GlobalBX

Facebook Insights
Just like you can view Facebook Insights (user and interaction statistics) for your Pages, you can also get Facebook Insights for your website(s). Of course you’ll have to set it up first, but the process is pretty simple and literally takes less than 2 minutes.

From the Insights page, just click on the green “Insights for your Website” button to get started.

It will bring up a pop up window where you’ll have to enter your domain name and then copy a meta tag to add to the header of your website.

Your website will then be added to the Insights page and you’ll be able to see useful information regarding the performance of your website on Facebook. There are three different graphs which represent site engagement, distribution on Facebook, and referral traffic.

Site Engagement
Here can see the top actions for your website. For instance, if you have a like button on your website, you’ll be able to see how many people have clicked that each day. You can also see how many people have shared a link from your site on Facebook (within a status message or wall post).

Distribution on Facebook
This shows you the number of times that users have viewed stories on Facebook that link to your site. These are broken down by like and shares. So you can see how many people have viewed stories generated from a “like” button vs from a shared link within a status message or wall post.

Referral Traffic to Site
Here you can see how many people have actually clicked through one of those liked or shared links to your website. It’s one thing to have people viewing a snippet of your content, but are they clicking through to view the rest of it?

Facebook Comments
With social commenting systems like Disqus and IntenseDebate, many wondered if the Facebook commenting system was even necessary. Well it may not have been 5 years ago, but now that Facebook has taken over the social web, it’s definitely necessary and more important than ever before.

With Facebook Comments on website, you can really increase the reach of your content. Whenever someone leaves a comment, they have the option of sharing that comment on Facebook. Meaning, the comment will show up on their profile and within their friends’ timelines with a link back to your website. This not only means more potential traffic for you, but it also means more comments. Why is that?

Well, if someone replies to those comments right on Facebook, it will also show up your website as a reply to their comments. So now commenting on your content shows up on Facebook and replying to that comment on Facebook shows up on your content. How awesome is that? Even better, readers can like those comments and it will show up on Facebook as well.

Local Business Listings
I’m sure you’ve come across these at one time or another, they’re Pages for local businesses that are automatically created by Facebook. What’s so unique about them is that anyone can edit and add details these these listings. So even if your company hasn’t create a Facebook page, you might have a local listing page. If you find that your business has one of these pages, you’ll want to keep an eye on it and keep it up to date.

The great thing about these listing is that they also show up in Google search results when someone searches for your business. So it’s yet another way to increase your reach and get the word out about your services.

Facepile
Have you ever noticed that sometimes when you visit a website or view a blog post, it will show you which of your friends have like that page or post? Well, this is from a Facebook social plugin called Facepile. Just imagine how much more interested a visitor would be in your servicec of content if they knew that some of their friends liked it? This is a sure way to help convert visitors into subscribers and increase your Facebook fans. If you’re using WordPress, here are a couple plugins that can help you integrate this feature into your blog.

So let’s recap. Insights shows you how content from your website is performing on Facebook. If you’re not getting many click-throughs, you’ll want to re-evaluate your content and step up the quality. Comments allow you to increase traffic and discussions on your content. The more comments you get and subsequent posting to Facebook, the better. Finally, Local Business Listings and Facepile help bring in more traffic and fans.

It’s definitely in your best interest to use all of these marketing tactics. Not only are they a sure way to give your business or website the extra boost it needs, but they’ll also help take your Facebook marketing to the next level.