Branding Articles For Entrepreneurs & Small Business OwnersCreating Content for Articles or Ezines EffortlesslyThe benefits of writing as a marketing strategy have been well documented. Articles build credibility, provide lots of links back to your website, and can generate business for you. All good stuff. This is all well and good as long as you have something to write about – right? Finding content ideas can be one […] What Makes Media MagicWhat truly makes this process magical is that when you appear in the media, regardless of how big or how small the outlet, you never know who’s going to see it or what opportunity is going to come your way because of it. A local Los Angeles-based newspaper once ran a story on my company, […] The PR AdvantagePR is important in good times and essential in hard times. It is always important to promote, market, and advertise your business. The good news is that compared to other forms of marketing, PR is generally less expensive and always more validating. 5 Branding Strategies for EntrepreneursStrategy is the brains of branding. So to rev up your business and your own personal profile, try out these 5 strategies that professional marketers use to position their brands successfully: 1. Own an Attribute (Think: Volvo and Safety) Let’s say you’re in a crowded, competitive field (aren’t they all?), and you’re having trouble distinguishing […] |
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