Einstein Bros. Bagels Announces Signing Of Franchise Development Agreement
Einstein Noah Restaurant Group, Inc. (NASDAQ:BAGL) is pleased to announce the signing of a multi-unit development agreement with Bluebonnet Hospitality Management to franchise Einstein Bros. Bagels restaurants and continue to expand the popular brand.
Based in Lubbock, Texas, Bluebonnet Hospitality Management plans to open three Einstein Bros. restaurants in and around the city within the next three years. Subodh and Mahesh Patel, brothers and graduates of Lubbock’s Texas Tech University, own Bluebonnet Hospitality Management and have resided in the area for many years. They are experienced franchise entrepreneurs, owning and operating several hotels in the Lubbock area.
“The craveable food and comfortable atmosphere of the popular Einstein Bros. brand fit in well with the neighborhood,” said Subodh Patel. “I am pleased that we are planning to bring its neighborhood friendly atmosphere and variety of great tasting menu items with high-quality ingredients and quick casual service to the residents of Lubbock.”
As the franchised restaurants open their doors, neighbors and guests in Lubbock will be able to fill their breakfast, lunch and snack cravings with Einstein Bros. Bagels’ menu, featuring award-winning, freshly baked bagels and shmear varieties, made-to-order breakfast and lunch sandwiches, Darn Good Coffee and specialty coffee drinks, hearty soups, fresh innovative salads, baked goods and decadent desserts.
“Subodh and Mahesh are astute businessmen with strong ties to Lubbock,” said Paul Carolan, senior vice president of franchising and licensing with Einstein Noah Restaurant Group. “We are very excited to have them join the Einstein Bros. family.”
