Domino’s Sees More Online and Mobile Ordering
As Domino’s Pizza celebrates its 51st year, it announced more Web-based sales following its record-breaking online orders the week after Cyber Monday. The pizza chain surpassed the 1 million mark for the first time in its history. The Los Angeles Times reports that 30% of Domino’s sales come from online orders.
Pizza is going more and more digital as several major chains said they broke online and mobile ordering records after Cyber Monday.
Domino’s said Internet orders surpassed the 1 million mark from Nov. 28 through Dec. 4 for the first time in the company’s history. Online orders now make up 30% of the chain’s total.
Today, the company is celebrating its 51st anniversary by trying to pump up more Web-based sales, offering half-off pizzas ordered online through Facebook.
Pizza Hut, which recently began offering its sprawling Big Dinner Box deal, told Nation’s Restaurant News that the post-Cyber Monday period was also its best week ever for online sales. Papa John’s said it was a “big online sales week” as well.
The popularity of mobile ordering is steadily percolating through the restaurant industry.
Since 2004, websites such as GrubHub and Snapfinger have teamed with major chains such as California Pizza Kitchen to facilitate online ordering from customers. Last month, daily deals website LivingSocial began offering online ordering options for restaurants.
Photo by skampy
