array of different types, from academic proofs of concept to legal case studies. For the purposes of Media Relations we will define it this way: “A short (500 word) description of the application of your product or service with […] Using Trade Shows as a PR OpportunityTrade shows are a wonderful opportunity to enhance your brand. Every chance you get to be in front of your target audience and/or the media is a great opportunity. Trade shows help level the playing field for smaller firms – even small companies can usually afford attractive displays. With creative marketing and booth design, small […] The Benefits Of Public RelationsIf you have not considered a PR plan as part of your business strategy we have included a few key benefits for your consideration. Make a commitment that this year will be a growth year. Pick one or two important goals and execute. Spend at least one hour per week working ON your business not […] Television Coverage – It’s Not as Hard as You Think!Do you often watch your favorite news program and think, “I have a great idea for a news story – but I have no idea how to reach the media or get it covered in the news?” Have you tried to send email or telephone pitches and media releases, but think they might be ignoring […] Story Ideas That Will Interest The MediaAh. the story idea, the lifeblood of PR companies. But as PR professionals we are paid (in part) to dig deep for those ideas that the media will find interesting and newsworthy. What do small businesses do to find those ideas? Here are a few things you can do to find the story idea that […] So You Want To Talk About Branding?Does every company have a brand? Does every company need a brand? What do you think of when you hear the name of a company? Does it conjure up positive feelings or negative ones? What is a brand? What makes a good brand? How do I get a good brand name when I don’t have […] Q Is For Quick And Easy Ways To Get Customers FastWhen you’re frustrated with marketing and you just need customers fast, here are some simple and quick things you can do to bring new customers in. 1. Talk to your past clients – Have you kept in touch with your past clients? Maybe they’re looking for your products and services right now. Drop them a […] The Up-Comers – The 3rd Billion Will Influence All the Rest“Life as a priestess to the virgin goddess Hestia isn’t all that hard, the most important rule is to know who you are.” – Leah (Xena Warrior Princess, TV Series) Thanks to the one billion (each) consumers in China and India, the world economy is bouncing back. Good, but … We tend to overlook the […] |
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