GlobalBX Entrepreneur Business Articles - December 2011

Starbucks Create Jobs for USA Program

Howard Schultz, CEO of Starbucks, will launch a “Create Jobs for USA” program that asks the American public to donate $5 at any of its stores for small businesses.  A Pepperdine poll showed that less than 50% of small businesses obtained loans from lending institutions .  This lack of credit results in less jobs being created […]

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Krispy Kreme Credits Social Media for its Sales Increase

Krispy Kreme Chief Marketing Officer Dwayne Chambers, in a Q & A article that appeared in SmartBlogs.com, says that through social media, Krispy Kreme fans do a lot of the marketing for its products. He says, “From an ROI standpoint, we’re able to use these vehicles that exist now to determine if it fits within […]

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Arby’s Names New Board

The President of Arby’s Restaurant Group, Inc., Hala Moddelmog, introduced the new Board of Directors of the ARG Holding Corporation in its Atlanta conference as reported in QSR Magazine.  The new Board is led by Jon Luther, formerly of Dunkin Brands, and Sidney Feltenstein, former CEO of Yorkshire Global Restaurants.  Moddelmog said that because of […]

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Small Business Optimism Up Since June

The National Federation of Independent Business reports that the October level of small-business optimism index is the highest since June. “Owner optimism improved a smidge, mostly because the outlook for business conditions and real sales growth became less negative,” said the NFIB report. However, the new-jobs subindex weakened in the same month as there was […]

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Lack of Qualified Workers for Small Businesses

The Wall Street Journal reports that small businesses are complaining about the lack of qualified workers. In spite of the very high number of unemployed workers, many companies find the former lacking in skills or with obsolete talent for available jobs. Blame is placed on the U.S. educational system for its failure to provide the […]

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A Pet Lover’s Formula For Success: Doing What You Love

Doing something you love and at the same time earning from it is the best place to be.  Peggy Kennedy is such a lucky person who left her corporate job to do what makes her happy – caring for pets.  “Obviously these are people who love pets. Often they come from a job in middle […]

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Social Media Isn’t About Winning … It’s More Important Than That

Business has been built on the foundation of selling stuff. Hopefully, lots of stuff – products, ideas, services – to lots of folks. The latest tool new-marketing experts are promoting to management is social media. You know, putting your products, your ideas in front of the masses to buy. Most social media efforts today – […]

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