GlobalBX

The following ideas have proven effective for the Business enhancement success of ‘any’ business. Fill in the ‘__________’ with your field or business, and apply accordingly.

However, since I am primarily in the speaking and training business, I will share ideas drawn from what I am learning in my quest to make what I do more productive and profitable. Ideas to make sure I stay competitive in this growing and globally competitive field. My speaking has taken me to 9 countries on 4 continents, so far. I am sure you will be able to see how you can apply them to your specific areas of concern.

Use client testimonials:
People hire speakers and trainers based on several factors: They have heard us speak personally; someone they trust has heard us; or another speaker, trainer or client has heard us and says nice things about what we did for them. They do not normally hire on the basis of a cold call. They may if the timing is correct, but will still go back to one of the above three factors as a part of their decision process.

This applies to any business format, and is important, as it helps minimize the risk factor in the decsion process to engage or do business with us. How can you ensure your clients talk about what you’ve done for them? How do you get them to do so? Who have you successfully served who would be willing to tell the world what a great job you did? Ask them!

Two points: 1) Do a simply outstanding job and keep in touch afterwards – remember out of sight out of mind and; 2) Ask them to give you feedback on what you did and how it affected or assited them in their business. Ask for quantified answers, if you can get them, as they are more effective tools. Ask permission to quote!

Make your website a value added resource:
If you are not already on line, you are in a positon to be be left behind in your potential client’s mind.  The internet is rapidly replacing the yellow pages as a form of research for personal and client use. It is also becoming a source of credibity as well as visibility.  Can you be easily found?

Start with making sure you are on line and that your website covers the basics: Who you are?; What you do?; What you offer?; What people say about you? 

Then move into the process of making your website a resource base that people will want to put on their favorites and return again and again. Have some articles or tips that will help your prospective clients. Include some inspiration.  Give your visitors more information on the behind the scenes workings of your business or services. 

One of the areas we’ve successfully covered has been increasing the value we provide on our various websites by adding articles, resources and business enhancing success tools. This has been a productive investment.